Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

55

Website Rank

Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.

B

Conversion Qualification*

#

55

Website Rank

B

Conversion Qualification*

Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.

#

55

Website Rank

Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning hero imagery evokes emotional connection.

Stunning hero imagery evokes emotional connection.

Stunning hero imagery evokes emotional connection.

circle-check

circle-check

Text-image pairing reinforces narrative flow.

Text-image pairing reinforces narrative flow.

Text-image pairing reinforces narrative flow.

circle-check

circle-check

Minimalist design feels polished and premium.

Minimalist design feels polished and premium.

Minimalist design feels polished and premium.

circle-check

circle-check

Clear primary CTAs in navigation for planning and checking availability.

Clear primary CTAs in navigation for planning and checking availability.

Clear primary CTAs in navigation for planning and checking availability.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No direct information about rooms or pricing.

No direct information about rooms or pricing.

No direct information about rooms or pricing.

circle-exclamation

circle-exclamation

Lack of social proof or testimonials reduces trust.

Lack of social proof or testimonials reduces trust.

Lack of social proof or testimonials reduces trust.

circle-exclamation

circle-exclamation

Cookie banner at end is overwhelming and interrupts flow.

Cookie banner at end is overwhelming and interrupts flow.

Cookie banner at end is overwhelming and interrupts flow.

circle-exclamation

circle-exclamation

No map or location details to orient users.

No map or location details to orient users.

No map or location details to orient users.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

90

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.

Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.

check

check

Navigation adapts to a clean, uncluttered look across viewports.

Navigation adapts to a clean, uncluttered look across viewports.

xmark

xmark

Some content blocks may stack into long scrolls on mobile.

Some content blocks may stack into long scrolls on mobile.

lightbulb

lightbulb

Introduce adaptive content prioritization to reduce scroll fatigue on mobile.

Introduce adaptive content prioritization to reduce scroll fatigue on mobile.

Great

Keep it up!

mobile

Responsive Design

90

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.

check

Navigation adapts to a clean, uncluttered look across viewports.

xmark

Some content blocks may stack into long scrolls on mobile.

lightbulb

Introduce adaptive content prioritization to reduce scroll fatigue on mobile.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.

Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.

check

check

Primary CTAs in nav promote key actions prominently.

Primary CTAs in nav promote key actions prominently.

xmark

xmark

No urgency or testimonials to drive decision-making.

No urgency or testimonials to drive decision-making.

lightbulb

lightbulb

Incorporate limited-time offers, reviews, and social proof to boost conversions.

Incorporate limited-time offers, reviews, and social proof to boost conversions.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.

check

Primary CTAs in nav promote key actions prominently.

xmark

No urgency or testimonials to drive decision-making.

lightbulb

Incorporate limited-time offers, reviews, and social proof to boost conversions.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

90

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique emphasis on conservation narrative differentiates the brand.

Unique emphasis on conservation narrative differentiates the brand.

check

check

Story-driven content sets Singita apart from generic hotel sites.

Story-driven content sets Singita apart from generic hotel sites.

xmark

xmark

The creative focus overshadows practical accommodation details.

The creative focus overshadows practical accommodation details.

lightbulb

lightbulb

Pair narrative with practical info to maintain creativity and inform prospects.

Pair narrative with practical info to maintain creativity and inform prospects.

Great

Keep it up!

sparkles

Originality & Creativity

90

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique emphasis on conservation narrative differentiates the brand.

check

Story-driven content sets Singita apart from generic hotel sites.

xmark

The creative focus overshadows practical accommodation details.

lightbulb

Pair narrative with practical info to maintain creativity and inform prospects.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Smooth narrative flow and focused CTAs, but key booking info is buried or missing.

Smooth narrative flow and focused CTAs, but key booking info is buried or missing.

check

check

Cohesive storytelling guides users through the brand ethos.

Cohesive storytelling guides users through the brand ethos.

xmark

xmark

Absence of direct booking information frustrates goal-oriented visitors.

Absence of direct booking information frustrates goal-oriented visitors.

lightbulb

lightbulb

Surface essential booking details earlier to satisfy user intent and reduce friction.

Surface essential booking details earlier to satisfy user intent and reduce friction.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Smooth narrative flow and focused CTAs, but key booking info is buried or missing.

check

Cohesive storytelling guides users through the brand ethos.

xmark

Absence of direct booking information frustrates goal-oriented visitors.

lightbulb

Surface essential booking details earlier to satisfy user intent and reduce friction.

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear, evocative writing enhances brand story, yet lacks actionable booking language.

Clear, evocative writing enhances brand story, yet lacks actionable booking language.

check

check

Engaging copy paints a vivid picture of the Singita experience.

Engaging copy paints a vivid picture of the Singita experience.

xmark

xmark

Calls-to-action within the narrative are rare and not contextually integrated.

Calls-to-action within the narrative are rare and not contextually integrated.

lightbulb

lightbulb

Integrate action-oriented prompts within storytelling to drive conversions.

Integrate action-oriented prompts within storytelling to drive conversions.

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear, evocative writing enhances brand story, yet lacks actionable booking language.

check

Engaging copy paints a vivid picture of the Singita experience.

xmark

Calls-to-action within the narrative are rare and not contextually integrated.

lightbulb

Integrate action-oriented prompts within storytelling to drive conversions.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant, minimal design with premium feel but may lack informative visuals.

Elegant, minimal design with premium feel but may lack informative visuals.

check

check

High-quality photography and clean layout create a luxurious ambiance.

High-quality photography and clean layout create a luxurious ambiance.

xmark

xmark

Overly minimalist approach sometimes sacrifices functional clarity.

Overly minimalist approach sometimes sacrifices functional clarity.

lightbulb

lightbulb

Balance aesthetic minimalism with informative visuals for better context.

Balance aesthetic minimalism with informative visuals for better context.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant, minimal design with premium feel but may lack informative visuals.

check

High-quality photography and clean layout create a luxurious ambiance.

xmark

Overly minimalist approach sometimes sacrifices functional clarity.

lightbulb

Balance aesthetic minimalism with informative visuals for better context.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add detailed room info

Add detailed room info

Add detailed room info

Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.

Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.

Important

Easy fix

Embed social proof

Embed social proof

Embed social proof

Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.

Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.

Suggestion

Easy fix

Apply scarcity tactics

Apply scarcity tactics

Apply scarcity tactics

Display limited-time offers or low-availability alerts to create urgency and encourage bookings.

Display limited-time offers or low-availability alerts to create urgency and encourage bookings.

Suggestion

Moderate fix

Add interactive map

Add interactive map

Add interactive map

Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.

Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025