Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
55
Website Rank
Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.
B
Conversion Qualification*
#
55
Website Rank
B
Conversion Qualification*
Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.
#
55
Website Rank
Evocative storytelling page showcasing Singita’s conservation ethos through striking imagery, but lacking direct booking details or property information.
90
90
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
90
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
90
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero imagery evokes emotional connection.
Stunning hero imagery evokes emotional connection.
Stunning hero imagery evokes emotional connection.
circle-check
circle-check
Text-image pairing reinforces narrative flow.
Text-image pairing reinforces narrative flow.
Text-image pairing reinforces narrative flow.
circle-check
circle-check
Minimalist design feels polished and premium.
Minimalist design feels polished and premium.
Minimalist design feels polished and premium.
circle-check
circle-check
Clear primary CTAs in navigation for planning and checking availability.
Clear primary CTAs in navigation for planning and checking availability.
Clear primary CTAs in navigation for planning and checking availability.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct information about rooms or pricing.
No direct information about rooms or pricing.
No direct information about rooms or pricing.
circle-exclamation
circle-exclamation
Lack of social proof or testimonials reduces trust.
Lack of social proof or testimonials reduces trust.
Lack of social proof or testimonials reduces trust.
circle-exclamation
circle-exclamation
Cookie banner at end is overwhelming and interrupts flow.
Cookie banner at end is overwhelming and interrupts flow.
Cookie banner at end is overwhelming and interrupts flow.
circle-exclamation
circle-exclamation
No map or location details to orient users.
No map or location details to orient users.
No map or location details to orient users.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.
Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.
check
check
Navigation adapts to a clean, uncluttered look across viewports.
Navigation adapts to a clean, uncluttered look across viewports.
xmark
xmark
Some content blocks may stack into long scrolls on mobile.
Some content blocks may stack into long scrolls on mobile.
lightbulb
lightbulb
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Great
Keep it up!
mobile
Responsive Design
90
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears consistent, with clear CTAs, but responsiveness on smaller devices not fully visible.
check
Navigation adapts to a clean, uncluttered look across viewports.
xmark
Some content blocks may stack into long scrolls on mobile.
lightbulb
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.
Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.
check
check
Primary CTAs in nav promote key actions prominently.
Primary CTAs in nav promote key actions prominently.
xmark
xmark
No urgency or testimonials to drive decision-making.
No urgency or testimonials to drive decision-making.
lightbulb
lightbulb
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of persuasion tactics; lacks scarcity, social proof, or clear offers.
check
Primary CTAs in nav promote key actions prominently.
xmark
No urgency or testimonials to drive decision-making.
lightbulb
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique emphasis on conservation narrative differentiates the brand.
Unique emphasis on conservation narrative differentiates the brand.
check
check
Story-driven content sets Singita apart from generic hotel sites.
Story-driven content sets Singita apart from generic hotel sites.
xmark
xmark
The creative focus overshadows practical accommodation details.
The creative focus overshadows practical accommodation details.
lightbulb
lightbulb
Pair narrative with practical info to maintain creativity and inform prospects.
Pair narrative with practical info to maintain creativity and inform prospects.
Great
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique emphasis on conservation narrative differentiates the brand.
check
Story-driven content sets Singita apart from generic hotel sites.
xmark
The creative focus overshadows practical accommodation details.
lightbulb
Pair narrative with practical info to maintain creativity and inform prospects.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Smooth narrative flow and focused CTAs, but key booking info is buried or missing.
Smooth narrative flow and focused CTAs, but key booking info is buried or missing.
check
check
Cohesive storytelling guides users through the brand ethos.
Cohesive storytelling guides users through the brand ethos.
xmark
xmark
Absence of direct booking information frustrates goal-oriented visitors.
Absence of direct booking information frustrates goal-oriented visitors.
lightbulb
lightbulb
Surface essential booking details earlier to satisfy user intent and reduce friction.
Surface essential booking details earlier to satisfy user intent and reduce friction.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Smooth narrative flow and focused CTAs, but key booking info is buried or missing.
check
Cohesive storytelling guides users through the brand ethos.
xmark
Absence of direct booking information frustrates goal-oriented visitors.
lightbulb
Surface essential booking details earlier to satisfy user intent and reduce friction.
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear, evocative writing enhances brand story, yet lacks actionable booking language.
Clear, evocative writing enhances brand story, yet lacks actionable booking language.
check
check
Engaging copy paints a vivid picture of the Singita experience.
Engaging copy paints a vivid picture of the Singita experience.
xmark
xmark
Calls-to-action within the narrative are rare and not contextually integrated.
Calls-to-action within the narrative are rare and not contextually integrated.
lightbulb
lightbulb
Integrate action-oriented prompts within storytelling to drive conversions.
Integrate action-oriented prompts within storytelling to drive conversions.
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear, evocative writing enhances brand story, yet lacks actionable booking language.
check
Engaging copy paints a vivid picture of the Singita experience.
xmark
Calls-to-action within the narrative are rare and not contextually integrated.
lightbulb
Integrate action-oriented prompts within storytelling to drive conversions.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, minimal design with premium feel but may lack informative visuals.
Elegant, minimal design with premium feel but may lack informative visuals.
check
check
High-quality photography and clean layout create a luxurious ambiance.
High-quality photography and clean layout create a luxurious ambiance.
xmark
xmark
Overly minimalist approach sometimes sacrifices functional clarity.
Overly minimalist approach sometimes sacrifices functional clarity.
lightbulb
lightbulb
Balance aesthetic minimalism with informative visuals for better context.
Balance aesthetic minimalism with informative visuals for better context.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant, minimal design with premium feel but may lack informative visuals.
check
High-quality photography and clean layout create a luxurious ambiance.
xmark
Overly minimalist approach sometimes sacrifices functional clarity.
lightbulb
Balance aesthetic minimalism with informative visuals for better context.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add detailed room info
Add detailed room info
Add detailed room info
Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.
Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.
Important
Easy fix
Embed social proof
Embed social proof
Embed social proof
Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.
Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.
Suggestion
Easy fix
Apply scarcity tactics
Apply scarcity tactics
Apply scarcity tactics
Display limited-time offers or low-availability alerts to create urgency and encourage bookings.
Display limited-time offers or low-availability alerts to create urgency and encourage bookings.
Suggestion
Moderate fix
Add interactive map
Add interactive map
Add interactive map
Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.
Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025