Welcome,
Welcome,
Singita
Singita
Singita
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
55
55
out of 183 websites
out of 183 websites
75.25
75.25
75.25
/100
/100
/100
You ranked
out of 183 websites
55
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
90
90
90
/100
/100
/100
check
check
What you nailed
Navigation adapts to a clean, uncluttered look across viewports.
Navigation adapts to a clean, uncluttered look across viewports.
Navigation adapts to a clean, uncluttered look across viewports.
xmark
xmark
What you can improve
Some content blocks may stack into long scrolls on mobile.
Some content blocks may stack into long scrolls on mobile.
Some content blocks may stack into long scrolls on mobile.
lightbulb
lightbulb
Quick insight
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Introduce adaptive content prioritization to reduce scroll fatigue on mobile.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
40
40
40
/100
/100
/100
check
check
What you nailed
Primary CTAs in nav promote key actions prominently.
Primary CTAs in nav promote key actions prominently.
Primary CTAs in nav promote key actions prominently.
xmark
xmark
What you can improve
No urgency or testimonials to drive decision-making.
No urgency or testimonials to drive decision-making.
No urgency or testimonials to drive decision-making.
lightbulb
lightbulb
Quick insight
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Incorporate limited-time offers, reviews, and social proof to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Cohesive storytelling guides users through the brand ethos.
Cohesive storytelling guides users through the brand ethos.
Cohesive storytelling guides users through the brand ethos.
xmark
xmark
What you can improve
Absence of direct booking information frustrates goal-oriented visitors.
Absence of direct booking information frustrates goal-oriented visitors.
Absence of direct booking information frustrates goal-oriented visitors.
lightbulb
lightbulb
Quick insight
Surface essential booking details earlier to satisfy user intent and reduce friction.
Surface essential booking details earlier to satisfy user intent and reduce friction.
Surface essential booking details earlier to satisfy user intent and reduce friction.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
85
85
85
/100
/100
/100
check
check
What you nailed
Engaging copy paints a vivid picture of the Singita experience.
Engaging copy paints a vivid picture of the Singita experience.
Engaging copy paints a vivid picture of the Singita experience.
xmark
xmark
What you can improve
Calls-to-action within the narrative are rare and not contextually integrated.
Calls-to-action within the narrative are rare and not contextually integrated.
Calls-to-action within the narrative are rare and not contextually integrated.
lightbulb
lightbulb
Quick insight
Integrate action-oriented prompts within storytelling to drive conversions.
Integrate action-oriented prompts within storytelling to drive conversions.
Integrate action-oriented prompts within storytelling to drive conversions.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photography and clean layout create a luxurious ambiance.
High-quality photography and clean layout create a luxurious ambiance.
High-quality photography and clean layout create a luxurious ambiance.
xmark
xmark
What you can improve
Overly minimalist approach sometimes sacrifices functional clarity.
Overly minimalist approach sometimes sacrifices functional clarity.
Overly minimalist approach sometimes sacrifices functional clarity.
lightbulb
lightbulb
Quick insight
Balance aesthetic minimalism with informative visuals for better context.
Balance aesthetic minimalism with informative visuals for better context.
Balance aesthetic minimalism with informative visuals for better context.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
90
90
90
/100
/100
/100
check
check
What you nailed
Story-driven content sets Singita apart from generic hotel sites.
Story-driven content sets Singita apart from generic hotel sites.
Story-driven content sets Singita apart from generic hotel sites.
xmark
xmark
What you can improve
The creative focus overshadows practical accommodation details.
The creative focus overshadows practical accommodation details.
The creative focus overshadows practical accommodation details.
lightbulb
lightbulb
Quick insight
Pair narrative with practical info to maintain creativity and inform prospects.
Pair narrative with practical info to maintain creativity and inform prospects.
Pair narrative with practical info to maintain creativity and inform prospects.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add detailed room info
Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.
Important
Easy fix
Embed social proof
Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.
Important
Moderate fix
Add detailed room info
Introduce a dedicated section near the accommodation gallery with room types, features, and starting rates to inform users immediately.
Important
Easy fix
Embed social proof
Add testimonials, guest reviews, or partner logos near CTAs to build trust and credibility easily.
Suggestion
Easy fix
Apply scarcity tactics
Display limited-time offers or low-availability alerts to create urgency and encourage bookings.
Suggestion
Moderate fix
Add interactive map
Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.
Suggestion
Easy fix
Apply scarcity tactics
Display limited-time offers or low-availability alerts to create urgency and encourage bookings.
Suggestion
Moderate fix
Add interactive map
Implement a map widget showcasing lodge locations to help users orient and plan their journey visually.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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