Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
96
Website Rank
Clean modern page for Solaz Los Cabos with hero heading rooms carousel offers amenity list spa info map faqs and footer Strong brand identity but imagery placeholders and dense navigation reduce engagement
B
Conversion Qualification*
#
96
Website Rank
B
Conversion Qualification*
Clean modern page for Solaz Los Cabos with hero heading rooms carousel offers amenity list spa info map faqs and footer Strong brand identity but imagery placeholders and dense navigation reduce engagement
#
96
Website Rank
Clean modern page for Solaz Los Cabos with hero heading rooms carousel offers amenity list spa info map faqs and footer Strong brand identity but imagery placeholders and dense navigation reduce engagement
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant white-space enhances content focus
Elegant white-space enhances content focus
Elegant white-space enhances content focus
circle-check
circle-check
Consistent typography conveys luxury brand
Consistent typography conveys luxury brand
Consistent typography conveys luxury brand
circle-check
circle-check
Carousel highlights rooms and promotions effectively
Carousel highlights rooms and promotions effectively
Carousel highlights rooms and promotions effectively
circle-check
circle-check
Accessible features listed prominently
Accessible features listed prominently
Accessible features listed prominently
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section lacks immersive imagery
Hero section lacks immersive imagery
Hero section lacks immersive imagery
circle-exclamation
circle-exclamation
Excessive navigation links may overwhelm
Excessive navigation links may overwhelm
Excessive navigation links may overwhelm
circle-exclamation
circle-exclamation
Call to action buttons blend into background
Call to action buttons blend into background
Call to action buttons blend into background
circle-exclamation
circle-exclamation
Missing social proof or guest reviews
Missing social proof or guest reviews
Missing social proof or guest reviews
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears fluid with carousel and collapsible sections but image placeholders raise responsive clarity concerns
Layout appears fluid with carousel and collapsible sections but image placeholders raise responsive clarity concerns
check
check
Carousel adapts well to varying widths ensuring content remains accessible across devices
Carousel adapts well to varying widths ensuring content remains accessible across devices
xmark
xmark
Placeholder boxes instead of images may break layout on smaller viewports
Placeholder boxes instead of images may break layout on smaller viewports
lightbulb
lightbulb
Test actual high-res images to ensure carousel responsiveness and avoid layout shifts
Test actual high-res images to ensure carousel responsiveness and avoid layout shifts
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears fluid with carousel and collapsible sections but image placeholders raise responsive clarity concerns
check
Carousel adapts well to varying widths ensuring content remains accessible across devices
xmark
Placeholder boxes instead of images may break layout on smaller viewports
lightbulb
Test actual high-res images to ensure carousel responsiveness and avoid layout shifts
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are showcased but lack scarcity or social proof to drive bookings urgency
Offers are showcased but lack scarcity or social proof to drive bookings urgency
check
check
Offers carousel highlights promotions clearly and invites exploration
Offers carousel highlights promotions clearly and invites exploration
xmark
xmark
Absence of countdowns or limited availability messaging reduces incentive
Absence of countdowns or limited availability messaging reduces incentive
lightbulb
lightbulb
Implement booking countdown timers and guest testimonials to boost conversion
Implement booking countdown timers and guest testimonials to boost conversion
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are showcased but lack scarcity or social proof to drive bookings urgency
check
Offers carousel highlights promotions clearly and invites exploration
xmark
Absence of countdowns or limited availability messaging reduces incentive
lightbulb
Implement booking countdown timers and guest testimonials to boost conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page follows standard hotel site conventions with limited unique creative elements
Page follows standard hotel site conventions with limited unique creative elements
check
check
Luxury branding is consistent reinforcing Marriotts identity
Luxury branding is consistent reinforcing Marriotts identity
xmark
xmark
Layout and features mirror other Marriott pages lacking distinct Solaz personality
Layout and features mirror other Marriott pages lacking distinct Solaz personality
lightbulb
lightbulb
Integrate local cultural visuals and storytelling to differentiate the resort experience
Integrate local cultural visuals and storytelling to differentiate the resort experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page follows standard hotel site conventions with limited unique creative elements
check
Luxury branding is consistent reinforcing Marriotts identity
xmark
Layout and features mirror other Marriott pages lacking distinct Solaz personality
lightbulb
Integrate local cultural visuals and storytelling to differentiate the resort experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is organized into clear sections but navigation complexity may strain decision making
Content is organized into clear sections but navigation complexity may strain decision making
check
check
Sections chunk info logically aiding user scanning for relevant details
Sections chunk info logically aiding user scanning for relevant details
xmark
xmark
Mega menu with dozens of links introduces Hicks Law friction
Mega menu with dozens of links introduces Hicks Law friction
lightbulb
lightbulb
Streamline navigation to key actions and collapse less-used links
Streamline navigation to key actions and collapse less-used links
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is organized into clear sections but navigation complexity may strain decision making
check
Sections chunk info logically aiding user scanning for relevant details
xmark
Mega menu with dozens of links introduces Hicks Law friction
lightbulb
Streamline navigation to key actions and collapse less-used links
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and policy texts are clear though some copy is truncated and CTAs lack urgency
Headings and policy texts are clear though some copy is truncated and CTAs lack urgency
check
check
Headings clearly signal section content and purpose
Headings clearly signal section content and purpose
xmark
xmark
Promotional text cuts off mid sentence reducing clarity
Promotional text cuts off mid sentence reducing clarity
lightbulb
lightbulb
Ensure full copy is displayed or include Read more to prevent truncation
Ensure full copy is displayed or include Read more to prevent truncation
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and policy texts are clear though some copy is truncated and CTAs lack urgency
check
Headings clearly signal section content and purpose
xmark
Promotional text cuts off mid sentence reducing clarity
lightbulb
Ensure full copy is displayed or include Read more to prevent truncation
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist design with generous white-space conveys luxury but placeholder images reduce visual impact
Minimalist design with generous white-space conveys luxury but placeholder images reduce visual impact
check
check
Elegant layout aligns with luxury positioning and maintains visual hierarchy
Elegant layout aligns with luxury positioning and maintains visual hierarchy
xmark
xmark
Overuse of white-space without compelling imagery makes page feel empty and unengaging
Overuse of white-space without compelling imagery makes page feel empty and unengaging
lightbulb
lightbulb
Introduce high quality hero images to balance white-space with engaging visuals
Introduce high quality hero images to balance white-space with engaging visuals
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Minimalist design with generous white-space conveys luxury but placeholder images reduce visual impact
check
Elegant layout aligns with luxury positioning and maintains visual hierarchy
xmark
Overuse of white-space without compelling imagery makes page feel empty and unengaging
lightbulb
Introduce high quality hero images to balance white-space with engaging visuals
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero Imagery
Add Hero Imagery
Add Hero Imagery
Place high resolution hero image to replace blank background improving visual engagement and brand impact
Place high resolution hero image to replace blank background improving visual engagement and brand impact
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce the number of top level links grouping less-used items under a More menu to decrease cognitive load
Reduce the number of top level links grouping less-used items under a More menu to decrease cognitive load
Suggestion
Moderate fix
Display Guest Reviews
Display Guest Reviews
Display Guest Reviews
Incorporate third party review snippets or star ratings below hero to provide social proof and trust signals
Incorporate third party review snippets or star ratings below hero to provide social proof and trust signals
Suggestion
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Include limited time deal countdown timers on offer cards to create urgency and encourage bookings
Include limited time deal countdown timers on offer cards to create urgency and encourage bookings
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025