Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

90

Website Rank

Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.

C+

Conversion Qualification*

#

90

Website Rank

C+

Conversion Qualification*

Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.

#

90

Website Rank

Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Professional, clean design communicates luxury effectively.

Professional, clean design communicates luxury effectively.

Professional, clean design communicates luxury effectively.

circle-check

circle-check

Ample white space offers a calming experience.

Ample white space offers a calming experience.

Ample white space offers a calming experience.

circle-check

circle-check

Clear section headings guide users through content.

Clear section headings guide users through content.

Clear section headings guide users through content.

circle-check

circle-check

Consistent typography reinforces brand identity.

Consistent typography reinforces brand identity.

Consistent typography reinforces brand identity.

Things to improve

Things to improve

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circle-exclamation

Hero area lacks visual impact and feels unfinished.

Hero area lacks visual impact and feels unfinished.

Hero area lacks visual impact and feels unfinished.

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circle-exclamation

Menu contains too many top-level links causing overload.

Menu contains too many top-level links causing overload.

Menu contains too many top-level links causing overload.

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circle-exclamation

Lack of price information may frustrate potential bookers.

Lack of price information may frustrate potential bookers.

Lack of price information may frustrate potential bookers.

circle-exclamation

circle-exclamation

No interactive map to show location context.

No interactive map to show location context.

No interactive map to show location context.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.

Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.

check

check

Mobile nav collapses cleanly and buttons remain tappable.

Mobile nav collapses cleanly and buttons remain tappable.

xmark

xmark

Carousel cards can be hard to read on smaller viewports.

Carousel cards can be hard to read on smaller viewports.

lightbulb

lightbulb

Optimize carousel for touch with larger card previews on mobile.

Optimize carousel for touch with larger card previews on mobile.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.

check

Mobile nav collapses cleanly and buttons remain tappable.

xmark

Carousel cards can be hard to read on smaller viewports.

lightbulb

Optimize carousel for touch with larger card previews on mobile.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.

Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.

check

check

Clear Book Now button and special offers highlight booking intent.

Clear Book Now button and special offers highlight booking intent.

xmark

xmark

Absence of countdown timers or reviews reduces urgency.

Absence of countdown timers or reviews reduces urgency.

lightbulb

lightbulb

Add limited-time indicators and guest reviews to boost conversions.

Add limited-time indicators and guest reviews to boost conversions.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.

check

Clear Book Now button and special offers highlight booking intent.

xmark

Absence of countdown timers or reviews reduces urgency.

lightbulb

Add limited-time indicators and guest reviews to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Traditional resort layout with consistent European theme but lacks unique interactive flair.

Traditional resort layout with consistent European theme but lacks unique interactive flair.

check

check

European elegance theme delivers a cohesive brand narrative.

European elegance theme delivers a cohesive brand narrative.

xmark

xmark

Site feels generic without distinctive animations or storytelling elements.

Site feels generic without distinctive animations or storytelling elements.

lightbulb

lightbulb

Incorporate unique alpine-inspired animations to elevate creativity.

Incorporate unique alpine-inspired animations to elevate creativity.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Traditional resort layout with consistent European theme but lacks unique interactive flair.

check

European elegance theme delivers a cohesive brand narrative.

xmark

Site feels generic without distinctive animations or storytelling elements.

lightbulb

Incorporate unique alpine-inspired animations to elevate creativity.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.

Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.

check

check

Fixed top nav and clear CTAs improve discoverability.

Fixed top nav and clear CTAs improve discoverability.

xmark

xmark

Overwhelming menu options increase decision fatigue.

Overwhelming menu options increase decision fatigue.

lightbulb

lightbulb

Consider adding a sticky quick-link menu for section navigation.

Consider adding a sticky quick-link menu for section navigation.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.

check

Fixed top nav and clear CTAs improve discoverability.

xmark

Overwhelming menu options increase decision fatigue.

lightbulb

Consider adding a sticky quick-link menu for section navigation.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.

Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.

check

check

Benefit-driven headlines convey recreational and luxury experiences.

Benefit-driven headlines convey recreational and luxury experiences.

xmark

xmark

Several paragraphs end abruptly, reducing clarity.

Several paragraphs end abruptly, reducing clarity.

lightbulb

lightbulb

Review and complete truncated copy to ensure cohesive messaging.

Review and complete truncated copy to ensure cohesive messaging.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.

check

Benefit-driven headlines convey recreational and luxury experiences.

xmark

Several paragraphs end abruptly, reducing clarity.

lightbulb

Review and complete truncated copy to ensure cohesive messaging.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

A clean, minimalist design with consistent branding but lacks a compelling hero visual.

A clean, minimalist design with consistent branding but lacks a compelling hero visual.

check

check

Cohesive color palette and typography enhances elegance.

Cohesive color palette and typography enhances elegance.

xmark

xmark

Hero section is blank and misses a signature visual.

Hero section is blank and misses a signature visual.

lightbulb

lightbulb

Introducing a full-bleed hero image would heighten brand appeal.

Introducing a full-bleed hero image would heighten brand appeal.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

A clean, minimalist design with consistent branding but lacks a compelling hero visual.

check

Cohesive color palette and typography enhances elegance.

xmark

Hero section is blank and misses a signature visual.

lightbulb

Introducing a full-bleed hero image would heighten brand appeal.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Hero Section

Enhance Hero Section

Enhance Hero Section

Add a high-resolution, branded hero image to improve visual impact and engagement.

Add a high-resolution, branded hero image to improve visual impact and engagement.

Important

Moderate fix

Add Customer Testimonials

Add Customer Testimonials

Add Customer Testimonials

Incorporate genuine guest reviews and star ratings to build trust and social proof.

Incorporate genuine guest reviews and star ratings to build trust and social proof.

Suggestion

Moderate fix

Introduce Anchor Navigation

Introduce Anchor Navigation

Introduce Anchor Navigation

Implement sticky section links or quick nav to allow users to jump to key content sections.

Implement sticky section links or quick nav to allow users to jump to key content sections.

Suggestion

Easy fix

Display Starting Rates

Display Starting Rates

Display Starting Rates

Add starting price points for rooms to set expectations and reduce booking friction.

Add starting price points for rooms to set expectations and reduce booking friction.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025