Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
90
Website Rank
Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.
C+
Conversion Qualification*
#
90
Website Rank
C+
Conversion Qualification*
Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.
#
90
Website Rank
Sonnenalp Hotels presents a clean, European-themed resort site with clear navigation and multiple highlight sections. The minimalist approach provides clarity but lacks impactful hero imagery, detailed rates, and interactive maps.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Professional, clean design communicates luxury effectively.
Professional, clean design communicates luxury effectively.
Professional, clean design communicates luxury effectively.
circle-check
circle-check
Ample white space offers a calming experience.
Ample white space offers a calming experience.
Ample white space offers a calming experience.
circle-check
circle-check
Clear section headings guide users through content.
Clear section headings guide users through content.
Clear section headings guide users through content.
circle-check
circle-check
Consistent typography reinforces brand identity.
Consistent typography reinforces brand identity.
Consistent typography reinforces brand identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero area lacks visual impact and feels unfinished.
Hero area lacks visual impact and feels unfinished.
Hero area lacks visual impact and feels unfinished.
circle-exclamation
circle-exclamation
Menu contains too many top-level links causing overload.
Menu contains too many top-level links causing overload.
Menu contains too many top-level links causing overload.
circle-exclamation
circle-exclamation
Lack of price information may frustrate potential bookers.
Lack of price information may frustrate potential bookers.
Lack of price information may frustrate potential bookers.
circle-exclamation
circle-exclamation
No interactive map to show location context.
No interactive map to show location context.
No interactive map to show location context.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.
Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.
check
check
Mobile nav collapses cleanly and buttons remain tappable.
Mobile nav collapses cleanly and buttons remain tappable.
xmark
xmark
Carousel cards can be hard to read on smaller viewports.
Carousel cards can be hard to read on smaller viewports.
lightbulb
lightbulb
Optimize carousel for touch with larger card previews on mobile.
Optimize carousel for touch with larger card previews on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts content stacks for mobile, but carousel sizing feels inconsistent.
check
Mobile nav collapses cleanly and buttons remain tappable.
xmark
Carousel cards can be hard to read on smaller viewports.
lightbulb
Optimize carousel for touch with larger card previews on mobile.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.
Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.
check
check
Clear Book Now button and special offers highlight booking intent.
Clear Book Now button and special offers highlight booking intent.
xmark
xmark
Absence of countdown timers or reviews reduces urgency.
Absence of countdown timers or reviews reduces urgency.
lightbulb
lightbulb
Add limited-time indicators and guest reviews to boost conversions.
Add limited-time indicators and guest reviews to boost conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs and special offer carousel present promotions, but lacks urgency and peer validation.
check
Clear Book Now button and special offers highlight booking intent.
xmark
Absence of countdown timers or reviews reduces urgency.
lightbulb
Add limited-time indicators and guest reviews to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Traditional resort layout with consistent European theme but lacks unique interactive flair.
Traditional resort layout with consistent European theme but lacks unique interactive flair.
check
check
European elegance theme delivers a cohesive brand narrative.
European elegance theme delivers a cohesive brand narrative.
xmark
xmark
Site feels generic without distinctive animations or storytelling elements.
Site feels generic without distinctive animations or storytelling elements.
lightbulb
lightbulb
Incorporate unique alpine-inspired animations to elevate creativity.
Incorporate unique alpine-inspired animations to elevate creativity.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Traditional resort layout with consistent European theme but lacks unique interactive flair.
check
European elegance theme delivers a cohesive brand narrative.
xmark
Site feels generic without distinctive animations or storytelling elements.
lightbulb
Incorporate unique alpine-inspired animations to elevate creativity.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.
Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.
check
check
Fixed top nav and clear CTAs improve discoverability.
Fixed top nav and clear CTAs improve discoverability.
xmark
xmark
Overwhelming menu options increase decision fatigue.
Overwhelming menu options increase decision fatigue.
lightbulb
lightbulb
Consider adding a sticky quick-link menu for section navigation.
Consider adding a sticky quick-link menu for section navigation.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Top navigation and clear CTAs aid usability, but long scroll and crowded menu hinder quick access.
check
Fixed top nav and clear CTAs improve discoverability.
xmark
Overwhelming menu options increase decision fatigue.
lightbulb
Consider adding a sticky quick-link menu for section navigation.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.
Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.
check
check
Benefit-driven headlines convey recreational and luxury experiences.
Benefit-driven headlines convey recreational and luxury experiences.
xmark
xmark
Several paragraphs end abruptly, reducing clarity.
Several paragraphs end abruptly, reducing clarity.
lightbulb
lightbulb
Review and complete truncated copy to ensure cohesive messaging.
Review and complete truncated copy to ensure cohesive messaging.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are descriptive and benefit-oriented, yet some paragraphs are truncated and repeated.
check
Benefit-driven headlines convey recreational and luxury experiences.
xmark
Several paragraphs end abruptly, reducing clarity.
lightbulb
Review and complete truncated copy to ensure cohesive messaging.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
A clean, minimalist design with consistent branding but lacks a compelling hero visual.
A clean, minimalist design with consistent branding but lacks a compelling hero visual.
check
check
Cohesive color palette and typography enhances elegance.
Cohesive color palette and typography enhances elegance.
xmark
xmark
Hero section is blank and misses a signature visual.
Hero section is blank and misses a signature visual.
lightbulb
lightbulb
Introducing a full-bleed hero image would heighten brand appeal.
Introducing a full-bleed hero image would heighten brand appeal.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
A clean, minimalist design with consistent branding but lacks a compelling hero visual.
check
Cohesive color palette and typography enhances elegance.
xmark
Hero section is blank and misses a signature visual.
lightbulb
Introducing a full-bleed hero image would heighten brand appeal.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Section
Enhance Hero Section
Enhance Hero Section
Add a high-resolution, branded hero image to improve visual impact and engagement.
Add a high-resolution, branded hero image to improve visual impact and engagement.
Important
Moderate fix
Add Customer Testimonials
Add Customer Testimonials
Add Customer Testimonials
Incorporate genuine guest reviews and star ratings to build trust and social proof.
Incorporate genuine guest reviews and star ratings to build trust and social proof.
Suggestion
Moderate fix
Introduce Anchor Navigation
Introduce Anchor Navigation
Introduce Anchor Navigation
Implement sticky section links or quick nav to allow users to jump to key content sections.
Implement sticky section links or quick nav to allow users to jump to key content sections.
Suggestion
Easy fix
Display Starting Rates
Display Starting Rates
Display Starting Rates
Add starting price points for rooms to set expectations and reduce booking friction.
Add starting price points for rooms to set expectations and reduce booking friction.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025