Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
2
Website Rank
The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.
A
Conversion Qualification*
#
2
Website Rank
A
Conversion Qualification*
The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.
#
2
Website Rank
The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.
85
85
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Personalized greeting adds a warm, tailored welcome.
Personalized greeting adds a warm, tailored welcome.
Personalized greeting adds a warm, tailored welcome.
circle-check
circle-check
High-quality imagery conveys luxury and elegance.
High-quality imagery conveys luxury and elegance.
High-quality imagery conveys luxury and elegance.
circle-check
circle-check
Offer cards are well-grouped for intuitive browsing.
Offer cards are well-grouped for intuitive browsing.
Offer cards are well-grouped for intuitive browsing.
circle-check
circle-check
Social proof via awards and press boosts credibility.
Social proof via awards and press boosts credibility.
Social proof via awards and press boosts credibility.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top navigation contains too many links, feels cluttered.
Top navigation contains too many links, feels cluttered.
Top navigation contains too many links, feels cluttered.
circle-exclamation
circle-exclamation
The 'You're Invited' section appears empty and unfinished.
The 'You're Invited' section appears empty and unfinished.
The 'You're Invited' section appears empty and unfinished.
circle-exclamation
circle-exclamation
Stay Overnight section lacks detailed room information.
Stay Overnight section lacks detailed room information.
Stay Overnight section lacks detailed room information.
circle-exclamation
circle-exclamation
Savings offers lack urgency cues to prompt quick action.
Savings offers lack urgency cues to prompt quick action.
Savings offers lack urgency cues to prompt quick action.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.
Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.
check
check
Buttons resize well and remain tappable on smaller viewports.
Buttons resize well and remain tappable on smaller viewports.
xmark
xmark
Expanded link lists in mobile nav create long scrolls.
Expanded link lists in mobile nav create long scrolls.
lightbulb
lightbulb
Implement collapsible nav groups to streamline mobile access.
Implement collapsible nav groups to streamline mobile access.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.
check
Buttons resize well and remain tappable on smaller viewports.
xmark
Expanded link lists in mobile nav create long scrolls.
lightbulb
Implement collapsible nav groups to streamline mobile access.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.
Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.
check
check
Award badges and press mentions build strong credibility.
Award badges and press mentions build strong credibility.
xmark
xmark
Missing limited-time or scarcity signals on promotions.
Missing limited-time or scarcity signals on promotions.
lightbulb
lightbulb
Add time-bound offers to create FOMO and accelerate bookings.
Add time-bound offers to create FOMO and accelerate bookings.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.
check
Award badges and press mentions build strong credibility.
xmark
Missing limited-time or scarcity signals on promotions.
lightbulb
Add time-bound offers to create FOMO and accelerate bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.
Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.
check
check
Dynamic greeting surprises and engages visitors.
Dynamic greeting surprises and engages visitors.
xmark
xmark
Core layout and interactions remain predictable.
Core layout and interactions remain predictable.
lightbulb
lightbulb
Introduce interactive elements to further differentiate.
Introduce interactive elements to further differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.
check
Dynamic greeting surprises and engages visitors.
xmark
Core layout and interactions remain predictable.
lightbulb
Introduce interactive elements to further differentiate.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.
Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.
check
check
Card layouts simplify choice selection and scanning.
Card layouts simplify choice selection and scanning.
xmark
xmark
Excessive primary links compete for attention and slow decisions.
Excessive primary links compete for attention and slow decisions.
lightbulb
lightbulb
Consolidate similar options to reduce cognitive load.
Consolidate similar options to reduce cognitive load.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.
check
Card layouts simplify choice selection and scanning.
xmark
Excessive primary links compete for attention and slow decisions.
lightbulb
Consolidate similar options to reduce cognitive load.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.
Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.
check
check
Button text focuses on benefits and actions effectively.
Button text focuses on benefits and actions effectively.
xmark
xmark
Navigation link labels are too lengthy, affecting quick readability.
Navigation link labels are too lengthy, affecting quick readability.
lightbulb
lightbulb
Shorten link text and standardize tone for clarity.
Shorten link text and standardize tone for clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.
check
Button text focuses on benefits and actions effectively.
xmark
Navigation link labels are too lengthy, affecting quick readability.
lightbulb
Shorten link text and standardize tone for clarity.
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.
Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.
check
check
Premium photography and consistent brand palette reinforce quality.
Premium photography and consistent brand palette reinforce quality.
xmark
xmark
Empty white space under headings disrupts visual flow.
Empty white space under headings disrupts visual flow.
lightbulb
lightbulb
Fill blank sections with engaging visuals to sustain momentum.
Fill blank sections with engaging visuals to sustain momentum.
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.
check
Premium photography and consistent brand palette reinforce quality.
xmark
Empty white space under headings disrupts visual flow.
lightbulb
Fill blank sections with engaging visuals to sustain momentum.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Enrich Overnight Section
Enrich Overnight Section
Enrich Overnight Section
Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.
Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.
Suggestion
Easy fix
Add Urgency Cues to Offers
Add Urgency Cues to Offers
Add Urgency Cues to Offers
Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.
Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.
Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.
Suggestion
Easy fix
Fill Invitation Section
Fill Invitation Section
Fill Invitation Section
Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.
Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025