The Biltmore Company
The Biltmore Company
The Biltmore Company
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Biltmore Company
The Biltmore Company
The Biltmore Company
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
2
2
out of 183 websites
out of 183 websites
80.75
80.75
80.75
/100
/100
/100
You ranked
out of 183 websites
2
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Buttons resize well and remain tappable on smaller viewports.
Buttons resize well and remain tappable on smaller viewports.
Buttons resize well and remain tappable on smaller viewports.
xmark
xmark
What you can improve
Expanded link lists in mobile nav create long scrolls.
Expanded link lists in mobile nav create long scrolls.
Expanded link lists in mobile nav create long scrolls.
lightbulb
lightbulb
Quick insight
Implement collapsible nav groups to streamline mobile access.
Implement collapsible nav groups to streamline mobile access.
Implement collapsible nav groups to streamline mobile access.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
75
75
75
/100
/100
/100
check
check
What you nailed
Award badges and press mentions build strong credibility.
Award badges and press mentions build strong credibility.
Award badges and press mentions build strong credibility.
xmark
xmark
What you can improve
Missing limited-time or scarcity signals on promotions.
Missing limited-time or scarcity signals on promotions.
Missing limited-time or scarcity signals on promotions.
lightbulb
lightbulb
Quick insight
Add time-bound offers to create FOMO and accelerate bookings.
Add time-bound offers to create FOMO and accelerate bookings.
Add time-bound offers to create FOMO and accelerate bookings.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Card layouts simplify choice selection and scanning.
Card layouts simplify choice selection and scanning.
Card layouts simplify choice selection and scanning.
xmark
xmark
What you can improve
Excessive primary links compete for attention and slow decisions.
Excessive primary links compete for attention and slow decisions.
Excessive primary links compete for attention and slow decisions.
lightbulb
lightbulb
Quick insight
Consolidate similar options to reduce cognitive load.
Consolidate similar options to reduce cognitive load.
Consolidate similar options to reduce cognitive load.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Button text focuses on benefits and actions effectively.
Button text focuses on benefits and actions effectively.
Button text focuses on benefits and actions effectively.
xmark
xmark
What you can improve
Navigation link labels are too lengthy, affecting quick readability.
Navigation link labels are too lengthy, affecting quick readability.
Navigation link labels are too lengthy, affecting quick readability.
lightbulb
lightbulb
Quick insight
Shorten link text and standardize tone for clarity.
Shorten link text and standardize tone for clarity.
Shorten link text and standardize tone for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
90
90
90
/100
/100
/100
check
check
What you nailed
Premium photography and consistent brand palette reinforce quality.
Premium photography and consistent brand palette reinforce quality.
Premium photography and consistent brand palette reinforce quality.
xmark
xmark
What you can improve
Empty white space under headings disrupts visual flow.
Empty white space under headings disrupts visual flow.
Empty white space under headings disrupts visual flow.
lightbulb
lightbulb
Quick insight
Fill blank sections with engaging visuals to sustain momentum.
Fill blank sections with engaging visuals to sustain momentum.
Fill blank sections with engaging visuals to sustain momentum.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Dynamic greeting surprises and engages visitors.
Dynamic greeting surprises and engages visitors.
Dynamic greeting surprises and engages visitors.
xmark
xmark
What you can improve
Core layout and interactions remain predictable.
Core layout and interactions remain predictable.
Core layout and interactions remain predictable.
lightbulb
lightbulb
Quick insight
Introduce interactive elements to further differentiate.
Introduce interactive elements to further differentiate.
Introduce interactive elements to further differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Enrich Overnight Section
Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.
Suggestion
Easy fix
Add Urgency Cues to Offers
Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.
Important
Moderate fix
Enrich Overnight Section
Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.
Suggestion
Easy fix
Add Urgency Cues to Offers
Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.
Important
Moderate fix
Streamline Navigation
Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.
Suggestion
Easy fix
Fill Invitation Section
Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.
Important
Moderate fix
Streamline Navigation
Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.
Suggestion
Easy fix
Fill Invitation Section
Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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