Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A

Conversion Qualification*

#

2

Website Rank

The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.

A

Conversion Qualification*

#

2

Website Rank

A

Conversion Qualification*

The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.

#

2

Website Rank

The Biltmore homepage features a personalized evening greeting over a grand estate image, clear CTAs for tickets and stays, curated savings offers, itinerary guides, an overnight teaser, social proof awards, and a rich footer.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Personalized greeting adds a warm, tailored welcome.

Personalized greeting adds a warm, tailored welcome.

Personalized greeting adds a warm, tailored welcome.

circle-check

circle-check

High-quality imagery conveys luxury and elegance.

High-quality imagery conveys luxury and elegance.

High-quality imagery conveys luxury and elegance.

circle-check

circle-check

Offer cards are well-grouped for intuitive browsing.

Offer cards are well-grouped for intuitive browsing.

Offer cards are well-grouped for intuitive browsing.

circle-check

circle-check

Social proof via awards and press boosts credibility.

Social proof via awards and press boosts credibility.

Social proof via awards and press boosts credibility.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Top navigation contains too many links, feels cluttered.

Top navigation contains too many links, feels cluttered.

Top navigation contains too many links, feels cluttered.

circle-exclamation

circle-exclamation

The 'You're Invited' section appears empty and unfinished.

The 'You're Invited' section appears empty and unfinished.

The 'You're Invited' section appears empty and unfinished.

circle-exclamation

circle-exclamation

Stay Overnight section lacks detailed room information.

Stay Overnight section lacks detailed room information.

Stay Overnight section lacks detailed room information.

circle-exclamation

circle-exclamation

Savings offers lack urgency cues to prompt quick action.

Savings offers lack urgency cues to prompt quick action.

Savings offers lack urgency cues to prompt quick action.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.

Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.

check

check

Buttons resize well and remain tappable on smaller viewports.

Buttons resize well and remain tappable on smaller viewports.

xmark

xmark

Expanded link lists in mobile nav create long scrolls.

Expanded link lists in mobile nav create long scrolls.

lightbulb

lightbulb

Implement collapsible nav groups to streamline mobile access.

Implement collapsible nav groups to streamline mobile access.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts cleanly on mobile, stacking sections and scaling CTAs, but dense nav might overwhelm small screens.

check

Buttons resize well and remain tappable on smaller viewports.

xmark

Expanded link lists in mobile nav create long scrolls.

lightbulb

Implement collapsible nav groups to streamline mobile access.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.

Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.

check

check

Award badges and press mentions build strong credibility.

Award badges and press mentions build strong credibility.

xmark

xmark

Missing limited-time or scarcity signals on promotions.

Missing limited-time or scarcity signals on promotions.

lightbulb

lightbulb

Add time-bound offers to create FOMO and accelerate bookings.

Add time-bound offers to create FOMO and accelerate bookings.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong social proof and clear CTAs drive trust, but lack of urgency or scarcity may limit conversion impetus.

check

Award badges and press mentions build strong credibility.

xmark

Missing limited-time or scarcity signals on promotions.

lightbulb

Add time-bound offers to create FOMO and accelerate bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.

Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.

check

check

Dynamic greeting surprises and engages visitors.

Dynamic greeting surprises and engages visitors.

xmark

xmark

Core layout and interactions remain predictable.

Core layout and interactions remain predictable.

lightbulb

lightbulb

Introduce interactive elements to further differentiate.

Introduce interactive elements to further differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Time-based greeting adds a unique touch, but overall structure stays within familiar travel site conventions.

check

Dynamic greeting surprises and engages visitors.

xmark

Core layout and interactions remain predictable.

lightbulb

Introduce interactive elements to further differentiate.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.

Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.

check

check

Card layouts simplify choice selection and scanning.

Card layouts simplify choice selection and scanning.

xmark

xmark

Excessive primary links compete for attention and slow decisions.

Excessive primary links compete for attention and slow decisions.

lightbulb

lightbulb

Consolidate similar options to reduce cognitive load.

Consolidate similar options to reduce cognitive load.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear section‐based structure guides exploration, yet abundant options in nav and offers may lead to decision fatigue.

check

Card layouts simplify choice selection and scanning.

xmark

Excessive primary links compete for attention and slow decisions.

lightbulb

Consolidate similar options to reduce cognitive load.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.

Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.

check

check

Button text focuses on benefits and actions effectively.

Button text focuses on benefits and actions effectively.

xmark

xmark

Navigation link labels are too lengthy, affecting quick readability.

Navigation link labels are too lengthy, affecting quick readability.

lightbulb

lightbulb

Shorten link text and standardize tone for clarity.

Shorten link text and standardize tone for clarity.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise, benefit-driven, and CTA labels are clear, though nav link wording is verbose.

check

Button text focuses on benefits and actions effectively.

xmark

Navigation link labels are too lengthy, affecting quick readability.

lightbulb

Shorten link text and standardize tone for clarity.

Great

Great

Keep it up!

Keep it up!

90

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.

Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.

check

check

Premium photography and consistent brand palette reinforce quality.

Premium photography and consistent brand palette reinforce quality.

xmark

xmark

Empty white space under headings disrupts visual flow.

Empty white space under headings disrupts visual flow.

lightbulb

lightbulb

Fill blank sections with engaging visuals to sustain momentum.

Fill blank sections with engaging visuals to sustain momentum.

swatchbook

Design & Aesthetics

Great

Keep it up!

90

/100

Polished visual hierarchy, premium photography, and consistent gold accents maintain a luxury feel.

check

Premium photography and consistent brand palette reinforce quality.

xmark

Empty white space under headings disrupts visual flow.

lightbulb

Fill blank sections with engaging visuals to sustain momentum.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Enrich Overnight Section

Enrich Overnight Section

Enrich Overnight Section

Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.

Include detailed room types, amenities and sample images in the Stay Overnight area to inform choices and reduce booking friction.

Suggestion

Easy fix

Add Urgency Cues to Offers

Add Urgency Cues to Offers

Add Urgency Cues to Offers

Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.

Incorporate countdown timers or limited-time labels on savings cards to leverage scarcity and prompt quicker decisions.

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.

Group related links into dropdowns or a mega menu to declutter the top nav and lower cognitive load.

Suggestion

Easy fix

Fill Invitation Section

Fill Invitation Section

Fill Invitation Section

Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.

Populate the 'You're Invited' area with engaging event details or visuals to avoid blank space and guide users.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025