Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
27
Website Rank
A visually rich homepage with personalized greeting main CTAs clear seasonal offers and curated itineraries but some sections appear blank and nav hefty
B+
Conversion Qualification*
#
27
Website Rank
B+
Conversion Qualification*
A visually rich homepage with personalized greeting main CTAs clear seasonal offers and curated itineraries but some sections appear blank and nav hefty
#
27
Website Rank
A visually rich homepage with personalized greeting main CTAs clear seasonal offers and curated itineraries but some sections appear blank and nav hefty
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image with greeting feels warm and welcoming
Hero image with greeting feels warm and welcoming
Hero image with greeting feels warm and welcoming
circle-check
circle-check
Primary CTAs buy tickets and book stay are prominent
Primary CTAs buy tickets and book stay are prominent
Primary CTAs buy tickets and book stay are prominent
circle-check
circle-check
Seasonal offers section neatly highlights value adds
Seasonal offers section neatly highlights value adds
Seasonal offers section neatly highlights value adds
circle-check
circle-check
Consistent elegant gold accent enhances brand identity
Consistent elegant gold accent enhances brand identity
Consistent elegant gold accent enhances brand identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
The Youre Invited section is empty and confusing
The Youre Invited section is empty and confusing
The Youre Invited section is empty and confusing
circle-exclamation
circle-exclamation
Navigation has too many links creating choice overload
Navigation has too many links creating choice overload
Navigation has too many links creating choice overload
circle-exclamation
circle-exclamation
Vertical menu on hero lacks clear affordance
Vertical menu on hero lacks clear affordance
Vertical menu on hero lacks clear affordance
circle-exclamation
circle-exclamation
Cookie policy text in footer is overly verbose
Cookie policy text in footer is overly verbose
Cookie policy text in footer is overly verbose
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well but some elements crowd mobile view
Layout adapts well but some elements crowd mobile view
check
check
Bottom icon nav on mobile offers quick access to key links
Bottom icon nav on mobile offers quick access to key links
xmark
xmark
Hero CTAs may be too small on smaller screens
Hero CTAs may be too small on smaller screens
lightbulb
lightbulb
Increase button hit area for mobile CTA buttons
Increase button hit area for mobile CTA buttons
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well but some elements crowd mobile view
check
Bottom icon nav on mobile offers quick access to key links
xmark
Hero CTAs may be too small on smaller screens
lightbulb
Increase button hit area for mobile CTA buttons
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Value propositions clear but lack urgency cues
Value propositions clear but lack urgency cues
check
check
Offers section highlights free day and tickets effectively
Offers section highlights free day and tickets effectively
xmark
xmark
No countdown or limited availability messaging present
No countdown or limited availability messaging present
lightbulb
lightbulb
Add time limited offer banners to create urgency
Add time limited offer banners to create urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Value propositions clear but lack urgency cues
check
Offers section highlights free day and tickets effectively
xmark
No countdown or limited availability messaging present
lightbulb
Add time limited offer banners to create urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Personalized greeting adds uniqueness
Personalized greeting adds uniqueness
check
check
Greeting and weather info feels bespoke
Greeting and weather info feels bespoke
xmark
xmark
Layout follows common travel site patterns
Layout follows common travel site patterns
lightbulb
lightbulb
Introduce animated elements for distinct feel
Introduce animated elements for distinct feel
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Personalized greeting adds uniqueness
check
Greeting and weather info feels bespoke
xmark
Layout follows common travel site patterns
lightbulb
Introduce animated elements for distinct feel
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs and chunked content aid navigation
Clear CTAs and chunked content aid navigation
check
check
Offers are grouped logically supporting decision making
Offers are grouped logically supporting decision making
xmark
xmark
Overwhelming footer links hinder finding key info
Overwhelming footer links hinder finding key info
lightbulb
lightbulb
Consolidate footer links into collapsible sections
Consolidate footer links into collapsible sections
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs and chunked content aid navigation
check
Offers are grouped logically supporting decision making
xmark
Overwhelming footer links hinder finding key info
lightbulb
Consolidate footer links into collapsible sections
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging but some CTAs lack clarity
Copy is engaging but some CTAs lack clarity
check
check
Time based greeting personalizes user experience
Time based greeting personalizes user experience
xmark
xmark
Discover Tut CTA may confuse users unfamiliar with term
Discover Tut CTA may confuse users unfamiliar with term
lightbulb
lightbulb
Rename Discover Tut to Discover King Tut for clarity
Rename Discover Tut to Discover King Tut for clarity
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging but some CTAs lack clarity
check
Time based greeting personalizes user experience
xmark
Discover Tut CTA may confuse users unfamiliar with term
lightbulb
Rename Discover Tut to Discover King Tut for clarity
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium photography and gold accents convey luxury
Premium photography and gold accents convey luxury
check
check
Elegant color palette and consistent branding reinforce quality
Elegant color palette and consistent branding reinforce quality
xmark
xmark
H1 letter spacing on Good Morning appears uneven
H1 letter spacing on Good Morning appears uneven
lightbulb
lightbulb
Adjust hero typography to improve readability
Adjust hero typography to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Premium photography and gold accents convey luxury
check
Elegant color palette and consistent branding reinforce quality
xmark
H1 letter spacing on Good Morning appears uneven
lightbulb
Adjust hero typography to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Populate Invited Section
Populate Invited Section
Populate Invited Section
Fill Youre Invited section with content or remove it to avoid confusion
Fill Youre Invited section with content or remove it to avoid confusion
Important
Moderate fix
Enhance Mobile Hit Areas
Enhance Mobile Hit Areas
Enhance Mobile Hit Areas
Increase CTA button size and spacing for easier tapping on mobile
Increase CTA button size and spacing for easier tapping on mobile
Suggestion
Easy fix
Simplify Footer Links
Simplify Footer Links
Simplify Footer Links
Group related footer links under collapsible headers to reduce overwhelm
Group related footer links under collapsible headers to reduce overwhelm
Suggestion
Moderate fix
Add Urgency Messaging
Add Urgency Messaging
Add Urgency Messaging
Introduce countdown timers or limited time banners on offers to boost conversions
Introduce countdown timers or limited time banners on offers to boost conversions
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025