Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
52
Website Rank
The Carlyle A Rosewood Hotel landing page delivers a visually immersive luxury experience with a striking hero image clear rates CTA and curated sections showcasing suites and dining but relies on dense text and lacks interactive elements and social proof
B+
Conversion Qualification*
#
52
Website Rank
B+
Conversion Qualification*
The Carlyle A Rosewood Hotel landing page delivers a visually immersive luxury experience with a striking hero image clear rates CTA and curated sections showcasing suites and dining but relies on dense text and lacks interactive elements and social proof
#
52
Website Rank
The Carlyle A Rosewood Hotel landing page delivers a visually immersive luxury experience with a striking hero image clear rates CTA and curated sections showcasing suites and dining but relies on dense text and lacks interactive elements and social proof
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image creates instant immersive impact
Striking hero image creates instant immersive impact
Striking hero image creates instant immersive impact
circle-check
circle-check
Clear call to action buttons visible above the fold
Clear call to action buttons visible above the fold
Clear call to action buttons visible above the fold
circle-check
circle-check
Elegant typography enhances the premium feel
Elegant typography enhances the premium feel
Elegant typography enhances the premium feel
circle-check
circle-check
Consistent branding across sections reinforces identity
Consistent branding across sections reinforces identity
Consistent branding across sections reinforces identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Minimal social proof reduces trust for new visitors
Minimal social proof reduces trust for new visitors
Minimal social proof reduces trust for new visitors
circle-exclamation
circle-exclamation
Blocks of text appear dense and may deter reading
Blocks of text appear dense and may deter reading
Blocks of text appear dense and may deter reading
circle-exclamation
circle-exclamation
Location map not present limiting orientation
Location map not present limiting orientation
Location map not present limiting orientation
circle-exclamation
circle-exclamation
No scarcity cues to prompt immediate booking
No scarcity cues to prompt immediate booking
No scarcity cues to prompt immediate booking
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well from desktop to mobile though some content stacks densely
Layout adapts well from desktop to mobile though some content stacks densely
check
check
Mobile menu and booking CTA remain accessible
Mobile menu and booking CTA remain accessible
xmark
xmark
Suite cards shrink making text hard to read
Suite cards shrink making text hard to read
lightbulb
lightbulb
Simplify card layout for small screens to improve readability
Simplify card layout for small screens to improve readability
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well from desktop to mobile though some content stacks densely
check
Mobile menu and booking CTA remain accessible
xmark
Suite cards shrink making text hard to read
lightbulb
Simplify card layout for small screens to improve readability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotions are clear but lack scarcity urgency and social proof validation
Promotions are clear but lack scarcity urgency and social proof validation
check
check
Offers clearly outlined with percent off and credits
Offers clearly outlined with percent off and credits
xmark
xmark
No countdown timers or guest testimonials present
No countdown timers or guest testimonials present
lightbulb
lightbulb
Integrate timers and reviews to boost conversion urgency
Integrate timers and reviews to boost conversion urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotions are clear but lack scarcity urgency and social proof validation
check
Offers clearly outlined with percent off and credits
xmark
No countdown timers or guest testimonials present
lightbulb
Integrate timers and reviews to boost conversion urgency
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Experience driven content is engaging but follows familiar luxury hotel patterns
Experience driven content is engaging but follows familiar luxury hotel patterns
check
check
Unique experiences section highlights brand narrative
Unique experiences section highlights brand narrative
xmark
xmark
Few interactive elements limit surprise factor
Few interactive elements limit surprise factor
lightbulb
lightbulb
Add subtle animations or microinteractions for wow factor
Add subtle animations or microinteractions for wow factor
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Experience driven content is engaging but follows familiar luxury hotel patterns
check
Unique experiences section highlights brand narrative
xmark
Few interactive elements limit surprise factor
lightbulb
Add subtle animations or microinteractions for wow factor
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is clear and familiar but heavy scrolling may feel overwhelming
Navigation is clear and familiar but heavy scrolling may feel overwhelming
check
check
Primary navigation includes a direct book now link
Primary navigation includes a direct book now link
xmark
xmark
Users must scroll deep to view key offers
Users must scroll deep to view key offers
lightbulb
lightbulb
Introduce anchor links for quick section access
Introduce anchor links for quick section access
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is clear and familiar but heavy scrolling may feel overwhelming
check
Primary navigation includes a direct book now link
xmark
Users must scroll deep to view key offers
lightbulb
Introduce anchor links for quick section access
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Language is refined and evocative but sometimes overly verbose for immediate action
Language is refined and evocative but sometimes overly verbose for immediate action
check
check
Elegant descriptions convey luxury and heritage
Elegant descriptions convey luxury and heritage
xmark
xmark
Some headlines are generic and lack punch
Some headlines are generic and lack punch
lightbulb
lightbulb
Use concise compelling CTAs to boost engagement
Use concise compelling CTAs to boost engagement
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Language is refined and evocative but sometimes overly verbose for immediate action
check
Elegant descriptions convey luxury and heritage
xmark
Some headlines are generic and lack punch
lightbulb
Use concise compelling CTAs to boost engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually rich elegant layout with high quality imagery and consistent styling
Visually rich elegant layout with high quality imagery and consistent styling
check
check
Clean grid balanced whitespace and refined typography
Clean grid balanced whitespace and refined typography
xmark
xmark
Some content cards lack visual distinction
Some content cards lack visual distinction
lightbulb
lightbulb
Add color accents to key sections to guide attention
Add color accents to key sections to guide attention
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually rich elegant layout with high quality imagery and consistent styling
check
Clean grid balanced whitespace and refined typography
xmark
Some content cards lack visual distinction
lightbulb
Add color accents to key sections to guide attention
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews Section
Add Guest Reviews Section
Add Guest Reviews Section
Implement a testimonials section near offers to provide social proof credibility and trust
Implement a testimonials section near offers to provide social proof credibility and trust
Important
Easy fix
Introduce Timer for Offers
Introduce Timer for Offers
Introduce Timer for Offers
Add a countdown timer to promotional banners to create scarcity and drive immediate bookings
Add a countdown timer to promotional banners to create scarcity and drive immediate bookings
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Include an interactive map widget showing hotel location to improve guest orientation and planning
Include an interactive map widget showing hotel location to improve guest orientation and planning
Suggestion
Easy fix
Optimize Mobile Cards
Optimize Mobile Cards
Optimize Mobile Cards
Adjust mobile card typography and spacing to enhance readability and tap targets on small screens
Adjust mobile card typography and spacing to enhance readability and tap targets on small screens
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025