Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
8
Website Rank
The Inn & Club at Harbour Town homepage features a striking lighthouse hero image; sections on golf family fun accommodations offers and newsletter sign up; clear CTAs guide booking
B+
Conversion Qualification*
#
8
Website Rank
B+
Conversion Qualification*
The Inn & Club at Harbour Town homepage features a striking lighthouse hero image; sections on golf family fun accommodations offers and newsletter sign up; clear CTAs guide booking
#
8
Website Rank
The Inn & Club at Harbour Town homepage features a striking lighthouse hero image; sections on golf family fun accommodations offers and newsletter sign up; clear CTAs guide booking
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero imagery evokes destination appeal
High quality hero imagery evokes destination appeal
High quality hero imagery evokes destination appeal
circle-check
circle-check
Clear section headings guide users through offerings
Clear section headings guide users through offerings
Clear section headings guide users through offerings
circle-check
circle-check
Consistent CTAs above the fold encourage booking
Consistent CTAs above the fold encourage booking
Consistent CTAs above the fold encourage booking
circle-check
circle-check
Footer includes essential contact and policy links
Footer includes essential contact and policy links
Footer includes essential contact and policy links
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menus are overly dense with links
Navigation menus are overly dense with links
Navigation menus are overly dense with links
circle-exclamation
circle-exclamation
No visible interactive map for location context
No visible interactive map for location context
No visible interactive map for location context
circle-exclamation
circle-exclamation
Limited social proof like guest reviews
Limited social proof like guest reviews
Limited social proof like guest reviews
circle-exclamation
circle-exclamation
Newsletter sign up lacks incentive detail
Newsletter sign up lacks incentive detail
Newsletter sign up lacks incentive detail
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across viewports but high link density may clutter smaller screens
Layout adapts well across viewports but high link density may clutter smaller screens
check
check
Image grids reflow neatly on tablet view
Image grids reflow neatly on tablet view
xmark
xmark
Mega menu risks overflow on mobile devices
Mega menu risks overflow on mobile devices
lightbulb
lightbulb
Implement collapsing menus to simplify mobile navigation
Implement collapsing menus to simplify mobile navigation
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across viewports but high link density may clutter smaller screens
check
Image grids reflow neatly on tablet view
xmark
Mega menu risks overflow on mobile devices
lightbulb
Implement collapsing menus to simplify mobile navigation
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Incorporates scarcity and offer details but limited social proof and personalization
Incorporates scarcity and offer details but limited social proof and personalization
check
check
Time sensitive messaging creates booking urgency
Time sensitive messaging creates booking urgency
xmark
xmark
Absence of user reviews reduces trust signaling
Absence of user reviews reduces trust signaling
lightbulb
lightbulb
Add guest testimonials to strengthen social proof
Add guest testimonials to strengthen social proof
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Incorporates scarcity and offer details but limited social proof and personalization
check
Time sensitive messaging creates booking urgency
xmark
Absence of user reviews reduces trust signaling
lightbulb
Add guest testimonials to strengthen social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Effective but conventional layout lacks distinctive interactive elements
Effective but conventional layout lacks distinctive interactive elements
check
check
Brand imagery reinforces local character
Brand imagery reinforces local character
xmark
xmark
Page structure mirrors typical hospitality templates
Page structure mirrors typical hospitality templates
lightbulb
lightbulb
Introduce unique interactive features to stand out
Introduce unique interactive features to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Effective but conventional layout lacks distinctive interactive elements
check
Brand imagery reinforces local character
xmark
Page structure mirrors typical hospitality templates
lightbulb
Introduce unique interactive features to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Site flows logically through resort highlights but heavy choices early may overwhelm
Site flows logically through resort highlights but heavy choices early may overwhelm
check
check
Prominent CTAs reduce steps to booking
Prominent CTAs reduce steps to booking
xmark
xmark
Excessive link options challenge decision making
Excessive link options challenge decision making
lightbulb
lightbulb
Streamline primary navigation to core actions for clarity
Streamline primary navigation to core actions for clarity
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Site flows logically through resort highlights but heavy choices early may overwhelm
check
Prominent CTAs reduce steps to booking
xmark
Excessive link options challenge decision making
lightbulb
Streamline primary navigation to core actions for clarity
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and labels effectively convey content but some CTAs lack urgency
Headings and labels effectively convey content but some CTAs lack urgency
check
check
Section titles use emotive language to engage users
Section titles use emotive language to engage users
xmark
xmark
Generic terms like Learn more offer little context
Generic terms like Learn more offer little context
lightbulb
lightbulb
Use action oriented verbs in CTAs for stronger impact
Use action oriented verbs in CTAs for stronger impact
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and labels effectively convey content but some CTAs lack urgency
check
Section titles use emotive language to engage users
xmark
Generic terms like Learn more offer little context
lightbulb
Use action oriented verbs in CTAs for stronger impact
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout with impactful imagery balanced by whitespace and consistent branding
Clean modern layout with impactful imagery balanced by whitespace and consistent branding
check
check
Hero lighthouse image immediately captures attention
Hero lighthouse image immediately captures attention
xmark
xmark
Inconsistent spacing between image cards disrupts visual rhythm
Inconsistent spacing between image cards disrupts visual rhythm
lightbulb
lightbulb
Uniform grid margins would enhance design cohesion
Uniform grid margins would enhance design cohesion
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean modern layout with impactful imagery balanced by whitespace and consistent branding
check
Hero lighthouse image immediately captures attention
xmark
Inconsistent spacing between image cards disrupts visual rhythm
lightbulb
Uniform grid margins would enhance design cohesion
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify navigation hierarchy
Simplify navigation hierarchy
Simplify navigation hierarchy
Reduce top level menu items to core categories and implement drop down accordions to declutter the navigation on desktop and mobile screens
Reduce top level menu items to core categories and implement drop down accordions to declutter the navigation on desktop and mobile screens
Important
Easy fix
Add guest reviews section
Add guest reviews section
Add guest reviews section
Integrate a rotating carousel of guest testimonials and star ratings to build trust and social proof on the homepage
Integrate a rotating carousel of guest testimonials and star ratings to build trust and social proof on the homepage
Suggestion
Moderate fix
Optimize mobile menu
Optimize mobile menu
Optimize mobile menu
Convert the mega menu into a hamburger menu with nested accordions for improved mobile usability and faster access
Convert the mega menu into a hamburger menu with nested accordions for improved mobile usability and faster access
Suggestion
Easy fix
Enhance CTA language
Enhance CTA language
Enhance CTA language
Revise generic CTAs like Learn more to descriptive action oriented text such as View villa details or Explore golf packages
Revise generic CTAs like Learn more to descriptive action oriented text such as View villa details or Explore golf packages
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025