Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
71
Website Rank
The Jefferson’s homepage features a full-screen hero video, tasteful sections for about, testimonials, rooms, dining, offers, and footer. It highlights the hotel’s awards, but lacks direct booking interface, maps, and clear rate info.
C+
Conversion Qualification*
#
71
Website Rank
C+
Conversion Qualification*
The Jefferson’s homepage features a full-screen hero video, tasteful sections for about, testimonials, rooms, dining, offers, and footer. It highlights the hotel’s awards, but lacks direct booking interface, maps, and clear rate info.
#
71
Website Rank
The Jefferson’s homepage features a full-screen hero video, tasteful sections for about, testimonials, rooms, dining, offers, and footer. It highlights the hotel’s awards, but lacks direct booking interface, maps, and clear rate info.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality video hero immediately conveys luxury and prestige.
High-quality video hero immediately conveys luxury and prestige.
High-quality video hero immediately conveys luxury and prestige.
circle-check
circle-check
Clear section divisions make content easy to scan.
Clear section divisions make content easy to scan.
Clear section divisions make content easy to scan.
circle-check
circle-check
Testimonials add credibility with real guest quotes.
Testimonials add credibility with real guest quotes.
Testimonials add credibility with real guest quotes.
circle-check
circle-check
Consistent typography and color palette enhance elegance.
Consistent typography and color palette enhance elegance.
Consistent typography and color palette enhance elegance.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking or rate picker above the fold.
No visible booking or rate picker above the fold.
No visible booking or rate picker above the fold.
circle-exclamation
circle-exclamation
Navigation menus offer too many link options at once.
Navigation menus offer too many link options at once.
Navigation menus offer too many link options at once.
circle-exclamation
circle-exclamation
Lacks explicit pricing and cancellation policy details.
Lacks explicit pricing and cancellation policy details.
Lacks explicit pricing and cancellation policy details.
circle-exclamation
circle-exclamation
No interactive map or directions for guest convenience.
No interactive map or directions for guest convenience.
No interactive map or directions for guest convenience.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints, maintaining core sections.
Layout adapts across breakpoints, maintaining core sections.
check
check
Content reflows well from desktop to mobile views.
Content reflows well from desktop to mobile views.
xmark
xmark
CTA buttons shrink too much on smaller screens.
CTA buttons shrink too much on smaller screens.
lightbulb
lightbulb
Ensure touch targets remain large enough on mobile.
Ensure touch targets remain large enough on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints, maintaining core sections.
check
Content reflows well from desktop to mobile views.
xmark
CTA buttons shrink too much on smaller screens.
lightbulb
Ensure touch targets remain large enough on mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof but minimal scarcity and urgency tactics.
Strong social proof but minimal scarcity and urgency tactics.
check
check
Testimonials showcase guest satisfaction effectively.
Testimonials showcase guest satisfaction effectively.
xmark
xmark
No limited-time deal indicators to prompt booking.
No limited-time deal indicators to prompt booking.
lightbulb
lightbulb
Add countdown timers for special offers to drive action.
Add countdown timers for special offers to drive action.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof but minimal scarcity and urgency tactics.
check
Testimonials showcase guest satisfaction effectively.
xmark
No limited-time deal indicators to prompt booking.
lightbulb
Add countdown timers for special offers to drive action.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury design, but relies on familiar layouts.
Classic luxury design, but relies on familiar layouts.
check
check
Hero video creates an immersive first impression.
Hero video creates an immersive first impression.
xmark
xmark
Design feels similar to other boutique hotel sites.
Design feels similar to other boutique hotel sites.
lightbulb
lightbulb
Experiment with interactive floorplan or 360° tours.
Experiment with interactive floorplan or 360° tours.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury design, but relies on familiar layouts.
check
Hero video creates an immersive first impression.
xmark
Design feels similar to other boutique hotel sites.
lightbulb
Experiment with interactive floorplan or 360° tours.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-structured content but missing immediate booking options.
Well-structured content but missing immediate booking options.
check
check
Sections follow a logical flow from hero to footer.
Sections follow a logical flow from hero to footer.
xmark
xmark
Excessive navigation links may overwhelm users.
Excessive navigation links may overwhelm users.
lightbulb
lightbulb
Add a sticky booking bar to streamline reservation.
Add a sticky booking bar to streamline reservation.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-structured content but missing immediate booking options.
check
Sections follow a logical flow from hero to footer.
xmark
Excessive navigation links may overwhelm users.
lightbulb
Add a sticky booking bar to streamline reservation.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and on brand, yet lacks urgency cues.
Copy is concise and on brand, yet lacks urgency cues.
check
check
Headings clearly describe each section’s purpose.
Headings clearly describe each section’s purpose.
xmark
xmark
Calls to action lack persuasive language.
Calls to action lack persuasive language.
lightbulb
lightbulb
Incorporate action-oriented text like 'Book Your Stay'.
Incorporate action-oriented text like 'Book Your Stay'.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and on brand, yet lacks urgency cues.
check
Headings clearly describe each section’s purpose.
xmark
Calls to action lack persuasive language.
lightbulb
Incorporate action-oriented text like 'Book Your Stay'.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, consistent presentation with high-end imagery.
Elegant, consistent presentation with high-end imagery.
check
check
The full-screen hero video and refined typography shine.
The full-screen hero video and refined typography shine.
xmark
xmark
Grey placeholders for room images feel unfinished.
Grey placeholders for room images feel unfinished.
lightbulb
lightbulb
Integrate real room photography to enhance visual appeal.
Integrate real room photography to enhance visual appeal.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant, consistent presentation with high-end imagery.
check
The full-screen hero video and refined typography shine.
xmark
Grey placeholders for room images feel unfinished.
lightbulb
Integrate real room photography to enhance visual appeal.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Widget
Add Booking Widget
Add Booking Widget
Introduce a date and room picker prominently in the hero area to reduce clicks.
Introduce a date and room picker prominently in the hero area to reduce clicks.
Suggestion
Easy fix
Display Real Room Photos
Display Real Room Photos
Display Real Room Photos
Replace grey placeholders with high-quality room images for better engagement.
Replace grey placeholders with high-quality room images for better engagement.
Suggestion
Easy fix
Implement Scarcity Timers
Implement Scarcity Timers
Implement Scarcity Timers
Add countdowns or limited availability indicators on special offers to create urgency.
Add countdowns or limited availability indicators on special offers to create urgency.
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Include a map or directions section to help users plan arrival and boost conversions.
Include a map or directions section to help users plan arrival and boost conversions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025