Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
153
Website Rank
Elegant brand 404 page with clear messaging CTA and cookie preference center
C+
Conversion Qualification*
#
153
Website Rank
C+
Conversion Qualification*
Elegant brand 404 page with clear messaging CTA and cookie preference center
#
153
Website Rank
Elegant brand 404 page with clear messaging CTA and cookie preference center
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong elegant typography reinforcing luxury brand
Strong elegant typography reinforcing luxury brand
Strong elegant typography reinforcing luxury brand
circle-check
circle-check
Clear error message paired with a prominent CTA
Clear error message paired with a prominent CTA
Clear error message paired with a prominent CTA
circle-check
circle-check
Comprehensive footer links aid global navigation
Comprehensive footer links aid global navigation
Comprehensive footer links aid global navigation
circle-check
circle-check
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Missing hotel imagery on the error page reduces impact
Missing hotel imagery on the error page reduces impact
Missing hotel imagery on the error page reduces impact
circle-exclamation
circle-exclamation
No site search feature to help users find content quickly
No site search feature to help users find content quickly
No site search feature to help users find content quickly
circle-exclamation
circle-exclamation
Cookie preference text heavy and daunting for users
Cookie preference text heavy and daunting for users
Cookie preference text heavy and daunting for users
circle-exclamation
circle-exclamation
CTA copy lacks urgency to drive immediate action
CTA copy lacks urgency to drive immediate action
CTA copy lacks urgency to drive immediate action
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Nav collapses neatly and content adapts on mobile
Nav collapses neatly and content adapts on mobile
check
check
Hamburger menu and footer reorganize effectively
Hamburger menu and footer reorganize effectively
xmark
xmark
CTA resizing on mobile could be more prominent
CTA resizing on mobile could be more prominent
lightbulb
lightbulb
Ensure CTA size and placement remain consistent across viewports
Ensure CTA size and placement remain consistent across viewports
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Nav collapses neatly and content adapts on mobile
check
Hamburger menu and footer reorganize effectively
xmark
CTA resizing on mobile could be more prominent
lightbulb
Ensure CTA size and placement remain consistent across viewports
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal persuasive elements and no urgency cues
Minimal persuasive elements and no urgency cues
check
check
CTA invites exploration of main site
CTA invites exploration of main site
xmark
xmark
Lacks scarcity and social proof to drive urgency
Lacks scarcity and social proof to drive urgency
lightbulb
lightbulb
Introduce limited time offers to reengage visitors
Introduce limited time offers to reengage visitors
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal persuasive elements and no urgency cues
check
CTA invites exploration of main site
xmark
Lacks scarcity and social proof to drive urgency
lightbulb
Introduce limited time offers to reengage visitors
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand consistent yet typical error page experience
Brand consistent yet typical error page experience
check
check
Headline copy adds unique creative flair
Headline copy adds unique creative flair
xmark
xmark
Overall layout remains conventional and expected
Overall layout remains conventional and expected
lightbulb
lightbulb
Explore unique interactive elements for error pages
Explore unique interactive elements for error pages
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand consistent yet typical error page experience
check
Headline copy adds unique creative flair
xmark
Overall layout remains conventional and expected
lightbulb
Explore unique interactive elements for error pages
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear 404 messaging but offers limited next steps
Clear 404 messaging but offers limited next steps
check
check
Straightforward error notice with single CTA button
Straightforward error notice with single CTA button
xmark
xmark
No search or direct booking links available
No search or direct booking links available
lightbulb
lightbulb
Add quick search or suggested links to guide users
Add quick search or suggested links to guide users
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear 404 messaging but offers limited next steps
check
Straightforward error notice with single CTA button
xmark
No search or direct booking links available
lightbulb
Add quick search or suggested links to guide users
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone aligns with brand but lacks guiding context
Tone aligns with brand but lacks guiding context
check
check
Creative headline inspires curiosity
Creative headline inspires curiosity
xmark
xmark
Subtext fails to outline clear navigation options
Subtext fails to outline clear navigation options
lightbulb
lightbulb
Provide concise guidance on next available actions
Provide concise guidance on next available actions
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone aligns with brand but lacks guiding context
check
Creative headline inspires curiosity
xmark
Subtext fails to outline clear navigation options
lightbulb
Provide concise guidance on next available actions
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist layout with strong whitespace but lacks imagery
Minimalist layout with strong whitespace but lacks imagery
check
check
Elegant brand typography reinforces luxury feel
Elegant brand typography reinforces luxury feel
xmark
xmark
Empty page feels stark without hotel visuals
Empty page feels stark without hotel visuals
lightbulb
lightbulb
Introduce relevant imagery to enrich design
Introduce relevant imagery to enrich design
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Minimalist layout with strong whitespace but lacks imagery
check
Elegant brand typography reinforces luxury feel
xmark
Empty page feels stark without hotel visuals
lightbulb
Introduce relevant imagery to enrich design
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero Imagery
Add Hero Imagery
Add Hero Imagery
Use a branded hero image on the error page to improve engagement and visual appeal
Use a branded hero image on the error page to improve engagement and visual appeal
Important
Moderate fix
Implement Site Search
Implement Site Search
Implement Site Search
Add a search bar to the 404 page so users can quickly find hotels or content
Add a search bar to the 404 page so users can quickly find hotels or content
Suggestion
Easy fix
Optimize Cookie Modal
Optimize Cookie Modal
Optimize Cookie Modal
Simplify cookie categories into toggles to help users grasp options faster
Simplify cookie categories into toggles to help users grasp options faster
Suggestion
Moderate fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Display recent guest reviews or ratings on the 404 page to build trust and credibility
Display recent guest reviews or ratings on the 404 page to build trust and credibility
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025