Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
62
Website Rank
Premium hotel page featuring full screen hero area headline booking widget sectioned content with bold typography immersive images social proof awards map and detailed footer links
B
Conversion Qualification*
#
62
Website Rank
B
Conversion Qualification*
Premium hotel page featuring full screen hero area headline booking widget sectioned content with bold typography immersive images social proof awards map and detailed footer links
#
62
Website Rank
Premium hotel page featuring full screen hero area headline booking widget sectioned content with bold typography immersive images social proof awards map and detailed footer links
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually striking lobby photos enhance first impression
Visually striking lobby photos enhance first impression
Visually striking lobby photos enhance first impression
circle-check
circle-check
Elegant type and layout communicates luxury
Elegant type and layout communicates luxury
Elegant type and layout communicates luxury
circle-check
circle-check
Clear section dividers guide reader flow
Clear section dividers guide reader flow
Clear section dividers guide reader flow
circle-check
circle-check
Prominent social proof logos build trust
Prominent social proof logos build trust
Prominent social proof logos build trust
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation list is overwhelming with too many links
Navigation list is overwhelming with too many links
Navigation list is overwhelming with too many links
circle-exclamation
circle-exclamation
Paragraph text blocks feel dense and heavy
Paragraph text blocks feel dense and heavy
Paragraph text blocks feel dense and heavy
circle-exclamation
circle-exclamation
No visible room details or rates to book
No visible room details or rates to book
No visible room details or rates to book
circle-exclamation
circle-exclamation
Hero area is overly tall pushing CTAs down
Hero area is overly tall pushing CTAs down
Hero area is overly tall pushing CTAs down
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints with clear hamburger menu and fluid images
Layout adapts across breakpoints with clear hamburger menu and fluid images
check
check
Hamburger menu keeps nav compact on mobile view
Hamburger menu keeps nav compact on mobile view
xmark
xmark
Some buttons appear too small on touch devices
Some buttons appear too small on touch devices
lightbulb
lightbulb
Increase tap targets for key CTAs on small screens
Increase tap targets for key CTAs on small screens
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints with clear hamburger menu and fluid images
check
Hamburger menu keeps nav compact on mobile view
xmark
Some buttons appear too small on touch devices
lightbulb
Increase tap targets for key CTAs on small screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof via awards but lacks urgency or scarcity cues
Strong social proof via awards but lacks urgency or scarcity cues
check
check
Award logos build credibility effectively
Award logos build credibility effectively
xmark
xmark
No limited time offers to drive booking urgency
No limited time offers to drive booking urgency
lightbulb
lightbulb
Introduce countdown timers for special deals
Introduce countdown timers for special deals
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof via awards but lacks urgency or scarcity cues
check
Award logos build credibility effectively
xmark
No limited time offers to drive booking urgency
lightbulb
Introduce countdown timers for special deals
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish typography and imagery align with brand but layout is familiar
Stylish typography and imagery align with brand but layout is familiar
check
check
Typography style feels modern and chic
Typography style feels modern and chic
xmark
xmark
Overall layout follows common hotel site patterns
Overall layout follows common hotel site patterns
lightbulb
lightbulb
Add unique interactive element for standout effect
Add unique interactive element for standout effect
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish typography and imagery align with brand but layout is familiar
check
Typography style feels modern and chic
xmark
Overall layout follows common hotel site patterns
lightbulb
Add unique interactive element for standout effect
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Structured sections guide through brand story yet heavy paragraphs risk overload
Structured sections guide through brand story yet heavy paragraphs risk overload
check
check
Logical sectioning eases content scanning
Logical sectioning eases content scanning
xmark
xmark
Long text blocks reduce scanning efficiency
Long text blocks reduce scanning efficiency
lightbulb
lightbulb
Introduce bullet lists to break up dense paragraphs
Introduce bullet lists to break up dense paragraphs
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Structured sections guide through brand story yet heavy paragraphs risk overload
check
Logical sectioning eases content scanning
xmark
Long text blocks reduce scanning efficiency
lightbulb
Introduce bullet lists to break up dense paragraphs
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy evokes luxury and exclusivity however paragraph lengths hamper skimming
Copy evokes luxury and exclusivity however paragraph lengths hamper skimming
check
check
Headlines capture attention with bold statements
Headlines capture attention with bold statements
xmark
xmark
Body text is verbose and text heavy
Body text is verbose and text heavy
lightbulb
lightbulb
Shorten paragraphs and add subheaders for clarity
Shorten paragraphs and add subheaders for clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy evokes luxury and exclusivity however paragraph lengths hamper skimming
check
Headlines capture attention with bold statements
xmark
Body text is verbose and text heavy
lightbulb
Shorten paragraphs and add subheaders for clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Refined minimalist design with high quality imagery and consistent fonts
Refined minimalist design with high quality imagery and consistent fonts
check
check
High resolution images support luxury brand position
High resolution images support luxury brand position
xmark
xmark
Hero grey background feels dull before image loads
Hero grey background feels dull before image loads
lightbulb
lightbulb
Consider using subtle animations to bring hero to life
Consider using subtle animations to bring hero to life
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Refined minimalist design with high quality imagery and consistent fonts
check
High resolution images support luxury brand position
xmark
Hero grey background feels dull before image loads
lightbulb
Consider using subtle animations to bring hero to life
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top level menu items to core categories to decrease decision fatigue
Reduce top level menu items to core categories to decrease decision fatigue
Important
Easy fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Make booking button more prominent by using contrasting background and larger tap area
Make booking button more prominent by using contrasting background and larger tap area
Suggestion
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Display limited time offer banners or room availability alerts to drive urgency
Display limited time offer banners or room availability alerts to drive urgency
Suggestion
Moderate fix
Break Up Text
Break Up Text
Break Up Text
Convert long paragraphs into bulleted highlights to improve scan ability
Convert long paragraphs into bulleted highlights to improve scan ability
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025