Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

Needs work

Conversion Qualification*

#

183

Website Rank

The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.

Needs work

Conversion Qualification*

#

183

Website Rank

Needs work

Conversion Qualification*

The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.

#

183

Website Rank

The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clean, consistent branding

Clean, consistent branding

Clean, consistent branding

circle-check

circle-check

High-quality photography

High-quality photography

High-quality photography

circle-check

circle-check

Prominent Book Now button

Prominent Book Now button

Prominent Book Now button

circle-check

circle-check

Comprehensive footer with sign-up

Comprehensive footer with sign-up

Comprehensive footer with sign-up

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero section appears blank

Hero section appears blank

Hero section appears blank

circle-exclamation

circle-exclamation

Overwhelming mega-menu choices

Overwhelming mega-menu choices

Overwhelming mega-menu choices

circle-exclamation

circle-exclamation

Lack of meeting details above fold

Lack of meeting details above fold

Lack of meeting details above fold

circle-exclamation

circle-exclamation

No visible pricing or availability info

No visible pricing or availability info

No visible pricing or availability info

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.

Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.

check

check

Mobile nav collapses neatly with clear icons and CTA.

Mobile nav collapses neatly with clear icons and CTA.

xmark

xmark

Content gaps create large blank spaces on smaller viewports.

Content gaps create large blank spaces on smaller viewports.

lightbulb

lightbulb

Ensure hero media scales or swaps for mobile to avoid empty space.

Ensure hero media scales or swaps for mobile to avoid empty space.

Good

Solid start

mobile

Responsive Design

70

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.

check

Mobile nav collapses neatly with clear icons and CTA.

xmark

Content gaps create large blank spaces on smaller viewports.

lightbulb

Ensure hero media scales or swaps for mobile to avoid empty space.

Needs work

Needs work

Check insights

Check insights

Influence Principles

45

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.

Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.

check

check

Primary CTA is visible and consistently styled.

Primary CTA is visible and consistently styled.

xmark

xmark

No scarcity messages or testimonials to build urgency.

No scarcity messages or testimonials to build urgency.

lightbulb

lightbulb

Add urgency prompts like limited availability or group discounts.

Add urgency prompts like limited availability or group discounts.

Needs work

Check insights

Influence Principles

45

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.

check

Primary CTA is visible and consistently styled.

xmark

No scarcity messages or testimonials to build urgency.

lightbulb

Add urgency prompts like limited availability or group discounts.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.

The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.

check

check

Branded pattern element in footer adds subtle uniqueness.

Branded pattern element in footer adds subtle uniqueness.

xmark

xmark

Page feels generic, similar to many Hilton resort pages.

Page feels generic, similar to many Hilton resort pages.

lightbulb

lightbulb

Incorporate unique meeting experiences or local stories to stand out.

Incorporate unique meeting experiences or local stories to stand out.

Needs work

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.

check

Branded pattern element in footer adds subtle uniqueness.

xmark

Page feels generic, similar to many Hilton resort pages.

lightbulb

Incorporate unique meeting experiences or local stories to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.

UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.

check

check

Clear footer navigation aids exploration of services.

Clear footer navigation aids exploration of services.

xmark

xmark

Users face too many top-level menu options at once.

Users face too many top-level menu options at once.

lightbulb

lightbulb

Streamline menu items and prioritize key meeting CTAs above fold.

Streamline menu items and prioritize key meeting CTAs above fold.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.

check

Clear footer navigation aids exploration of services.

xmark

Users face too many top-level menu options at once.

lightbulb

Streamline menu items and prioritize key meeting CTAs above fold.

Needs work

Needs work

Check insights

Check insights

UX Writing

50

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.

Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.

check

check

Buttons use clear action-oriented text like 'Book Now'.

Buttons use clear action-oriented text like 'Book Now'.

xmark

xmark

Section headings lack descriptive subtext or benefit statements.

Section headings lack descriptive subtext or benefit statements.

lightbulb

lightbulb

Add brief contextual copy under headings to guide user intent.

Add brief contextual copy under headings to guide user intent.

Needs work

Check insights

UX Writing

50

/100

Words shape action, and copy can make or break momentum.

UX Writing

Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.

check

Buttons use clear action-oriented text like 'Book Now'.

xmark

Section headings lack descriptive subtext or benefit statements.

lightbulb

Add brief contextual copy under headings to guide user intent.

Good

Good

Solid start

Solid start

65

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.

The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.

check

check

Consistent branding aligns with Hilton aesthetics, ensuring trust.

Consistent branding aligns with Hilton aesthetics, ensuring trust.

xmark

xmark

Hero area is dominated by whitespace, reducing visual engagement.

Hero area is dominated by whitespace, reducing visual engagement.

lightbulb

lightbulb

Introduce a compelling hero image or headline to capture interest.

Introduce a compelling hero image or headline to capture interest.

swatchbook

Design & Aesthetics

Good

Solid start

65

/100

The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.

check

Consistent branding aligns with Hilton aesthetics, ensuring trust.

xmark

Hero area is dominated by whitespace, reducing visual engagement.

lightbulb

Introduce a compelling hero image or headline to capture interest.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Hero Image

Add Hero Image

Add Hero Image

Replace blank hero area with engaging meeting room imagery and a headline to capture attention.

Replace blank hero area with engaging meeting room imagery and a headline to capture attention.

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Reduce top-level menu items by grouping less-used links into submenus to lower decision load.

Reduce top-level menu items by grouping less-used links into submenus to lower decision load.

Suggestion

Easy fix

Add Testimonials

Add Testimonials

Add Testimonials

Include client testimonials or partner logos on meetings page to build credibility and trust.

Include client testimonials or partner logos on meetings page to build credibility and trust.

Suggestion

Moderate fix

Leverage Scarcity

Leverage Scarcity

Leverage Scarcity

Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.

Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025