Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
152
Website Rank
Meetings page features top nav highlighted Meetings tab modular image carousel view more CTA and an informative footer with signup and contact details
C+
Conversion Qualification*
#
152
Website Rank
C+
Conversion Qualification*
Meetings page features top nav highlighted Meetings tab modular image carousel view more CTA and an informative footer with signup and contact details
#
152
Website Rank
Meetings page features top nav highlighted Meetings tab modular image carousel view more CTA and an informative footer with signup and contact details
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand identity in visuals
Strong brand identity in visuals
Strong brand identity in visuals
circle-check
circle-check
Book Now button stands out
Book Now button stands out
Book Now button stands out
circle-check
circle-check
Footer social icons visible
Footer social icons visible
Footer social icons visible
circle-check
circle-check
Clear category grouping
Clear category grouping
Clear category grouping
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation feels overwhelming
Navigation feels overwhelming
Navigation feels overwhelming
circle-exclamation
circle-exclamation
Lack of descriptive content
Lack of descriptive content
Lack of descriptive content
circle-exclamation
circle-exclamation
Missing rates or offers details
Missing rates or offers details
Missing rates or offers details
circle-exclamation
circle-exclamation
No social proof or testimonials
No social proof or testimonials
No social proof or testimonials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptive nav and layout scale well from desktop to mobile
Adaptive nav and layout scale well from desktop to mobile
check
check
Hamburger menu simplifies mobile navigation
Hamburger menu simplifies mobile navigation
xmark
xmark
Too many nested links on smaller screens
Too many nested links on smaller screens
lightbulb
lightbulb
Streamline mobile menu to reduce depth
Streamline mobile menu to reduce depth
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptive nav and layout scale well from desktop to mobile
check
Hamburger menu simplifies mobile navigation
xmark
Too many nested links on smaller screens
lightbulb
Streamline mobile menu to reduce depth
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited application of scarcity or social proof reduces conversion potential
Limited application of scarcity or social proof reduces conversion potential
check
check
Visible Deals link encourages exploration
Visible Deals link encourages exploration
xmark
xmark
Absence of urgency or testimonial social proof
Absence of urgency or testimonial social proof
lightbulb
lightbulb
Add dynamic offers and guest reviews to boost confidence
Add dynamic offers and guest reviews to boost confidence
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited application of scarcity or social proof reduces conversion potential
check
Visible Deals link encourages exploration
xmark
Absence of urgency or testimonial social proof
lightbulb
Add dynamic offers and guest reviews to boost confidence
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design mirrors standard hospitality templates without standout features
Design mirrors standard hospitality templates without standout features
check
check
Brand motif pattern adds distinct flair
Brand motif pattern adds distinct flair
xmark
xmark
Layout offers no unique interaction elements
Layout offers no unique interaction elements
lightbulb
lightbulb
Introduce interactive modules for unique engagement
Introduce interactive modules for unique engagement
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design mirrors standard hospitality templates without standout features
check
Brand motif pattern adds distinct flair
xmark
Layout offers no unique interaction elements
lightbulb
Introduce interactive modules for unique engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flow hampered by lack of content clarity and choice overload
User flow hampered by lack of content clarity and choice overload
check
check
CTA placement catches attention immediately
CTA placement catches attention immediately
xmark
xmark
Menu presents excessive options per level
Menu presents excessive options per level
lightbulb
lightbulb
Prune navigation to essential items to improve focus
Prune navigation to essential items to improve focus
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flow hampered by lack of content clarity and choice overload
check
CTA placement catches attention immediately
xmark
Menu presents excessive options per level
lightbulb
Prune navigation to essential items to improve focus
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labels are concise but lack persuasive detail
Labels are concise but lack persuasive detail
check
check
Navigation labels use clear terminology
Navigation labels use clear terminology
xmark
xmark
Headings lack benefit oriented language
Headings lack benefit oriented language
lightbulb
lightbulb
Infuse user centric value statements into headings
Infuse user centric value statements into headings
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labels are concise but lack persuasive detail
check
Navigation labels use clear terminology
xmark
Headings lack benefit oriented language
lightbulb
Infuse user centric value statements into headings
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout reflects brand style but feels sparse
Clean layout reflects brand style but feels sparse
check
check
Consistent color scheme reinforcing identity
Consistent color scheme reinforcing identity
xmark
xmark
Large whitespace creates emptiness
Large whitespace creates emptiness
lightbulb
lightbulb
Consider adding strategic imagery to enrich layout
Consider adding strategic imagery to enrich layout
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean layout reflects brand style but feels sparse
check
Consistent color scheme reinforcing identity
xmark
Large whitespace creates emptiness
lightbulb
Consider adding strategic imagery to enrich layout
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Room and Rates Info
Add Room and Rates Info
Add Room and Rates Info
Include concise rate cards and room details above fold to help users make quick decisions
Include concise rate cards and room details above fold to help users make quick decisions
Important
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Feature guest testimonials with star ratings and photos prominently on the Meetings page to build trust
Feature guest testimonials with star ratings and photos prominently on the Meetings page to build trust
Suggestion
Easy fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce menu depth by consolidating similar items and prioritizing key sections for a smoother UX
Reduce menu depth by consolidating similar items and prioritizing key sections for a smoother UX
Suggestion
Easy fix
Enhance Mobile Footer Signup
Enhance Mobile Footer Signup
Enhance Mobile Footer Signup
Simplify and shorten the email capture form on mobile to improve submission rates
Simplify and shorten the email capture form on mobile to improve submission rates
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025