Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
Needs work
Conversion Qualification*
#
183
Website Rank
The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.
Needs work
Conversion Qualification*
#
183
Website Rank
Needs work
Conversion Qualification*
The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.
#
183
Website Rank
The Meetings page of The Woodlands Resort features a minimal hero, heavy nav menus, and clear footer, showcasing meeting rooms yet missing detailed info above the fold.
70
70
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
50
50
/100
/100
uX writing
uX writing
65
65
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean, consistent branding
Clean, consistent branding
Clean, consistent branding
circle-check
circle-check
High-quality photography
High-quality photography
High-quality photography
circle-check
circle-check
Prominent Book Now button
Prominent Book Now button
Prominent Book Now button
circle-check
circle-check
Comprehensive footer with sign-up
Comprehensive footer with sign-up
Comprehensive footer with sign-up
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section appears blank
Hero section appears blank
Hero section appears blank
circle-exclamation
circle-exclamation
Overwhelming mega-menu choices
Overwhelming mega-menu choices
Overwhelming mega-menu choices
circle-exclamation
circle-exclamation
Lack of meeting details above fold
Lack of meeting details above fold
Lack of meeting details above fold
circle-exclamation
circle-exclamation
No visible pricing or availability info
No visible pricing or availability info
No visible pricing or availability info
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.
Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.
check
check
Mobile nav collapses neatly with clear icons and CTA.
Mobile nav collapses neatly with clear icons and CTA.
xmark
xmark
Content gaps create large blank spaces on smaller viewports.
Content gaps create large blank spaces on smaller viewports.
lightbulb
lightbulb
Ensure hero media scales or swaps for mobile to avoid empty space.
Ensure hero media scales or swaps for mobile to avoid empty space.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive nav shifts to a hamburger on mobile, but image scaling seems inconsistent in the hero area.
check
Mobile nav collapses neatly with clear icons and CTA.
xmark
Content gaps create large blank spaces on smaller viewports.
lightbulb
Ensure hero media scales or swaps for mobile to avoid empty space.
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.
Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.
check
check
Primary CTA is visible and consistently styled.
Primary CTA is visible and consistently styled.
xmark
xmark
No scarcity messages or testimonials to build urgency.
No scarcity messages or testimonials to build urgency.
lightbulb
lightbulb
Add urgency prompts like limited availability or group discounts.
Add urgency prompts like limited availability or group discounts.
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof; conversion drivers are limited to 'Book Now'.
check
Primary CTA is visible and consistently styled.
xmark
No scarcity messages or testimonials to build urgency.
lightbulb
Add urgency prompts like limited availability or group discounts.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.
The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.
check
check
Branded pattern element in footer adds subtle uniqueness.
Branded pattern element in footer adds subtle uniqueness.
xmark
xmark
Page feels generic, similar to many Hilton resort pages.
Page feels generic, similar to many Hilton resort pages.
lightbulb
lightbulb
Incorporate unique meeting experiences or local stories to stand out.
Incorporate unique meeting experiences or local stories to stand out.
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The page adheres to standard hotel layouts with little unique flair or storytelling for meetings.
check
Branded pattern element in footer adds subtle uniqueness.
xmark
Page feels generic, similar to many Hilton resort pages.
lightbulb
Incorporate unique meeting experiences or local stories to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.
UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.
check
check
Clear footer navigation aids exploration of services.
Clear footer navigation aids exploration of services.
xmark
xmark
Users face too many top-level menu options at once.
Users face too many top-level menu options at once.
lightbulb
lightbulb
Streamline menu items and prioritize key meeting CTAs above fold.
Streamline menu items and prioritize key meeting CTAs above fold.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX suffers from decision overload in navigation and lack of clear content hierarchy above the fold.
check
Clear footer navigation aids exploration of services.
xmark
Users face too many top-level menu options at once.
lightbulb
Streamline menu items and prioritize key meeting CTAs above fold.
Needs work
Needs work
Check insights
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.
Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.
check
check
Buttons use clear action-oriented text like 'Book Now'.
Buttons use clear action-oriented text like 'Book Now'.
xmark
xmark
Section headings lack descriptive subtext or benefit statements.
Section headings lack descriptive subtext or benefit statements.
lightbulb
lightbulb
Add brief contextual copy under headings to guide user intent.
Add brief contextual copy under headings to guide user intent.
Needs work
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labels and CTAs are straightforward, but descriptions for meetings offerings are missing.
check
Buttons use clear action-oriented text like 'Book Now'.
xmark
Section headings lack descriptive subtext or benefit statements.
lightbulb
Add brief contextual copy under headings to guide user intent.
Good
Good
Solid start
Solid start
65
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.
The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.
check
check
Consistent branding aligns with Hilton aesthetics, ensuring trust.
Consistent branding aligns with Hilton aesthetics, ensuring trust.
xmark
xmark
Hero area is dominated by whitespace, reducing visual engagement.
Hero area is dominated by whitespace, reducing visual engagement.
lightbulb
lightbulb
Introduce a compelling hero image or headline to capture interest.
Introduce a compelling hero image or headline to capture interest.
swatchbook
Design & Aesthetics
Good
Solid start
65
/100
The design uses a neutral color palette and clear typography, but the hero lacks visual interest and the layout feels sparse.
check
Consistent branding aligns with Hilton aesthetics, ensuring trust.
xmark
Hero area is dominated by whitespace, reducing visual engagement.
lightbulb
Introduce a compelling hero image or headline to capture interest.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero Image
Add Hero Image
Add Hero Image
Replace blank hero area with engaging meeting room imagery and a headline to capture attention.
Replace blank hero area with engaging meeting room imagery and a headline to capture attention.
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce top-level menu items by grouping less-used links into submenus to lower decision load.
Reduce top-level menu items by grouping less-used links into submenus to lower decision load.
Suggestion
Easy fix
Add Testimonials
Add Testimonials
Add Testimonials
Include client testimonials or partner logos on meetings page to build credibility and trust.
Include client testimonials or partner logos on meetings page to build credibility and trust.
Suggestion
Moderate fix
Leverage Scarcity
Leverage Scarcity
Leverage Scarcity
Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.
Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025