Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

79

Website Rank

A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.

C+

Conversion Qualification*

#

79

Website Rank

C+

Conversion Qualification*

A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.

#

79

Website Rank

A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Beautiful, immersive hero video immediately captures attention.

Beautiful, immersive hero video immediately captures attention.

Beautiful, immersive hero video immediately captures attention.

circle-check

circle-check

Premium photography and whitespace reinforce luxurious branding.

Premium photography and whitespace reinforce luxurious branding.

Premium photography and whitespace reinforce luxurious branding.

circle-check

circle-check

Navigation categories clearly delineate offerings by type.

Navigation categories clearly delineate offerings by type.

Navigation categories clearly delineate offerings by type.

circle-check

circle-check

Consistent typography creates a cohesive visual hierarchy.

Consistent typography creates a cohesive visual hierarchy.

Consistent typography creates a cohesive visual hierarchy.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Too many navigation links can overwhelm first-time visitors.

Too many navigation links can overwhelm first-time visitors.

Too many navigation links can overwhelm first-time visitors.

circle-exclamation

circle-exclamation

Primary call-to-action is not distinct enough above the fold.

Primary call-to-action is not distinct enough above the fold.

Primary call-to-action is not distinct enough above the fold.

circle-exclamation

circle-exclamation

Lack of social proof or testimonials reduces credibility.

Lack of social proof or testimonials reduces credibility.

Lack of social proof or testimonials reduces credibility.

circle-exclamation

circle-exclamation

Cookie banner covers content on mobile, hindering viewability.

Cookie banner covers content on mobile, hindering viewability.

Cookie banner covers content on mobile, hindering viewability.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.

Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.

check

check

Responsive grid reflows adventure cards nicely for tablets and phones

Responsive grid reflows adventure cards nicely for tablets and phones

xmark

xmark

Cookie banner occupies significant screen space on mobile view

Cookie banner occupies significant screen space on mobile view

lightbulb

lightbulb

Optimize or minimize cookie banner on small screens to reduce obstruction

Optimize or minimize cookie banner on small screens to reduce obstruction

Great

Keep it up!

mobile

Responsive Design

80

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.

check

Responsive grid reflows adventure cards nicely for tablets and phones

xmark

Cookie banner occupies significant screen space on mobile view

lightbulb

Optimize or minimize cookie banner on small screens to reduce obstruction

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Includes exclusivity messaging but lacks social proof, urgency or detailed offers.

Includes exclusivity messaging but lacks social proof, urgency or detailed offers.

check

check

Clearly communicates membership exclusivity to target audience

Clearly communicates membership exclusivity to target audience

xmark

xmark

No testimonials, reviews or third-party validations visible

No testimonials, reviews or third-party validations visible

lightbulb

lightbulb

Add member testimonials or ratings to build trust and social proof

Add member testimonials or ratings to build trust and social proof

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Includes exclusivity messaging but lacks social proof, urgency or detailed offers.

check

Clearly communicates membership exclusivity to target audience

xmark

No testimonials, reviews or third-party validations visible

lightbulb

Add member testimonials or ratings to build trust and social proof

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visual storytelling is compelling but structure follows common hero-to-cards pattern.

Visual storytelling is compelling but structure follows common hero-to-cards pattern.

check

check

Innovative use of video in hero section enhances immersion

Innovative use of video in hero section enhances immersion

xmark

xmark

Page structure is predictable and similar to many luxury resorts

Page structure is predictable and similar to many luxury resorts

lightbulb

lightbulb

Consider unique interactive elements to differentiate from competitors

Consider unique interactive elements to differentiate from competitors

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visual storytelling is compelling but structure follows common hero-to-cards pattern.

check

Innovative use of video in hero section enhances immersion

xmark

Page structure is predictable and similar to many luxury resorts

lightbulb

Consider unique interactive elements to differentiate from competitors

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is comprehensive but may overwhelm users with too many options at once.

Navigation is comprehensive but may overwhelm users with too many options at once.

check

check

Clear categorization of activities helps users find interests quickly

Clear categorization of activities helps users find interests quickly

xmark

xmark

Primary call-to-action is buried below the fold with no standout button

Primary call-to-action is buried below the fold with no standout button

lightbulb

lightbulb

Introduce a prominent inquire button above the fold for better clickthrough

Introduce a prominent inquire button above the fold for better clickthrough

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is comprehensive but may overwhelm users with too many options at once.

check

Clear categorization of activities helps users find interests quickly

xmark

Primary call-to-action is buried below the fold with no standout button

lightbulb

Introduce a prominent inquire button above the fold for better clickthrough

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise and aspirational but lacks specific member benefits or urgency.

Copy is concise and aspirational but lacks specific member benefits or urgency.

check

check

Headlines evoke curiosity and highlight exclusivity

Headlines evoke curiosity and highlight exclusivity

xmark

xmark

Generic 'Explore' CTAs lack persuasive context or clear next steps

Generic 'Explore' CTAs lack persuasive context or clear next steps

lightbulb

lightbulb

Customize CTA text to reflect specific actions like 'Book a Tour'

Customize CTA text to reflect specific actions like 'Book a Tour'

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise and aspirational but lacks specific member benefits or urgency.

check

Headlines evoke curiosity and highlight exclusivity

xmark

Generic 'Explore' CTAs lack persuasive context or clear next steps

lightbulb

Customize CTA text to reflect specific actions like 'Book a Tour'

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design leverages large imagery and clean typography, creating a premium feel

The design leverages large imagery and clean typography, creating a premium feel

check

check

High-resolution videos and photos convey exclusivity and luxury

High-resolution videos and photos convey exclusivity and luxury

xmark

xmark

Text overlays sometimes lack sufficient contrast against background

Text overlays sometimes lack sufficient contrast against background

lightbulb

lightbulb

Consider subtle overlays or text shadows to improve readability

Consider subtle overlays or text shadows to improve readability

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

The design leverages large imagery and clean typography, creating a premium feel

check

High-resolution videos and photos convey exclusivity and luxury

xmark

Text overlays sometimes lack sufficient contrast against background

lightbulb

Consider subtle overlays or text shadows to improve readability

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Text Readability

Improve Text Readability

Improve Text Readability

Add subtle dark overlays or text shadows on hero and card images to ensure copy is legible against varied backgrounds.

Add subtle dark overlays or text shadows on hero and card images to ensure copy is legible against varied backgrounds.

Important

Moderate fix

Prominent Inquiry CTA

Prominent Inquiry CTA

Prominent Inquiry CTA

Place a standout 'Inquire Now' button above the fold to guide users toward membership inquiries immediately.

Place a standout 'Inquire Now' button above the fold to guide users toward membership inquiries immediately.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Integrate member testimonials or third-party reviews in a dedicated section to build trust and drive conversions.

Integrate member testimonials or third-party reviews in a dedicated section to build trust and drive conversions.

Suggestion

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Minimize or collapse the cookie consent banner on mobile to prevent it from obscuring primary content and CTAs.

Minimize or collapse the cookie consent banner on mobile to prevent it from obscuring primary content and CTAs.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025