Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
79
Website Rank
A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.
C+
Conversion Qualification*
#
79
Website Rank
C+
Conversion Qualification*
A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.
#
79
Website Rank
A visually stunning homepage showcasing Twin Dolphin Club’s exclusive golf, adventures and real estate offerings with immersive imagery but missing prominent CTAs and social proof.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Beautiful, immersive hero video immediately captures attention.
Beautiful, immersive hero video immediately captures attention.
Beautiful, immersive hero video immediately captures attention.
circle-check
circle-check
Premium photography and whitespace reinforce luxurious branding.
Premium photography and whitespace reinforce luxurious branding.
Premium photography and whitespace reinforce luxurious branding.
circle-check
circle-check
Navigation categories clearly delineate offerings by type.
Navigation categories clearly delineate offerings by type.
Navigation categories clearly delineate offerings by type.
circle-check
circle-check
Consistent typography creates a cohesive visual hierarchy.
Consistent typography creates a cohesive visual hierarchy.
Consistent typography creates a cohesive visual hierarchy.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Too many navigation links can overwhelm first-time visitors.
Too many navigation links can overwhelm first-time visitors.
Too many navigation links can overwhelm first-time visitors.
circle-exclamation
circle-exclamation
Primary call-to-action is not distinct enough above the fold.
Primary call-to-action is not distinct enough above the fold.
Primary call-to-action is not distinct enough above the fold.
circle-exclamation
circle-exclamation
Lack of social proof or testimonials reduces credibility.
Lack of social proof or testimonials reduces credibility.
Lack of social proof or testimonials reduces credibility.
circle-exclamation
circle-exclamation
Cookie banner covers content on mobile, hindering viewability.
Cookie banner covers content on mobile, hindering viewability.
Cookie banner covers content on mobile, hindering viewability.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.
Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.
check
check
Responsive grid reflows adventure cards nicely for tablets and phones
Responsive grid reflows adventure cards nicely for tablets and phones
xmark
xmark
Cookie banner occupies significant screen space on mobile view
Cookie banner occupies significant screen space on mobile view
lightbulb
lightbulb
Optimize or minimize cookie banner on small screens to reduce obstruction
Optimize or minimize cookie banner on small screens to reduce obstruction
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts smoothly to different devices, but some CTA visibility issues on mobile.
check
Responsive grid reflows adventure cards nicely for tablets and phones
xmark
Cookie banner occupies significant screen space on mobile view
lightbulb
Optimize or minimize cookie banner on small screens to reduce obstruction
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Includes exclusivity messaging but lacks social proof, urgency or detailed offers.
Includes exclusivity messaging but lacks social proof, urgency or detailed offers.
check
check
Clearly communicates membership exclusivity to target audience
Clearly communicates membership exclusivity to target audience
xmark
xmark
No testimonials, reviews or third-party validations visible
No testimonials, reviews or third-party validations visible
lightbulb
lightbulb
Add member testimonials or ratings to build trust and social proof
Add member testimonials or ratings to build trust and social proof
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Includes exclusivity messaging but lacks social proof, urgency or detailed offers.
check
Clearly communicates membership exclusivity to target audience
xmark
No testimonials, reviews or third-party validations visible
lightbulb
Add member testimonials or ratings to build trust and social proof
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visual storytelling is compelling but structure follows common hero-to-cards pattern.
Visual storytelling is compelling but structure follows common hero-to-cards pattern.
check
check
Innovative use of video in hero section enhances immersion
Innovative use of video in hero section enhances immersion
xmark
xmark
Page structure is predictable and similar to many luxury resorts
Page structure is predictable and similar to many luxury resorts
lightbulb
lightbulb
Consider unique interactive elements to differentiate from competitors
Consider unique interactive elements to differentiate from competitors
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visual storytelling is compelling but structure follows common hero-to-cards pattern.
check
Innovative use of video in hero section enhances immersion
xmark
Page structure is predictable and similar to many luxury resorts
lightbulb
Consider unique interactive elements to differentiate from competitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is comprehensive but may overwhelm users with too many options at once.
Navigation is comprehensive but may overwhelm users with too many options at once.
check
check
Clear categorization of activities helps users find interests quickly
Clear categorization of activities helps users find interests quickly
xmark
xmark
Primary call-to-action is buried below the fold with no standout button
Primary call-to-action is buried below the fold with no standout button
lightbulb
lightbulb
Introduce a prominent inquire button above the fold for better clickthrough
Introduce a prominent inquire button above the fold for better clickthrough
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is comprehensive but may overwhelm users with too many options at once.
check
Clear categorization of activities helps users find interests quickly
xmark
Primary call-to-action is buried below the fold with no standout button
lightbulb
Introduce a prominent inquire button above the fold for better clickthrough
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and aspirational but lacks specific member benefits or urgency.
Copy is concise and aspirational but lacks specific member benefits or urgency.
check
check
Headlines evoke curiosity and highlight exclusivity
Headlines evoke curiosity and highlight exclusivity
xmark
xmark
Generic 'Explore' CTAs lack persuasive context or clear next steps
Generic 'Explore' CTAs lack persuasive context or clear next steps
lightbulb
lightbulb
Customize CTA text to reflect specific actions like 'Book a Tour'
Customize CTA text to reflect specific actions like 'Book a Tour'
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and aspirational but lacks specific member benefits or urgency.
check
Headlines evoke curiosity and highlight exclusivity
xmark
Generic 'Explore' CTAs lack persuasive context or clear next steps
lightbulb
Customize CTA text to reflect specific actions like 'Book a Tour'
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design leverages large imagery and clean typography, creating a premium feel
The design leverages large imagery and clean typography, creating a premium feel
check
check
High-resolution videos and photos convey exclusivity and luxury
High-resolution videos and photos convey exclusivity and luxury
xmark
xmark
Text overlays sometimes lack sufficient contrast against background
Text overlays sometimes lack sufficient contrast against background
lightbulb
lightbulb
Consider subtle overlays or text shadows to improve readability
Consider subtle overlays or text shadows to improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The design leverages large imagery and clean typography, creating a premium feel
check
High-resolution videos and photos convey exclusivity and luxury
xmark
Text overlays sometimes lack sufficient contrast against background
lightbulb
Consider subtle overlays or text shadows to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Readability
Improve Text Readability
Improve Text Readability
Add subtle dark overlays or text shadows on hero and card images to ensure copy is legible against varied backgrounds.
Add subtle dark overlays or text shadows on hero and card images to ensure copy is legible against varied backgrounds.
Important
Moderate fix
Prominent Inquiry CTA
Prominent Inquiry CTA
Prominent Inquiry CTA
Place a standout 'Inquire Now' button above the fold to guide users toward membership inquiries immediately.
Place a standout 'Inquire Now' button above the fold to guide users toward membership inquiries immediately.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate member testimonials or third-party reviews in a dedicated section to build trust and drive conversions.
Integrate member testimonials or third-party reviews in a dedicated section to build trust and drive conversions.
Suggestion
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Minimize or collapse the cookie consent banner on mobile to prevent it from obscuring primary content and CTAs.
Minimize or collapse the cookie consent banner on mobile to prevent it from obscuring primary content and CTAs.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025