Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
55
Website Rank
Twin Dolphin Club offers private golf and adventure experiences in Los Cabos via a visually immersive layout with sectioned offerings and minimalistic navigation
B
Conversion Qualification*
#
55
Website Rank
B
Conversion Qualification*
Twin Dolphin Club offers private golf and adventure experiences in Los Cabos via a visually immersive layout with sectioned offerings and minimalistic navigation
#
55
Website Rank
Twin Dolphin Club offers private golf and adventure experiences in Los Cabos via a visually immersive layout with sectioned offerings and minimalistic navigation
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High resolution imagery evokes luxury and adventure
High resolution imagery evokes luxury and adventure
High resolution imagery evokes luxury and adventure
circle-check
circle-check
Clear typography and whitespace improves readability
Clear typography and whitespace improves readability
Clear typography and whitespace improves readability
circle-check
circle-check
Well structured sections aid intuitive navigation
Well structured sections aid intuitive navigation
Well structured sections aid intuitive navigation
circle-check
circle-check
Consistent branding maintains a cohesive visual identity
Consistent branding maintains a cohesive visual identity
Consistent branding maintains a cohesive visual identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible rates or booking flow may frustrate users
No visible rates or booking flow may frustrate users
No visible rates or booking flow may frustrate users
circle-exclamation
circle-exclamation
CTA text links are small and risk being overlooked
CTA text links are small and risk being overlooked
CTA text links are small and risk being overlooked
circle-exclamation
circle-exclamation
Lack of member testimonials limits social proof
Lack of member testimonials limits social proof
Lack of member testimonials limits social proof
circle-exclamation
circle-exclamation
Page end focuses on cookies not a conversion action
Page end focuses on cookies not a conversion action
Page end focuses on cookies not a conversion action
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt well but touch targets are sometimes small
Layouts adapt well but touch targets are sometimes small
check
check
Grid items reflow smoothly on mobile
Grid items reflow smoothly on mobile
xmark
xmark
Text links are small on touch devices
Text links are small on touch devices
lightbulb
lightbulb
Increase tap targets for key CTAs
Increase tap targets for key CTAs
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt well but touch targets are sometimes small
check
Grid items reflow smoothly on mobile
xmark
Text links are small on touch devices
lightbulb
Increase tap targets for key CTAs
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Exclusivity is shown but lacks urgency and social proof
Exclusivity is shown but lacks urgency and social proof
check
check
Exclusive member note conveys status
Exclusive member note conveys status
xmark
xmark
No urgency or social proof elements
No urgency or social proof elements
lightbulb
lightbulb
Incorporate timers or reviews to boost conversion
Incorporate timers or reviews to boost conversion
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Exclusivity is shown but lacks urgency and social proof
check
Exclusive member note conveys status
xmark
No urgency or social proof elements
lightbulb
Incorporate timers or reviews to boost conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Beautiful imagery balanced by a conventional layout
Beautiful imagery balanced by a conventional layout
check
check
Striking desert meets ocean visuals
Striking desert meets ocean visuals
xmark
xmark
Layout feels conventional
Layout feels conventional
lightbulb
lightbulb
Introduce unique micro animations
Introduce unique micro animations
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Beautiful imagery balanced by a conventional layout
check
Striking desert meets ocean visuals
xmark
Layout feels conventional
lightbulb
Introduce unique micro animations
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well chunked content but missing booking and rate info
Well chunked content but missing booking and rate info
check
check
Section headers guide exploration
Section headers guide exploration
xmark
xmark
Absence of pricing paths frustrates users
Absence of pricing paths frustrates users
lightbulb
lightbulb
Add direct booking options above fold
Add direct booking options above fold
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well chunked content but missing booking and rate info
check
Section headers guide exploration
xmark
Absence of pricing paths frustrates users
lightbulb
Add direct booking options above fold
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging tone but inconsistent CTA labels reduce clarity
Engaging tone but inconsistent CTA labels reduce clarity
check
check
Engaging brand voice throughout
Engaging brand voice throughout
xmark
xmark
Mixed CTA labels create confusion
Mixed CTA labels create confusion
lightbulb
lightbulb
Standardize CTA text for clarity
Standardize CTA text for clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging tone but inconsistent CTA labels reduce clarity
check
Engaging brand voice throughout
xmark
Mixed CTA labels create confusion
lightbulb
Standardize CTA text for clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium imagery and whitespace create an upscale feel
Premium imagery and whitespace create an upscale feel
check
check
High resolution photography evokes luxury
High resolution photography evokes luxury
xmark
xmark
Minimal color contrast makes CTAs blend in
Minimal color contrast makes CTAs blend in
lightbulb
lightbulb
Enhance button styling for better visual hierarchy
Enhance button styling for better visual hierarchy
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Premium imagery and whitespace create an upscale feel
check
High resolution photography evokes luxury
xmark
Minimal color contrast makes CTAs blend in
lightbulb
Enhance button styling for better visual hierarchy
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Book Now CTA
Add Book Now CTA
Add Book Now CTA
Include a clear visually prominent Book Now button in nav and hero
Include a clear visually prominent Book Now button in nav and hero
Important
Moderate fix
Showcase Member Testimonials
Showcase Member Testimonials
Showcase Member Testimonials
Add a testimonials section with member quotes and star ratings to build trust
Add a testimonials section with member quotes and star ratings to build trust
Important
Moderate fix
Display Pricing Packages
Display Pricing Packages
Display Pricing Packages
Present sample rates and package options to reduce friction and improve clarity
Present sample rates and package options to reduce friction and improve clarity
Suggestion
Easy fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Increase size and color contrast of Explore Discover buttons for better clickability
Increase size and color contrast of Explore Discover buttons for better clickability
RELATED RESOURCES
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UX/UI ANALYSIS
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025