Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

123

Website Rank

Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.

C

Conversion Qualification*

#

123

Website Rank

C

Conversion Qualification*

Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.

#

123

Website Rank

Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Attractive aesthetics, with clear visualization and a minimalist design.

Attractive aesthetics, with clear visualization and a minimalist design.

Attractive aesthetics, with clear visualization and a minimalist design.

circle-check

circle-check

Main navigation is intuitive and has low cognitive load.

Main navigation is intuitive and has low cognitive load.

Main navigation is intuitive and has low cognitive load.

circle-check

circle-check

Content flows from general to specific, making navigation easier.

Content flows from general to specific, making navigation easier.

Content flows from general to specific, making navigation easier.

circle-check

circle-check

Content adapts effectively to small screens.

Content adapts effectively to small screens.

Content adapts effectively to small screens.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Users are not directed towards a primary action (booking).

Users are not directed towards a primary action (booking).

Users are not directed towards a primary action (booking).

circle-exclamation

circle-exclamation

Users have to make multiple clicks to access basic information.

Users have to make multiple clicks to access basic information.

Users have to make multiple clicks to access basic information.

circle-exclamation

circle-exclamation

Lack of quick scanning and comparability between hotels.

Lack of quick scanning and comparability between hotels.

Lack of quick scanning and comparability between hotels.

circle-exclamation

circle-exclamation

In the mobile version, the menu does not display the sections correctly.

In the mobile version, the menu does not display the sections correctly.

In the mobile version, the menu does not display the sections correctly.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to mobile with single-column stacking.

Layout adapts to mobile with single-column stacking.

check

check

Hotel grid scales appropriately across devices.

Hotel grid scales appropriately across devices.

xmark

xmark

The hamburger menu does not display the same sections as the desktop version.

The hamburger menu does not display the same sections as the desktop version.

lightbulb

lightbulb

Ensure that all devices maintain consistency of information.

Ensure that all devices maintain consistency of information.

Good

Solid start

mobile

Responsive Design

75

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to mobile with single-column stacking.

check

Hotel grid scales appropriately across devices.

xmark

The hamburger menu does not display the same sections as the desktop version.

lightbulb

Ensure that all devices maintain consistency of information.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic value propositions present but limited persuasion tactics.

Basic value propositions present but limited persuasion tactics.

check

check

Emphasis on location and modern amenities.

Emphasis on location and modern amenities.

xmark

xmark

Professional language, but not very persuasive.

Professional language, but not very persuasive.

lightbulb

lightbulb

Including testimonials, ratings, promotions, or benefits can increase conversion.

Including testimonials, ratings, promotions, or benefits can increase conversion.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic value propositions present but limited persuasion tactics.

check

Emphasis on location and modern amenities.

xmark

Professional language, but not very persuasive.

lightbulb

Including testimonials, ratings, promotions, or benefits can increase conversion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Follows familiar hotel site patterns with minimal differentiation.

Follows familiar hotel site patterns with minimal differentiation.

check

check

Unique use of regional cityscape as an 'amenity'.

Unique use of regional cityscape as an 'amenity'.

xmark

xmark

Block design is very similar throughout the entire homepage.

Block design is very similar throughout the entire homepage.

lightbulb

lightbulb

Create distinctive visual elements to generate contrast between sections.

Create distinctive visual elements to generate contrast between sections.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Follows familiar hotel site patterns with minimal differentiation.

check

Unique use of regional cityscape as an 'amenity'.

xmark

Block design is very similar throughout the entire homepage.

lightbulb

Create distinctive visual elements to generate contrast between sections.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive sectioning with hero overview hotels amenities.

Intuitive sectioning with hero overview hotels amenities.

check

check

Hero CTA visible above the fold.

Hero CTA visible above the fold.

xmark

xmark

Lack of key information, such as hotel location and amenities.

Lack of key information, such as hotel location and amenities.

lightbulb

lightbulb

Consider adding a booking engine that showcases key hotel details.

Consider adding a booking engine that showcases key hotel details.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive sectioning with hero overview hotels amenities.

check

Hero CTA visible above the fold.

xmark

Lack of key information, such as hotel location and amenities.

lightbulb

Consider adding a booking engine that showcases key hotel details.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

A professional and elegant language that projects a serious and trustworthy identity.

A professional and elegant language that projects a serious and trustworthy identity.

check

check

Clearly communicates who they are and what they offer.

Clearly communicates who they are and what they offer.

xmark

xmark

Narrative lacks persuasion and fails to create a desire to book.

Narrative lacks persuasion and fails to create a desire to book.

lightbulb

lightbulb

Include more relatable and persuasive messages.

Include more relatable and persuasive messages.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

A professional and elegant language that projects a serious and trustworthy identity.

check

Clearly communicates who they are and what they offer.

xmark

Narrative lacks persuasion and fails to create a desire to book.

lightbulb

Include more relatable and persuasive messages.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern,clean visuals with strong photography.

Modern,clean visuals with strong photography.

check

check

Color palette conveys elegance. Good use of typography, spacing, and images.

Color palette conveys elegance. Good use of typography, spacing, and images.

xmark

xmark

Distracting animations, poorly visible buttons, and lack of icons to guide reading.

Distracting animations, poorly visible buttons, and lack of icons to guide reading.

lightbulb

lightbulb

Improve visual elements to ease navigation and boost engagement.

Improve visual elements to ease navigation and boost engagement.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Modern,clean visuals with strong photography.

check

Color palette conveys elegance. Good use of typography, spacing, and images.

xmark

Distracting animations, poorly visible buttons, and lack of icons to guide reading.

lightbulb

Improve visual elements to ease navigation and boost engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Accessible Booking Engine

Accessible Booking Engine

Accessible Booking Engine

Add a date form on the homepage (dates + city + "Check availability" button) to simplify the booking process.

Add a date form on the homepage (dates + city + "Check availability" button) to simplify the booking process.

Important

Easy fix

Amenities and Comparability

Amenities and Comparability

Amenities and Comparability

Summarize information by hotel (location, amenities, highlights) to lessen decision fatigue and reduce abandonment rate.

Summarize information by hotel (location, amenities, highlights) to lessen decision fatigue and reduce abandonment rate.

Suggestion

Moderate fix

Visual and Emotional Storytelling

Visual and Emotional Storytelling

Visual and Emotional Storytelling

Include images, user testimonials and ratings to reduce psychological friction and speed up decision-making.

Include images, user testimonials and ratings to reduce psychological friction and speed up decision-making.

Suggestion

Moderate fix

Optimize Responsive Navigation

Optimize Responsive Navigation

Optimize Responsive Navigation

Implement a hamburger menu and a floating "Book Now" button to reduce the number of taps needed for key actions.

Implement a hamburger menu and a floating "Book Now" button to reduce the number of taps needed for key actions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025