Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
123
Website Rank
Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.
C
Conversion Qualification*
#
123
Website Rank
C
Conversion Qualification*
Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.
#
123
Website Rank
Up Hoteles' site has a solid foundation: good aesthetics, visual clarity and clean design. However, it lacks commercial focus: it does not guide bookings, does not display key hotel information, and does not create urgency or trust.
75
75
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Attractive aesthetics, with clear visualization and a minimalist design.
Attractive aesthetics, with clear visualization and a minimalist design.
Attractive aesthetics, with clear visualization and a minimalist design.
circle-check
circle-check
Main navigation is intuitive and has low cognitive load.
Main navigation is intuitive and has low cognitive load.
Main navigation is intuitive and has low cognitive load.
circle-check
circle-check
Content flows from general to specific, making navigation easier.
Content flows from general to specific, making navigation easier.
Content flows from general to specific, making navigation easier.
circle-check
circle-check
Content adapts effectively to small screens.
Content adapts effectively to small screens.
Content adapts effectively to small screens.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Users are not directed towards a primary action (booking).
Users are not directed towards a primary action (booking).
Users are not directed towards a primary action (booking).
circle-exclamation
circle-exclamation
Users have to make multiple clicks to access basic information.
Users have to make multiple clicks to access basic information.
Users have to make multiple clicks to access basic information.
circle-exclamation
circle-exclamation
Lack of quick scanning and comparability between hotels.
Lack of quick scanning and comparability between hotels.
Lack of quick scanning and comparability between hotels.
circle-exclamation
circle-exclamation
In the mobile version, the menu does not display the sections correctly.
In the mobile version, the menu does not display the sections correctly.
In the mobile version, the menu does not display the sections correctly.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile with single-column stacking.
Layout adapts to mobile with single-column stacking.
check
check
Hotel grid scales appropriately across devices.
Hotel grid scales appropriately across devices.
xmark
xmark
The hamburger menu does not display the same sections as the desktop version.
The hamburger menu does not display the same sections as the desktop version.
lightbulb
lightbulb
Ensure that all devices maintain consistency of information.
Ensure that all devices maintain consistency of information.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile with single-column stacking.
check
Hotel grid scales appropriately across devices.
xmark
The hamburger menu does not display the same sections as the desktop version.
lightbulb
Ensure that all devices maintain consistency of information.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic value propositions present but limited persuasion tactics.
Basic value propositions present but limited persuasion tactics.
check
check
Emphasis on location and modern amenities.
Emphasis on location and modern amenities.
xmark
xmark
Professional language, but not very persuasive.
Professional language, but not very persuasive.
lightbulb
lightbulb
Including testimonials, ratings, promotions, or benefits can increase conversion.
Including testimonials, ratings, promotions, or benefits can increase conversion.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic value propositions present but limited persuasion tactics.
check
Emphasis on location and modern amenities.
xmark
Professional language, but not very persuasive.
lightbulb
Including testimonials, ratings, promotions, or benefits can increase conversion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows familiar hotel site patterns with minimal differentiation.
Follows familiar hotel site patterns with minimal differentiation.
check
check
Unique use of regional cityscape as an 'amenity'.
Unique use of regional cityscape as an 'amenity'.
xmark
xmark
Block design is very similar throughout the entire homepage.
Block design is very similar throughout the entire homepage.
lightbulb
lightbulb
Create distinctive visual elements to generate contrast between sections.
Create distinctive visual elements to generate contrast between sections.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows familiar hotel site patterns with minimal differentiation.
check
Unique use of regional cityscape as an 'amenity'.
xmark
Block design is very similar throughout the entire homepage.
lightbulb
Create distinctive visual elements to generate contrast between sections.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive sectioning with hero overview hotels amenities.
Intuitive sectioning with hero overview hotels amenities.
check
check
Hero CTA visible above the fold.
Hero CTA visible above the fold.
xmark
xmark
Lack of key information, such as hotel location and amenities.
Lack of key information, such as hotel location and amenities.
lightbulb
lightbulb
Consider adding a booking engine that showcases key hotel details.
Consider adding a booking engine that showcases key hotel details.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive sectioning with hero overview hotels amenities.
check
Hero CTA visible above the fold.
xmark
Lack of key information, such as hotel location and amenities.
lightbulb
Consider adding a booking engine that showcases key hotel details.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
A professional and elegant language that projects a serious and trustworthy identity.
A professional and elegant language that projects a serious and trustworthy identity.
check
check
Clearly communicates who they are and what they offer.
Clearly communicates who they are and what they offer.
xmark
xmark
Narrative lacks persuasion and fails to create a desire to book.
Narrative lacks persuasion and fails to create a desire to book.
lightbulb
lightbulb
Include more relatable and persuasive messages.
Include more relatable and persuasive messages.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
A professional and elegant language that projects a serious and trustworthy identity.
check
Clearly communicates who they are and what they offer.
xmark
Narrative lacks persuasion and fails to create a desire to book.
lightbulb
Include more relatable and persuasive messages.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern,clean visuals with strong photography.
Modern,clean visuals with strong photography.
check
check
Color palette conveys elegance. Good use of typography, spacing, and images.
Color palette conveys elegance. Good use of typography, spacing, and images.
xmark
xmark
Distracting animations, poorly visible buttons, and lack of icons to guide reading.
Distracting animations, poorly visible buttons, and lack of icons to guide reading.
lightbulb
lightbulb
Improve visual elements to ease navigation and boost engagement.
Improve visual elements to ease navigation and boost engagement.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern,clean visuals with strong photography.
check
Color palette conveys elegance. Good use of typography, spacing, and images.
xmark
Distracting animations, poorly visible buttons, and lack of icons to guide reading.
lightbulb
Improve visual elements to ease navigation and boost engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Accessible Booking Engine
Accessible Booking Engine
Accessible Booking Engine
Add a date form on the homepage (dates + city + "Check availability" button) to simplify the booking process.
Add a date form on the homepage (dates + city + "Check availability" button) to simplify the booking process.
Important
Easy fix
Amenities and Comparability
Amenities and Comparability
Amenities and Comparability
Summarize information by hotel (location, amenities, highlights) to lessen decision fatigue and reduce abandonment rate.
Summarize information by hotel (location, amenities, highlights) to lessen decision fatigue and reduce abandonment rate.
Suggestion
Moderate fix
Visual and Emotional Storytelling
Visual and Emotional Storytelling
Visual and Emotional Storytelling
Include images, user testimonials and ratings to reduce psychological friction and speed up decision-making.
Include images, user testimonials and ratings to reduce psychological friction and speed up decision-making.
Suggestion
Moderate fix
Optimize Responsive Navigation
Optimize Responsive Navigation
Optimize Responsive Navigation
Implement a hamburger menu and a floating "Book Now" button to reduce the number of taps needed for key actions.
Implement a hamburger menu and a floating "Book Now" button to reduce the number of taps needed for key actions.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025