Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
123
Website Rank
Up Hoteles offers midscale, modern lodging in strategic Buenos Aires locations. The site highlights hotel properties in a grid, amenities through icon tiles, and features a hero slider. CTA to reserve is present but key details like pricing and policies are missing.
C
Conversion Qualification*
#
123
Website Rank
C
Conversion Qualification*
Up Hoteles offers midscale, modern lodging in strategic Buenos Aires locations. The site highlights hotel properties in a grid, amenities through icon tiles, and features a hero slider. CTA to reserve is present but key details like pricing and policies are missing.
#
123
Website Rank
Up Hoteles offers midscale, modern lodging in strategic Buenos Aires locations. The site highlights hotel properties in a grid, amenities through icon tiles, and features a hero slider. CTA to reserve is present but key details like pricing and policies are missing.
75
75
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality photography enhances appeal.
High-quality photography enhances appeal.
High-quality photography enhances appeal.
circle-check
circle-check
Clean modern layout and typography.
Clean modern layout and typography.
Clean modern layout and typography.
circle-check
circle-check
Amenity icons are clear and informative.
Amenity icons are clear and informative.
Amenity icons are clear and informative.
circle-check
circle-check
Grid of hotels allows easy browsing.
Grid of hotels allows easy browsing.
Grid of hotels allows easy browsing.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No pricing displayed on room cards.
No pricing displayed on room cards.
No pricing displayed on room cards.
circle-exclamation
circle-exclamation
Copy includes a truncated sentence in description.
Copy includes a truncated sentence in description.
Copy includes a truncated sentence in description.
circle-exclamation
circle-exclamation
Lack of social proof like reviews or ratings.
Lack of social proof like reviews or ratings.
Lack of social proof like reviews or ratings.
circle-exclamation
circle-exclamation
No clear book CTA in navigation menu.
No clear book CTA in navigation menu.
No clear book CTA in navigation menu.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile with single-column stacking.
Layout adapts to mobile with single-column stacking.
check
check
Hotel grid scales appropriately across devices.
Hotel grid scales appropriately across devices.
xmark
xmark
Mobile nav appears collapsed with limited visibility.
Mobile nav appears collapsed with limited visibility.
lightbulb
lightbulb
Add clear hamburger menu indicator and ensure nav clarity.
Add clear hamburger menu indicator and ensure nav clarity.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile with single-column stacking.
check
Hotel grid scales appropriately across devices.
xmark
Mobile nav appears collapsed with limited visibility.
lightbulb
Add clear hamburger menu indicator and ensure nav clarity.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic value propositions present but limited persuasion tactics.
Basic value propositions present but limited persuasion tactics.
check
check
Emphasis on location and modern amenities.
Emphasis on location and modern amenities.
xmark
xmark
No scarcity elements or special offers visible.
No scarcity elements or special offers visible.
lightbulb
lightbulb
Incorporate urgency cues like limited availability or special rates.
Incorporate urgency cues like limited availability or special rates.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic value propositions present but limited persuasion tactics.
check
Emphasis on location and modern amenities.
xmark
No scarcity elements or special offers visible.
lightbulb
Incorporate urgency cues like limited availability or special rates.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows familiar hotel site patterns with minimal differentiation.
Follows familiar hotel site patterns with minimal differentiation.
check
check
Unique use of regional cityscape as an 'amenity'.
Unique use of regional cityscape as an 'amenity'.
xmark
xmark
Layout lacks standout creative elements.
Layout lacks standout creative elements.
lightbulb
lightbulb
Introduce distinctive visual motifs to enhance brand identity.
Introduce distinctive visual motifs to enhance brand identity.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows familiar hotel site patterns with minimal differentiation.
check
Unique use of regional cityscape as an 'amenity'.
xmark
Layout lacks standout creative elements.
lightbulb
Introduce distinctive visual motifs to enhance brand identity.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive sectioning with hero overview hotels amenities.
Intuitive sectioning with hero overview hotels amenities.
check
check
Hero CTA visible above the fold.
Hero CTA visible above the fold.
xmark
xmark
Inconsistent CTA labels create confusion.
Inconsistent CTA labels create confusion.
lightbulb
lightbulb
Standardize CTA wording for clarity and consistency.
Standardize CTA wording for clarity and consistency.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive sectioning with hero overview hotels amenities.
check
Hero CTA visible above the fold.
xmark
Inconsistent CTA labels create confusion.
lightbulb
Standardize CTA wording for clarity and consistency.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear Spanish headings but some missing copy.
Clear Spanish headings but some missing copy.
check
check
Headings communicate amenities and features succinctly.
Headings communicate amenities and features succinctly.
xmark
xmark
Main description text is cut off mid-sentence.
Main description text is cut off mid-sentence.
lightbulb
lightbulb
Review and complete all body copy to maintain professionalism.
Review and complete all body copy to maintain professionalism.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear Spanish headings but some missing copy.
check
Headings communicate amenities and features succinctly.
xmark
Main description text is cut off mid-sentence.
lightbulb
Review and complete all body copy to maintain professionalism.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern,clean visuals with strong photography.
Modern,clean visuals with strong photography.
check
check
Cohesive color palette and legible typography.
Cohesive color palette and legible typography.
xmark
xmark
Some overlay text contrasts poorly on dark images.
Some overlay text contrasts poorly on dark images.
lightbulb
lightbulb
Improve text contrast to enhance readability over images.
Improve text contrast to enhance readability over images.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern,clean visuals with strong photography.
check
Cohesive color palette and legible typography.
xmark
Some overlay text contrasts poorly on dark images.
lightbulb
Improve text contrast to enhance readability over images.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Ensure overlay text on hero and cards has sufficient contrast ratio to improve readability and accessibility.
Ensure overlay text on hero and cards has sufficient contrast ratio to improve readability and accessibility.
Important
Easy fix
Standardize CTA Copy
Standardize CTA Copy
Standardize CTA Copy
Unify call to action labels across site (e.g. 'Reservá ahora') to avoid user confusion and strengthen conversion focus.
Unify call to action labels across site (e.g. 'Reservá ahora') to avoid user confusion and strengthen conversion focus.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest reviews or ratings prominently on hotel cards or property pages to build trust and reduce purchase hesitation.
Integrate guest reviews or ratings prominently on hotel cards or property pages to build trust and reduce purchase hesitation.
Suggestion
Moderate fix
Display Pricing & Policies
Display Pricing & Policies
Display Pricing & Policies
Show clear pricing information and link to cancellation policies to increase transparency and decision confidence.
Show clear pricing information and link to cancellation policies to increase transparency and decision confidence.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025