Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
160
Website Rank
Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.
D+
Conversion Qualification*
#
160
Website Rank
D+
Conversion Qualification*
Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.
#
160
Website Rank
Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
A well-defined main CTA, strategically placed for easy access.
A well-defined main CTA, strategically placed for easy access.
A well-defined main CTA, strategically placed for easy access.
circle-check
circle-check
Values communicate strength, experience, and accessibility.
Values communicate strength, experience, and accessibility.
Values communicate strength, experience, and accessibility.
circle-check
circle-check
Clear differentiation between hotels in Buenos Aires and Miami.
Clear differentiation between hotels in Buenos Aires and Miami.
Clear differentiation between hotels in Buenos Aires and Miami.
circle-check
circle-check
Minimalist design, sophisticated colors, and appropriate typography.
Minimalist design, sophisticated colors, and appropriate typography.
Minimalist design, sophisticated colors, and appropriate typography.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No interactive booking engine offering filters, such as dates and number of guests.
No interactive booking engine offering filters, such as dates and number of guests.
No interactive booking engine offering filters, such as dates and number of guests.
circle-exclamation
circle-exclamation
Lack of social proof elements, urgency cues, offers, and persuasive content.
Lack of social proof elements, urgency cues, offers, and persuasive content.
Lack of social proof elements, urgency cues, offers, and persuasive content.
circle-exclamation
circle-exclamation
Navigation does not clearly highlight the main action of booking and exploring hotels.
Navigation does not clearly highlight the main action of booking and exploring hotels.
Navigation does not clearly highlight the main action of booking and exploring hotels.
circle-exclamation
circle-exclamation
There is no visually appealing and distinctive structure.
There is no visually appealing and distinctive structure.
There is no visually appealing and distinctive structure.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
The website correctly displays across various -not all- devices.
The website correctly displays across various -not all- devices.
check
check
Content cards are efficiently organized on narrow screens, ensuring readability.
Content cards are efficiently organized on narrow screens, ensuring readability.
xmark
xmark
Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.
Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.
lightbulb
lightbulb
Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.
Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
The website correctly displays across various -not all- devices.
check
Content cards are efficiently organized on narrow screens, ensuring readability.
xmark
Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.
lightbulb
Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity, social proof, or promotional offers.
Lacks scarcity, social proof, or promotional offers.
check
check
Book CTA is clear and placed prominently, guiding users to conversion
Book CTA is clear and placed prominently, guiding users to conversion
xmark
xmark
No testimonials, reviews, or urgency cues, diminishing persuasion power
No testimonials, reviews, or urgency cues, diminishing persuasion power
lightbulb
lightbulb
Add limited-time deals or customer testimonials to build trust and urgency
Add limited-time deals or customer testimonials to build trust and urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity, social proof, or promotional offers.
check
Book CTA is clear and placed prominently, guiding users to conversion
xmark
No testimonials, reviews, or urgency cues, diminishing persuasion power
lightbulb
Add limited-time deals or customer testimonials to build trust and urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
check
check
Clean section breaks and consistent layouts provide a familiar user journey
Clean section breaks and consistent layouts provide a familiar user journey
xmark
xmark
Absence of unique visual motifs or storytelling elements lowers brand memorability
Absence of unique visual motifs or storytelling elements lowers brand memorability
lightbulb
lightbulb
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
check
Clean section breaks and consistent layouts provide a familiar user journey
xmark
Absence of unique visual motifs or storytelling elements lowers brand memorability
lightbulb
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
check
check
Prominent Book button reduces friction to booking initiation
Prominent Book button reduces friction to booking initiation
xmark
xmark
Visitors must click through to find rates and availability, adding steps to the booking process
Visitors must click through to find rates and availability, adding steps to the booking process
lightbulb
lightbulb
Add preview pricing or availability snippets below CTAs to improve decision speed
Add preview pricing or availability snippets below CTAs to improve decision speed
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
check
Prominent Book button reduces friction to booking initiation
xmark
Visitors must click through to find rates and availability, adding steps to the booking process
lightbulb
Add preview pricing or availability snippets below CTAs to improve decision speed
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
check
check
Hero headline is benefit-driven and immediately communicates core advantage
Hero headline is benefit-driven and immediately communicates core advantage
xmark
xmark
The 'Our Values' copy is verbose and generic, potentially losing reader interest
The 'Our Values' copy is verbose and generic, potentially losing reader interest
lightbulb
lightbulb
Shorten value statements and use bullet points or icons to boost scannability
Shorten value statements and use bullet points or icons to boost scannability
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
check
Hero headline is benefit-driven and immediately communicates core advantage
xmark
The 'Our Values' copy is verbose and generic, potentially losing reader interest
lightbulb
Shorten value statements and use bullet points or icons to boost scannability
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Overall clean look, but dense text and uniform typography reduce visual interest
Overall clean look, but dense text and uniform typography reduce visual interest
check
check
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
xmark
xmark
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
lightbulb
lightbulb
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Overall clean look, but dense text and uniform typography reduce visual interest
check
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
xmark
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
lightbulb
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Testimonials
Integrate Testimonials
Integrate Testimonials
Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.
Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.
Important
Easy fix
Optimize the Value Proposition
Optimize the Value Proposition
Optimize the Value Proposition
Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.
Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.
Important
Moderate fix
Focus on Booking
Focus on Booking
Focus on Booking
Add a search widget, displaying rates and availability, to encourage customers to book.
Add a search widget, displaying rates and availability, to encourage customers to book.
Suggestion
Easy fix
Optimize the Experience
Optimize the Experience
Optimize the Experience
Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.
Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025