Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
160
Website Rank
UP Hotels landing page features a striking hero image, benefit-oriented headline and clear CTAs. Content flows through experience overview, location cards, and values, concluding with contact form and social links. Lacks pricing and social proof.
D+
Conversion Qualification*
#
160
Website Rank
D+
Conversion Qualification*
UP Hotels landing page features a striking hero image, benefit-oriented headline and clear CTAs. Content flows through experience overview, location cards, and values, concluding with contact form and social links. Lacks pricing and social proof.
#
160
Website Rank
UP Hotels landing page features a striking hero image, benefit-oriented headline and clear CTAs. Content flows through experience overview, location cards, and values, concluding with contact form and social links. Lacks pricing and social proof.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image creates strong visual impact
Hero image creates strong visual impact
Hero image creates strong visual impact
circle-check
circle-check
Clear primary CTA above the fold
Clear primary CTA above the fold
Clear primary CTA above the fold
circle-check
circle-check
Values section highlights company ethos
Values section highlights company ethos
Values section highlights company ethos
circle-check
circle-check
Clean layout with ample white space
Clean layout with ample white space
Clean layout with ample white space
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation links are visually similar
Navigation links are visually similar
Navigation links are visually similar
circle-exclamation
circle-exclamation
Values text blocks are dense and lack imagery
Values text blocks are dense and lack imagery
Values text blocks are dense and lack imagery
circle-exclamation
circle-exclamation
Inconsistent CTA labeling can confuse users
Inconsistent CTA labeling can confuse users
Inconsistent CTA labeling can confuse users
circle-exclamation
circle-exclamation
No pricing or availability shown upfront
No pricing or availability shown upfront
No pricing or availability shown upfront
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout stacks content neatly on smaller viewports, but navigation may be hard to use on mobile
Responsive layout stacks content neatly on smaller viewports, but navigation may be hard to use on mobile
check
check
Content cards stack vertically on narrow screens, maintaining readability and visual balance
Content cards stack vertically on narrow screens, maintaining readability and visual balance
xmark
xmark
Main navigation remains text-heavy, lacking a clear mobile menu toggle for smaller devices
Main navigation remains text-heavy, lacking a clear mobile menu toggle for smaller devices
lightbulb
lightbulb
Implement a hamburger menu and responsive CTA placement to enhance mobile navigation usability
Implement a hamburger menu and responsive CTA placement to enhance mobile navigation usability
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout stacks content neatly on smaller viewports, but navigation may be hard to use on mobile
check
Content cards stack vertically on narrow screens, maintaining readability and visual balance
xmark
Main navigation remains text-heavy, lacking a clear mobile menu toggle for smaller devices
lightbulb
Implement a hamburger menu and responsive CTA placement to enhance mobile navigation usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic CTA-driven sales path present but lacking in scarcity, social proof, or promotional offers
Basic CTA-driven sales path present but lacking in scarcity, social proof, or promotional offers
check
check
Book CTA is clear and placed prominently, guiding users to conversion
Book CTA is clear and placed prominently, guiding users to conversion
xmark
xmark
No testimonials, reviews, or urgency cues diminish persuasion power
No testimonials, reviews, or urgency cues diminish persuasion power
lightbulb
lightbulb
Add limited-time deals or customer testimonials to build trust and urgency
Add limited-time deals or customer testimonials to build trust and urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic CTA-driven sales path present but lacking in scarcity, social proof, or promotional offers
check
Book CTA is clear and placed prominently, guiding users to conversion
xmark
No testimonials, reviews, or urgency cues diminish persuasion power
lightbulb
Add limited-time deals or customer testimonials to build trust and urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
check
check
Clean section breaks and consistent layouts provide a familiar user journey
Clean section breaks and consistent layouts provide a familiar user journey
xmark
xmark
Absence of unique visual motifs or storytelling elements lowers brand memorability
Absence of unique visual motifs or storytelling elements lowers brand memorability
lightbulb
lightbulb
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel website pattern offers familiarity but lacks distinguishing creative elements
check
Clean section breaks and consistent layouts provide a familiar user journey
xmark
Absence of unique visual motifs or storytelling elements lowers brand memorability
lightbulb
Incorporate custom illustrations or storytelling visuals to strengthen brand identity
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
check
check
Prominent reserve button reduces friction to booking initiation
Prominent reserve button reduces friction to booking initiation
xmark
xmark
Visitors must click through to find rates and availability, adding steps to the booking process
Visitors must click through to find rates and availability, adding steps to the booking process
lightbulb
lightbulb
Add preview pricing or availability snippets below CTAs to improve decision speed
Add preview pricing or availability snippets below CTAs to improve decision speed
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making
check
Prominent reserve button reduces friction to booking initiation
xmark
Visitors must click through to find rates and availability, adding steps to the booking process
lightbulb
Add preview pricing or availability snippets below CTAs to improve decision speed
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
check
check
Hero headline is benefit-driven and immediately communicates core advantage
Hero headline is benefit-driven and immediately communicates core advantage
xmark
xmark
The 'Our Values' copy is verbose and generic, potentially losing reader interest
The 'Our Values' copy is verbose and generic, potentially losing reader interest
lightbulb
lightbulb
Shorten value statements and use bullet points or icons to boost scannability
Shorten value statements and use bullet points or icons to boost scannability
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement
check
Hero headline is benefit-driven and immediately communicates core advantage
xmark
The 'Our Values' copy is verbose and generic, potentially losing reader interest
lightbulb
Shorten value statements and use bullet points or icons to boost scannability
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-quality images and white space support a clean look but dense text and uniform typography reduce visual interest
High-quality images and white space support a clean look but dense text and uniform typography reduce visual interest
check
check
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
xmark
xmark
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
lightbulb
lightbulb
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
High-quality images and white space support a clean look but dense text and uniform typography reduce visual interest
check
High-resolution imagery creates an inviting atmosphere and showcases locations effectively
xmark
Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness
lightbulb
Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Testimonials
Integrate Testimonials
Integrate Testimonials
Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.
Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.
Important
Easy fix
Implement Hamburger Menu
Implement Hamburger Menu
Implement Hamburger Menu
Replace text-heavy nav with a collapsible hamburger menu and reorganize links for easier mobile access.
Replace text-heavy nav with a collapsible hamburger menu and reorganize links for easier mobile access.
Important
Moderate fix
Show Preliminary Rates
Show Preliminary Rates
Show Preliminary Rates
Include sample nightly rates or starting prices near CTAs to reduce friction and inform user before click.
Include sample nightly rates or starting prices near CTAs to reduce friction and inform user before click.
Suggestion
Easy fix
Simplify Value Statements
Simplify Value Statements
Simplify Value Statements
Condense 'Our Values' text into bullet points and accompany with icons to improve scannability.
Condense 'Our Values' text into bullet points and accompany with icons to improve scannability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025