Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

160

Website Rank

Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.

D+

Conversion Qualification*

#

160

Website Rank

D+

Conversion Qualification*

Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.

#

160

Website Rank

Up Hoteles' homepage conveys a professional and polished image, with good visual design, organization, and structure clarity. However, it lacks a booking engine, key information about each hotel, and it does not guide the user towards booking.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

A well-defined main CTA, strategically placed for easy access.

A well-defined main CTA, strategically placed for easy access.

A well-defined main CTA, strategically placed for easy access.

circle-check

circle-check

Values communicate strength, experience, and accessibility.

Values communicate strength, experience, and accessibility.

Values communicate strength, experience, and accessibility.

circle-check

circle-check

Clear differentiation between hotels in Buenos Aires and Miami.

Clear differentiation between hotels in Buenos Aires and Miami.

Clear differentiation between hotels in Buenos Aires and Miami.

circle-check

circle-check

Minimalist design, sophisticated colors, and appropriate typography.

Minimalist design, sophisticated colors, and appropriate typography.

Minimalist design, sophisticated colors, and appropriate typography.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No interactive booking engine offering filters, such as dates and number of guests.

No interactive booking engine offering filters, such as dates and number of guests.

No interactive booking engine offering filters, such as dates and number of guests.

circle-exclamation

circle-exclamation

Lack of social proof elements, urgency cues, offers, and persuasive content.

Lack of social proof elements, urgency cues, offers, and persuasive content.

Lack of social proof elements, urgency cues, offers, and persuasive content.

circle-exclamation

circle-exclamation

Navigation does not clearly highlight the main action of booking and exploring hotels.

Navigation does not clearly highlight the main action of booking and exploring hotels.

Navigation does not clearly highlight the main action of booking and exploring hotels.

circle-exclamation

circle-exclamation

There is no visually appealing and distinctive structure.

There is no visually appealing and distinctive structure.

There is no visually appealing and distinctive structure.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

The website correctly displays across various -not all- devices.

The website correctly displays across various -not all- devices.

check

check

Content cards are efficiently organized on narrow screens, ensuring readability.

Content cards are efficiently organized on narrow screens, ensuring readability.

xmark

xmark

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

lightbulb

lightbulb

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Good

Solid start

mobile

Responsive Design

70

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

The website correctly displays across various -not all- devices.

check

Content cards are efficiently organized on narrow screens, ensuring readability.

xmark

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

lightbulb

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Lacks scarcity, social proof, or promotional offers.

Lacks scarcity, social proof, or promotional offers.

check

check

Book CTA is clear and placed prominently, guiding users to conversion

Book CTA is clear and placed prominently, guiding users to conversion

xmark

xmark

No testimonials, reviews, or urgency cues, diminishing persuasion power

No testimonials, reviews, or urgency cues, diminishing persuasion power

lightbulb

lightbulb

Add limited-time deals or customer testimonials to build trust and urgency

Add limited-time deals or customer testimonials to build trust and urgency

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Lacks scarcity, social proof, or promotional offers.

check

Book CTA is clear and placed prominently, guiding users to conversion

xmark

No testimonials, reviews, or urgency cues, diminishing persuasion power

lightbulb

Add limited-time deals or customer testimonials to build trust and urgency

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hotel website pattern offers familiarity but lacks distinguishing creative elements

Standard hotel website pattern offers familiarity but lacks distinguishing creative elements

check

check

Clean section breaks and consistent layouts provide a familiar user journey

Clean section breaks and consistent layouts provide a familiar user journey

xmark

xmark

Absence of unique visual motifs or storytelling elements lowers brand memorability

Absence of unique visual motifs or storytelling elements lowers brand memorability

lightbulb

lightbulb

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hotel website pattern offers familiarity but lacks distinguishing creative elements

check

Clean section breaks and consistent layouts provide a familiar user journey

xmark

Absence of unique visual motifs or storytelling elements lowers brand memorability

lightbulb

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making

Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making

check

check

Prominent Book button reduces friction to booking initiation

Prominent Book button reduces friction to booking initiation

xmark

xmark

Visitors must click through to find rates and availability, adding steps to the booking process

Visitors must click through to find rates and availability, adding steps to the booking process

lightbulb

lightbulb

Add preview pricing or availability snippets below CTAs to improve decision speed

Add preview pricing or availability snippets below CTAs to improve decision speed

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Straightforward CTAs and simple page structure ease navigation, but lack of contextual info hinders decision-making

check

Prominent Book button reduces friction to booking initiation

xmark

Visitors must click through to find rates and availability, adding steps to the booking process

lightbulb

Add preview pricing or availability snippets below CTAs to improve decision speed

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement

Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement

check

check

Hero headline is benefit-driven and immediately communicates core advantage

Hero headline is benefit-driven and immediately communicates core advantage

xmark

xmark

The 'Our Values' copy is verbose and generic, potentially losing reader interest

The 'Our Values' copy is verbose and generic, potentially losing reader interest

lightbulb

lightbulb

Shorten value statements and use bullet points or icons to boost scannability

Shorten value statements and use bullet points or icons to boost scannability

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headline and CTAs are clear, but mid-page copy is lengthy and corporate, reducing engagement

check

Hero headline is benefit-driven and immediately communicates core advantage

xmark

The 'Our Values' copy is verbose and generic, potentially losing reader interest

lightbulb

Shorten value statements and use bullet points or icons to boost scannability

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Overall clean look, but dense text and uniform typography reduce visual interest

Overall clean look, but dense text and uniform typography reduce visual interest

check

check

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

xmark

xmark

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

lightbulb

lightbulb

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Overall clean look, but dense text and uniform typography reduce visual interest

check

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

xmark

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

lightbulb

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Integrate Testimonials

Integrate Testimonials

Integrate Testimonials

Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.

Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.

Important

Easy fix

Optimize the Value Proposition

Optimize the Value Proposition

Optimize the Value Proposition

Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.

Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.

Important

Moderate fix

Focus on Booking

Focus on Booking

Focus on Booking

Add a search widget, displaying rates and availability, to encourage customers to book.

Add a search widget, displaying rates and availability, to encourage customers to book.

Suggestion

Easy fix

Optimize the Experience

Optimize the Experience

Optimize the Experience

Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.

Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025