( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

UP Hoteles

UP Hoteles

UP Hoteles

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

UP Hoteles

UP Hoteles

UP Hoteles

Scroll to see full report

Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

70

70

70

/100

/100

/100

check

check

What you nailed

Content cards are efficiently organized on narrow screens, ensuring readability.

Content cards are efficiently organized on narrow screens, ensuring readability.

Content cards are efficiently organized on narrow screens, ensuring readability.

xmark

xmark

What you can improve

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

Visual hierarchies are not optimized for mobile, resulting in the removal of important elements, such as the menu.

lightbulb

lightbulb

Quick insight

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Consider adding a hamburger menu in the mobile version to facilitate the users' navigation.

Needs work

Check insights

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

50

50

50

/100

/100

/100

check

check

What you nailed

Book CTA is clear and placed prominently, guiding users to conversion

Book CTA is clear and placed prominently, guiding users to conversion

Book CTA is clear and placed prominently, guiding users to conversion

xmark

xmark

What you can improve

No testimonials, reviews, or urgency cues, diminishing persuasion power

No testimonials, reviews, or urgency cues, diminishing persuasion power

No testimonials, reviews, or urgency cues, diminishing persuasion power

lightbulb

lightbulb

Quick insight

Add limited-time deals or customer testimonials to build trust and urgency

Add limited-time deals or customer testimonials to build trust and urgency

Add limited-time deals or customer testimonials to build trust and urgency

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

70

70

70

/100

/100

/100

check

check

What you nailed

Prominent Book button reduces friction to booking initiation

Prominent Book button reduces friction to booking initiation

Prominent Book button reduces friction to booking initiation

xmark

xmark

What you can improve

Visitors must click through to find rates and availability, adding steps to the booking process

Visitors must click through to find rates and availability, adding steps to the booking process

Visitors must click through to find rates and availability, adding steps to the booking process

lightbulb

lightbulb

Quick insight

Add preview pricing or availability snippets below CTAs to improve decision speed

Add preview pricing or availability snippets below CTAs to improve decision speed

Add preview pricing or availability snippets below CTAs to improve decision speed

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

65

65

65

/100

/100

/100

check

check

What you nailed

Hero headline is benefit-driven and immediately communicates core advantage

Hero headline is benefit-driven and immediately communicates core advantage

Hero headline is benefit-driven and immediately communicates core advantage

xmark

xmark

What you can improve

The 'Our Values' copy is verbose and generic, potentially losing reader interest

The 'Our Values' copy is verbose and generic, potentially losing reader interest

The 'Our Values' copy is verbose and generic, potentially losing reader interest

lightbulb

lightbulb

Quick insight

Shorten value statements and use bullet points or icons to boost scannability

Shorten value statements and use bullet points or icons to boost scannability

Shorten value statements and use bullet points or icons to boost scannability

Good

Check insights

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

75

75

75

/100

/100

/100

check

check

What you nailed

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

High-resolution imagery creates an inviting atmosphere and showcases locations effectively

xmark

xmark

What you can improve

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

Uniform typography and minimal color accents lead to a lack of visual hierarchy and brand distinctiveness

lightbulb

lightbulb

Quick insight

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

Introduce contrasting brand colors and varied typography to highlight key elements and guide the eye

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

60

60

60

/100

/100

/100

check

check

What you nailed

Clean section breaks and consistent layouts provide a familiar user journey

Clean section breaks and consistent layouts provide a familiar user journey

Clean section breaks and consistent layouts provide a familiar user journey

xmark

xmark

What you can improve

Absence of unique visual motifs or storytelling elements lowers brand memorability

Absence of unique visual motifs or storytelling elements lowers brand memorability

Absence of unique visual motifs or storytelling elements lowers brand memorability

lightbulb

lightbulb

Quick insight

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Incorporate custom illustrations or storytelling visuals to strengthen brand identity

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Integrate Testimonials

Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.

Important

Easy fix

Optimize the Value Proposition

Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.

Important

Moderate fix

Integrate Testimonials

Introduce customer reviews or testimonials with photos to reinforce credibility and build trust.

Important

Easy fix

Optimize the Value Proposition

Highlight the key benefits of each hotel, their amenities, and services, can motivate customers to make their reservation.

Important

Moderate fix

Focus on Booking

Add a search widget, displaying rates and availability, to encourage customers to book.

Suggestion

Easy fix

Optimize the Experience

Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.

Important

Moderate fix

Focus on Booking

Add a search widget, displaying rates and availability, to encourage customers to book.

Suggestion

Easy fix

Optimize the Experience

Improving responsive design allows bookings to be made anytime and from anywhere, which can increase conversion rate.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025