Viceroy Hotel Group
Viceroy Hotel Group
Viceroy Hotel Group
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Viceroy Hotel Group
Viceroy Hotel Group
Viceroy Hotel Group
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
51
51
out of 183 websites
out of 183 websites
75.5
75.5
75.5
/100
/100
/100
You ranked
out of 183 websites
51
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Grid-based layout suggests strong responsiveness across devices.
Grid-based layout suggests strong responsiveness across devices.
Grid-based layout suggests strong responsiveness across devices.
xmark
xmark
What you can improve
No visible mobile menu in provided screenshot reduces verification.
No visible mobile menu in provided screenshot reduces verification.
No visible mobile menu in provided screenshot reduces verification.
lightbulb
lightbulb
Quick insight
Test mobile breakpoints to ensure navigation remains intuitive.
Test mobile breakpoints to ensure navigation remains intuitive.
Test mobile breakpoints to ensure navigation remains intuitive.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Exclusive offers section highlights value-add promotions.
Exclusive offers section highlights value-add promotions.
Exclusive offers section highlights value-add promotions.
xmark
xmark
What you can improve
No countdown timers or scarcity cues to motivate quick booking.
No countdown timers or scarcity cues to motivate quick booking.
No countdown timers or scarcity cues to motivate quick booking.
lightbulb
lightbulb
Quick insight
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Skip to main content link improves accessibility.
Skip to main content link improves accessibility.
Skip to main content link improves accessibility.
xmark
xmark
What you can improve
Multiple similar links (Explore, View All) may confuse users.
Multiple similar links (Explore, View All) may confuse users.
Multiple similar links (Explore, View All) may confuse users.
lightbulb
lightbulb
Quick insight
Simplify navigation labels to reduce cognitive load.
Simplify navigation labels to reduce cognitive load.
Simplify navigation labels to reduce cognitive load.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
xmark
xmark
What you can improve
Some paragraphs truncate abruptly without clear read-more prompts.
Some paragraphs truncate abruptly without clear read-more prompts.
Some paragraphs truncate abruptly without clear read-more prompts.
lightbulb
lightbulb
Quick insight
Use concise summaries with read-more links for detailed content.
Use concise summaries with read-more links for detailed content.
Use concise summaries with read-more links for detailed content.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photography and consistent color scheme reinforce brand identity.
High-quality photography and consistent color scheme reinforce brand identity.
High-quality photography and consistent color scheme reinforce brand identity.
xmark
xmark
What you can improve
Some sections feel visually repetitive, reducing distinctiveness.
Some sections feel visually repetitive, reducing distinctiveness.
Some sections feel visually repetitive, reducing distinctiveness.
lightbulb
lightbulb
Quick insight
Introduce varied layouts or accent patterns to break monotony.
Introduce varied layouts or accent patterns to break monotony.
Introduce varied layouts or accent patterns to break monotony.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Creative thematic narrative ties destinations under a constellation theme.
Creative thematic narrative ties destinations under a constellation theme.
Creative thematic narrative ties destinations under a constellation theme.
xmark
xmark
What you can improve
Template-like cards for offers lack distinct custom styling.
Template-like cards for offers lack distinct custom styling.
Template-like cards for offers lack distinct custom styling.
lightbulb
lightbulb
Quick insight
Introduce unique interactive elements per destination to boost differentiation.
Introduce unique interactive elements per destination to boost differentiation.
Introduce unique interactive elements per destination to boost differentiation.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Implement Social Proof
Introduce star ratings and guest testimonials on property cards to boost credibility.
Important
Easy fix
Enhance Scarcity Cues
Add limited-time countdown timers or availability indicators on offers to create urgency.
Important
Moderate fix
Implement Social Proof
Introduce star ratings and guest testimonials on property cards to boost credibility.
Important
Easy fix
Enhance Scarcity Cues
Add limited-time countdown timers or availability indicators on offers to create urgency.
Suggestion
Easy fix
Add Pricing Teasers
Display starting rates for each property teaser to improve transparency and trust.
Suggestion
Easy fix
Streamline Navigation Labels
Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.
Suggestion
Easy fix
Add Pricing Teasers
Display starting rates for each property teaser to improve transparency and trust.
Suggestion
Easy fix
Streamline Navigation Labels
Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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