Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

51

Website Rank

High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.

B

Conversion Qualification*

#

51

Website Rank

B

Conversion Qualification*

High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.

#

51

Website Rank

High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Visually stunning hero imagery that establishes luxury brand mood.

Visually stunning hero imagery that establishes luxury brand mood.

Visually stunning hero imagery that establishes luxury brand mood.

circle-check

circle-check

Elegant typography and color palette evoke premium aesthetic.

Elegant typography and color palette evoke premium aesthetic.

Elegant typography and color palette evoke premium aesthetic.

circle-check

circle-check

Clear section chunking presents diverse destinations effectively.

Clear section chunking presents diverse destinations effectively.

Clear section chunking presents diverse destinations effectively.

circle-check

circle-check

Prominent Book Now button supports straightforward booking.

Prominent Book Now button supports straightforward booking.

Prominent Book Now button supports straightforward booking.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overabundance of destination listings may overwhelm decision-making.

Overabundance of destination listings may overwhelm decision-making.

Overabundance of destination listings may overwhelm decision-making.

circle-exclamation

circle-exclamation

Lack of clear rate or pricing guidance reduces booking transparency.

Lack of clear rate or pricing guidance reduces booking transparency.

Lack of clear rate or pricing guidance reduces booking transparency.

circle-exclamation

circle-exclamation

Hero section overly tall, pushing key CTAs below the fold.

Hero section overly tall, pushing key CTAs below the fold.

Hero section overly tall, pushing key CTAs below the fold.

circle-exclamation

circle-exclamation

Limited social proof elements like reviews or testimonials visible.

Limited social proof elements like reviews or testimonials visible.

Limited social proof elements like reviews or testimonials visible.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to different viewports with modular sections and scalable images.

Layout adapts to different viewports with modular sections and scalable images.

check

check

Grid-based layout suggests strong responsiveness across devices.

Grid-based layout suggests strong responsiveness across devices.

xmark

xmark

No visible mobile menu in provided screenshot reduces verification.

No visible mobile menu in provided screenshot reduces verification.

lightbulb

lightbulb

Test mobile breakpoints to ensure navigation remains intuitive.

Test mobile breakpoints to ensure navigation remains intuitive.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to different viewports with modular sections and scalable images.

check

Grid-based layout suggests strong responsiveness across devices.

xmark

No visible mobile menu in provided screenshot reduces verification.

lightbulb

Test mobile breakpoints to ensure navigation remains intuitive.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Utilizes offers section but lacks urgency and social proof to drive conversions.

Utilizes offers section but lacks urgency and social proof to drive conversions.

check

check

Exclusive offers section highlights value-add promotions.

Exclusive offers section highlights value-add promotions.

xmark

xmark

No countdown timers or scarcity cues to motivate quick booking.

No countdown timers or scarcity cues to motivate quick booking.

lightbulb

lightbulb

Incorporate limited-time offers and guest testimonials to enhance persuasion.

Incorporate limited-time offers and guest testimonials to enhance persuasion.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Utilizes offers section but lacks urgency and social proof to drive conversions.

check

Exclusive offers section highlights value-add promotions.

xmark

No countdown timers or scarcity cues to motivate quick booking.

lightbulb

Incorporate limited-time offers and guest testimonials to enhance persuasion.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Blends storytelling and design to showcase global properties uniquely.

Blends storytelling and design to showcase global properties uniquely.

check

check

Creative thematic narrative ties destinations under a constellation theme.

Creative thematic narrative ties destinations under a constellation theme.

xmark

xmark

Template-like cards for offers lack distinct custom styling.

Template-like cards for offers lack distinct custom styling.

lightbulb

lightbulb

Introduce unique interactive elements per destination to boost differentiation.

Introduce unique interactive elements per destination to boost differentiation.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Blends storytelling and design to showcase global properties uniquely.

check

Creative thematic narrative ties destinations under a constellation theme.

xmark

Template-like cards for offers lack distinct custom styling.

lightbulb

Introduce unique interactive elements per destination to boost differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation with clear CTAs but needs streamlined choice architecture.

Intuitive navigation with clear CTAs but needs streamlined choice architecture.

check

check

Skip to main content link improves accessibility.

Skip to main content link improves accessibility.

xmark

xmark

Multiple similar links (Explore, View All) may confuse users.

Multiple similar links (Explore, View All) may confuse users.

lightbulb

lightbulb

Simplify navigation labels to reduce cognitive load.

Simplify navigation labels to reduce cognitive load.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation with clear CTAs but needs streamlined choice architecture.

check

Skip to main content link improves accessibility.

xmark

Multiple similar links (Explore, View All) may confuse users.

lightbulb

Simplify navigation labels to reduce cognitive load.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is evocative and brand-aligned but occasionally verbose for quick scanning.

Copy is evocative and brand-aligned but occasionally verbose for quick scanning.

check

check

Headlines like 'A Constellation of Discovery' evoke curiosity effectively.

Headlines like 'A Constellation of Discovery' evoke curiosity effectively.

xmark

xmark

Some paragraphs truncate abruptly without clear read-more prompts.

Some paragraphs truncate abruptly without clear read-more prompts.

lightbulb

lightbulb

Use concise summaries with read-more links for detailed content.

Use concise summaries with read-more links for detailed content.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is evocative and brand-aligned but occasionally verbose for quick scanning.

check

Headlines like 'A Constellation of Discovery' evoke curiosity effectively.

xmark

Some paragraphs truncate abruptly without clear read-more prompts.

lightbulb

Use concise summaries with read-more links for detailed content.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious, cohesive visual design with premium typography and imagery.

Luxurious, cohesive visual design with premium typography and imagery.

check

check

High-quality photography and consistent color scheme reinforce brand identity.

High-quality photography and consistent color scheme reinforce brand identity.

xmark

xmark

Some sections feel visually repetitive, reducing distinctiveness.

Some sections feel visually repetitive, reducing distinctiveness.

lightbulb

lightbulb

Introduce varied layouts or accent patterns to break monotony.

Introduce varied layouts or accent patterns to break monotony.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious, cohesive visual design with premium typography and imagery.

check

High-quality photography and consistent color scheme reinforce brand identity.

xmark

Some sections feel visually repetitive, reducing distinctiveness.

lightbulb

Introduce varied layouts or accent patterns to break monotony.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Implement Social Proof

Implement Social Proof

Implement Social Proof

Introduce star ratings and guest testimonials on property cards to boost credibility.

Introduce star ratings and guest testimonials on property cards to boost credibility.

Important

Easy fix

Enhance Scarcity Cues

Enhance Scarcity Cues

Enhance Scarcity Cues

Add limited-time countdown timers or availability indicators on offers to create urgency.

Add limited-time countdown timers or availability indicators on offers to create urgency.

Suggestion

Easy fix

Add Pricing Teasers

Add Pricing Teasers

Add Pricing Teasers

Display starting rates for each property teaser to improve transparency and trust.

Display starting rates for each property teaser to improve transparency and trust.

Suggestion

Easy fix

Streamline Navigation Labels

Streamline Navigation Labels

Streamline Navigation Labels

Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.

Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025