Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
51
Website Rank
High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.
B
Conversion Qualification*
#
51
Website Rank
B
Conversion Qualification*
High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.
#
51
Website Rank
High-end hospitality site with immersive imagery and curated sections showcasing global properties and exclusive offers.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually stunning hero imagery that establishes luxury brand mood.
Visually stunning hero imagery that establishes luxury brand mood.
Visually stunning hero imagery that establishes luxury brand mood.
circle-check
circle-check
Elegant typography and color palette evoke premium aesthetic.
Elegant typography and color palette evoke premium aesthetic.
Elegant typography and color palette evoke premium aesthetic.
circle-check
circle-check
Clear section chunking presents diverse destinations effectively.
Clear section chunking presents diverse destinations effectively.
Clear section chunking presents diverse destinations effectively.
circle-check
circle-check
Prominent Book Now button supports straightforward booking.
Prominent Book Now button supports straightforward booking.
Prominent Book Now button supports straightforward booking.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overabundance of destination listings may overwhelm decision-making.
Overabundance of destination listings may overwhelm decision-making.
Overabundance of destination listings may overwhelm decision-making.
circle-exclamation
circle-exclamation
Lack of clear rate or pricing guidance reduces booking transparency.
Lack of clear rate or pricing guidance reduces booking transparency.
Lack of clear rate or pricing guidance reduces booking transparency.
circle-exclamation
circle-exclamation
Hero section overly tall, pushing key CTAs below the fold.
Hero section overly tall, pushing key CTAs below the fold.
Hero section overly tall, pushing key CTAs below the fold.
circle-exclamation
circle-exclamation
Limited social proof elements like reviews or testimonials visible.
Limited social proof elements like reviews or testimonials visible.
Limited social proof elements like reviews or testimonials visible.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to different viewports with modular sections and scalable images.
Layout adapts to different viewports with modular sections and scalable images.
check
check
Grid-based layout suggests strong responsiveness across devices.
Grid-based layout suggests strong responsiveness across devices.
xmark
xmark
No visible mobile menu in provided screenshot reduces verification.
No visible mobile menu in provided screenshot reduces verification.
lightbulb
lightbulb
Test mobile breakpoints to ensure navigation remains intuitive.
Test mobile breakpoints to ensure navigation remains intuitive.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to different viewports with modular sections and scalable images.
check
Grid-based layout suggests strong responsiveness across devices.
xmark
No visible mobile menu in provided screenshot reduces verification.
lightbulb
Test mobile breakpoints to ensure navigation remains intuitive.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Utilizes offers section but lacks urgency and social proof to drive conversions.
Utilizes offers section but lacks urgency and social proof to drive conversions.
check
check
Exclusive offers section highlights value-add promotions.
Exclusive offers section highlights value-add promotions.
xmark
xmark
No countdown timers or scarcity cues to motivate quick booking.
No countdown timers or scarcity cues to motivate quick booking.
lightbulb
lightbulb
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Utilizes offers section but lacks urgency and social proof to drive conversions.
check
Exclusive offers section highlights value-add promotions.
xmark
No countdown timers or scarcity cues to motivate quick booking.
lightbulb
Incorporate limited-time offers and guest testimonials to enhance persuasion.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Blends storytelling and design to showcase global properties uniquely.
Blends storytelling and design to showcase global properties uniquely.
check
check
Creative thematic narrative ties destinations under a constellation theme.
Creative thematic narrative ties destinations under a constellation theme.
xmark
xmark
Template-like cards for offers lack distinct custom styling.
Template-like cards for offers lack distinct custom styling.
lightbulb
lightbulb
Introduce unique interactive elements per destination to boost differentiation.
Introduce unique interactive elements per destination to boost differentiation.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Blends storytelling and design to showcase global properties uniquely.
check
Creative thematic narrative ties destinations under a constellation theme.
xmark
Template-like cards for offers lack distinct custom styling.
lightbulb
Introduce unique interactive elements per destination to boost differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation with clear CTAs but needs streamlined choice architecture.
Intuitive navigation with clear CTAs but needs streamlined choice architecture.
check
check
Skip to main content link improves accessibility.
Skip to main content link improves accessibility.
xmark
xmark
Multiple similar links (Explore, View All) may confuse users.
Multiple similar links (Explore, View All) may confuse users.
lightbulb
lightbulb
Simplify navigation labels to reduce cognitive load.
Simplify navigation labels to reduce cognitive load.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation with clear CTAs but needs streamlined choice architecture.
check
Skip to main content link improves accessibility.
xmark
Multiple similar links (Explore, View All) may confuse users.
lightbulb
Simplify navigation labels to reduce cognitive load.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is evocative and brand-aligned but occasionally verbose for quick scanning.
Copy is evocative and brand-aligned but occasionally verbose for quick scanning.
check
check
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
xmark
xmark
Some paragraphs truncate abruptly without clear read-more prompts.
Some paragraphs truncate abruptly without clear read-more prompts.
lightbulb
lightbulb
Use concise summaries with read-more links for detailed content.
Use concise summaries with read-more links for detailed content.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is evocative and brand-aligned but occasionally verbose for quick scanning.
check
Headlines like 'A Constellation of Discovery' evoke curiosity effectively.
xmark
Some paragraphs truncate abruptly without clear read-more prompts.
lightbulb
Use concise summaries with read-more links for detailed content.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious, cohesive visual design with premium typography and imagery.
Luxurious, cohesive visual design with premium typography and imagery.
check
check
High-quality photography and consistent color scheme reinforce brand identity.
High-quality photography and consistent color scheme reinforce brand identity.
xmark
xmark
Some sections feel visually repetitive, reducing distinctiveness.
Some sections feel visually repetitive, reducing distinctiveness.
lightbulb
lightbulb
Introduce varied layouts or accent patterns to break monotony.
Introduce varied layouts or accent patterns to break monotony.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious, cohesive visual design with premium typography and imagery.
check
High-quality photography and consistent color scheme reinforce brand identity.
xmark
Some sections feel visually repetitive, reducing distinctiveness.
lightbulb
Introduce varied layouts or accent patterns to break monotony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Implement Social Proof
Implement Social Proof
Implement Social Proof
Introduce star ratings and guest testimonials on property cards to boost credibility.
Introduce star ratings and guest testimonials on property cards to boost credibility.
Important
Easy fix
Enhance Scarcity Cues
Enhance Scarcity Cues
Enhance Scarcity Cues
Add limited-time countdown timers or availability indicators on offers to create urgency.
Add limited-time countdown timers or availability indicators on offers to create urgency.
Suggestion
Easy fix
Add Pricing Teasers
Add Pricing Teasers
Add Pricing Teasers
Display starting rates for each property teaser to improve transparency and trust.
Display starting rates for each property teaser to improve transparency and trust.
Suggestion
Easy fix
Streamline Navigation Labels
Streamline Navigation Labels
Streamline Navigation Labels
Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.
Consolidate similar CTAs like Explore All and View All under clear labels to reduce choice overload.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025