Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
146
Website Rank
Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.
C
Conversion Qualification*
#
146
Website Rank
C
Conversion Qualification*
Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.
#
146
Website Rank
Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery evokes emotion.
Strong hero imagery evokes emotion.
Strong hero imagery evokes emotion.
circle-check
circle-check
Booking widget is prominent above the fold.
Booking widget is prominent above the fold.
Booking widget is prominent above the fold.
circle-check
circle-check
Consistent branding and color palette.
Consistent branding and color palette.
Consistent branding and color palette.
circle-check
circle-check
Clean footer with contact and social links.
Clean footer with contact and social links.
Clean footer with contact and social links.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No descriptive content about hotels or services.
No descriptive content about hotels or services.
No descriptive content about hotels or services.
circle-exclamation
circle-exclamation
Lack of social proof or reviews to build trust.
Lack of social proof or reviews to build trust.
Lack of social proof or reviews to build trust.
circle-exclamation
circle-exclamation
Booking form fields lack labels/hints for date selection clarity.
Booking form fields lack labels/hints for date selection clarity.
Booking form fields lack labels/hints for date selection clarity.
circle-exclamation
circle-exclamation
Below-the-fold whitespace is excessive and uninformative.
Below-the-fold whitespace is excessive and uninformative.
Below-the-fold whitespace is excessive and uninformative.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.
Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.
check
check
Booking CTA and navigation collapse properly for mobile screens.
Booking CTA and navigation collapse properly for mobile screens.
xmark
xmark
White space scales but provides no additional content on smaller viewports.
White space scales but provides no additional content on smaller viewports.
lightbulb
lightbulb
Utilize freed space on mobile for quick access info like contact buttons.
Utilize freed space on mobile for quick access info like contact buttons.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.
check
Booking CTA and navigation collapse properly for mobile screens.
xmark
White space scales but provides no additional content on smaller viewports.
lightbulb
Utilize freed space on mobile for quick access info like contact buttons.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.
Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.
check
check
Clear CTAs promote immediate booking action.
Clear CTAs promote immediate booking action.
xmark
xmark
Absence of scarcity or urgency messages reduces conversion pressure.
Absence of scarcity or urgency messages reduces conversion pressure.
lightbulb
lightbulb
Implement scarcity timers or limited-availability messages to boost urgency.
Implement scarcity timers or limited-availability messages to boost urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.
check
Clear CTAs promote immediate booking action.
xmark
Absence of scarcity or urgency messages reduces conversion pressure.
lightbulb
Implement scarcity timers or limited-availability messages to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is professional and elegant but follows common hospitality website patterns.
Design is professional and elegant but follows common hospitality website patterns.
check
check
Subtle decorative patterns add character without overpowering content.
Subtle decorative patterns add character without overpowering content.
xmark
xmark
No unique features or unexpected elements to differentiate the brand.
No unique features or unexpected elements to differentiate the brand.
lightbulb
lightbulb
Introduce interactive or personalized elements to stand out.
Introduce interactive or personalized elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is professional and elegant but follows common hospitality website patterns.
check
Subtle decorative patterns add character without overpowering content.
xmark
No unique features or unexpected elements to differentiate the brand.
lightbulb
Introduce interactive or personalized elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear booking process but absence of content and trust elements hampers user confidence.
Clear booking process but absence of content and trust elements hampers user confidence.
check
check
Booking widget is prominent and easily accessible above the fold.
Booking widget is prominent and easily accessible above the fold.
xmark
xmark
Navigation menu lists too many items at once\, increasing choice overload.
Navigation menu lists too many items at once\, increasing choice overload.
lightbulb
lightbulb
Streamline menu hierarchy and introduce trust signals near CTAs.
Streamline menu hierarchy and introduce trust signals near CTAs.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear booking process but absence of content and trust elements hampers user confidence.
check
Booking widget is prominent and easily accessible above the fold.
xmark
Navigation menu lists too many items at once\, increasing choice overload.
lightbulb
Streamline menu hierarchy and introduce trust signals near CTAs.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
UX writing is concise and to the point but omits descriptive and persuasive text.
UX writing is concise and to the point but omits descriptive and persuasive text.
check
check
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
xmark
xmark
Lack of supporting copy fails to contextualize the booking experience.
Lack of supporting copy fails to contextualize the booking experience.
lightbulb
lightbulb
Incorporate brief benefit-driven copy to guide and persuade users.
Incorporate brief benefit-driven copy to guide and persuade users.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
UX writing is concise and to the point but omits descriptive and persuasive text.
check
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
xmark
Lack of supporting copy fails to contextualize the booking experience.
lightbulb
Incorporate brief benefit-driven copy to guide and persuade users.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.
Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.
check
check
Elegant, high-quality hero image creates strong first impression.
Elegant, high-quality hero image creates strong first impression.
xmark
xmark
Minimalistic approach leads to large empty sections lacking substance.
Minimalistic approach leads to large empty sections lacking substance.
lightbulb
lightbulb
Balance decorative whitespace with informative visuals to sustain engagement.
Balance decorative whitespace with informative visuals to sustain engagement.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.
check
Elegant, high-quality hero image creates strong first impression.
xmark
Minimalistic approach leads to large empty sections lacking substance.
lightbulb
Balance decorative whitespace with informative visuals to sustain engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Introductory Copy
Add Introductory Copy
Add Introductory Copy
Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.
Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.
Important
Moderate fix
Display Social Proof
Display Social Proof
Display Social Proof
Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.
Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.
Suggestion
Moderate fix
Enhance Menu Structure
Enhance Menu Structure
Enhance Menu Structure
Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.
Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.
Important
Easy fix
Clarify Booking Fields
Clarify Booking Fields
Clarify Booking Fields
Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.
Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025