Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

146

Website Rank

Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.

C

Conversion Qualification*

#

146

Website Rank

C

Conversion Qualification*

Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.

#

146

Website Rank

Elegant site with striking hero and clear booking bar but lacks descriptive content\, social proof\, and detailed hotel info\, leading to confidence and clarity gaps.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery evokes emotion.

Strong hero imagery evokes emotion.

Strong hero imagery evokes emotion.

circle-check

circle-check

Booking widget is prominent above the fold.

Booking widget is prominent above the fold.

Booking widget is prominent above the fold.

circle-check

circle-check

Consistent branding and color palette.

Consistent branding and color palette.

Consistent branding and color palette.

circle-check

circle-check

Clean footer with contact and social links.

Clean footer with contact and social links.

Clean footer with contact and social links.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No descriptive content about hotels or services.

No descriptive content about hotels or services.

No descriptive content about hotels or services.

circle-exclamation

circle-exclamation

Lack of social proof or reviews to build trust.

Lack of social proof or reviews to build trust.

Lack of social proof or reviews to build trust.

circle-exclamation

circle-exclamation

Booking form fields lack labels/hints for date selection clarity.

Booking form fields lack labels/hints for date selection clarity.

Booking form fields lack labels/hints for date selection clarity.

circle-exclamation

circle-exclamation

Below-the-fold whitespace is excessive and uninformative.

Below-the-fold whitespace is excessive and uninformative.

Below-the-fold whitespace is excessive and uninformative.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.

Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.

check

check

Booking CTA and navigation collapse properly for mobile screens.

Booking CTA and navigation collapse properly for mobile screens.

xmark

xmark

White space scales but provides no additional content on smaller viewports.

White space scales but provides no additional content on smaller viewports.

lightbulb

lightbulb

Utilize freed space on mobile for quick access info like contact buttons.

Utilize freed space on mobile for quick access info like contact buttons.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well from desktop to mobile\, maintaining branding and key CTAs.

check

Booking CTA and navigation collapse properly for mobile screens.

xmark

White space scales but provides no additional content on smaller viewports.

lightbulb

Utilize freed space on mobile for quick access info like contact buttons.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.

Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.

check

check

Clear CTAs promote immediate booking action.

Clear CTAs promote immediate booking action.

xmark

xmark

Absence of scarcity or urgency messages reduces conversion pressure.

Absence of scarcity or urgency messages reduces conversion pressure.

lightbulb

lightbulb

Implement scarcity timers or limited-availability messages to boost urgency.

Implement scarcity timers or limited-availability messages to boost urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of sales principles; missing scarcity\, social proof\, and personalized offers.

check

Clear CTAs promote immediate booking action.

xmark

Absence of scarcity or urgency messages reduces conversion pressure.

lightbulb

Implement scarcity timers or limited-availability messages to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design is professional and elegant but follows common hospitality website patterns.

Design is professional and elegant but follows common hospitality website patterns.

check

check

Subtle decorative patterns add character without overpowering content.

Subtle decorative patterns add character without overpowering content.

xmark

xmark

No unique features or unexpected elements to differentiate the brand.

No unique features or unexpected elements to differentiate the brand.

lightbulb

lightbulb

Introduce interactive or personalized elements to stand out.

Introduce interactive or personalized elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design is professional and elegant but follows common hospitality website patterns.

check

Subtle decorative patterns add character without overpowering content.

xmark

No unique features or unexpected elements to differentiate the brand.

lightbulb

Introduce interactive or personalized elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear booking process but absence of content and trust elements hampers user confidence.

Clear booking process but absence of content and trust elements hampers user confidence.

check

check

Booking widget is prominent and easily accessible above the fold.

Booking widget is prominent and easily accessible above the fold.

xmark

xmark

Navigation menu lists too many items at once\, increasing choice overload.

Navigation menu lists too many items at once\, increasing choice overload.

lightbulb

lightbulb

Streamline menu hierarchy and introduce trust signals near CTAs.

Streamline menu hierarchy and introduce trust signals near CTAs.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear booking process but absence of content and trust elements hampers user confidence.

check

Booking widget is prominent and easily accessible above the fold.

xmark

Navigation menu lists too many items at once\, increasing choice overload.

lightbulb

Streamline menu hierarchy and introduce trust signals near CTAs.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

UX writing is concise and to the point but omits descriptive and persuasive text.

UX writing is concise and to the point but omits descriptive and persuasive text.

check

check

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

xmark

xmark

Lack of supporting copy fails to contextualize the booking experience.

Lack of supporting copy fails to contextualize the booking experience.

lightbulb

lightbulb

Incorporate brief benefit-driven copy to guide and persuade users.

Incorporate brief benefit-driven copy to guide and persuade users.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

UX writing is concise and to the point but omits descriptive and persuasive text.

check

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

xmark

Lack of supporting copy fails to contextualize the booking experience.

lightbulb

Incorporate brief benefit-driven copy to guide and persuade users.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.

Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.

check

check

Elegant, high-quality hero image creates strong first impression.

Elegant, high-quality hero image creates strong first impression.

xmark

xmark

Minimalistic approach leads to large empty sections lacking substance.

Minimalistic approach leads to large empty sections lacking substance.

lightbulb

lightbulb

Balance decorative whitespace with informative visuals to sustain engagement.

Balance decorative whitespace with informative visuals to sustain engagement.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Elegant and cohesive visual design with strong imagery but overly minimalistic beyond the hero.

check

Elegant, high-quality hero image creates strong first impression.

xmark

Minimalistic approach leads to large empty sections lacking substance.

lightbulb

Balance decorative whitespace with informative visuals to sustain engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Introductory Copy

Add Introductory Copy

Add Introductory Copy

Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.

Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.

Important

Moderate fix

Display Social Proof

Display Social Proof

Display Social Proof

Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.

Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.

Suggestion

Moderate fix

Enhance Menu Structure

Enhance Menu Structure

Enhance Menu Structure

Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.

Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.

Important

Easy fix

Clarify Booking Fields

Clarify Booking Fields

Clarify Booking Fields

Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.

Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025