Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
154
Website Rank
Integration of bold hero image with a persistent booking bar and minimal page content underlines focus on reservations
C+
Conversion Qualification*
#
154
Website Rank
C+
Conversion Qualification*
Integration of bold hero image with a persistent booking bar and minimal page content underlines focus on reservations
#
154
Website Rank
Integration of bold hero image with a persistent booking bar and minimal page content underlines focus on reservations
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero image sets mood
Bold hero image sets mood
Bold hero image sets mood
circle-check
circle-check
Booking widget is prominent and clear
Booking widget is prominent and clear
Booking widget is prominent and clear
circle-check
circle-check
Navigation offers quick booking access
Navigation offers quick booking access
Navigation offers quick booking access
circle-check
circle-check
Elegant color palette conveys vintage theme
Elegant color palette conveys vintage theme
Elegant color palette conveys vintage theme
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Page lacks informational content on rooms
Page lacks informational content on rooms
Page lacks informational content on rooms
circle-exclamation
circle-exclamation
No social proof present
No social proof present
No social proof present
circle-exclamation
circle-exclamation
Large blank space under booking bar feels empty
Large blank space under booking bar feels empty
Large blank space under booking bar feels empty
circle-exclamation
circle-exclamation
Footer text is small hard to read
Footer text is small hard to read
Footer text is small hard to read
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across devices maintaining core booking functions
Layout adapts across devices maintaining core booking functions
check
check
Mobile menu transforms into intuitive hamburger navigation
Mobile menu transforms into intuitive hamburger navigation
xmark
xmark
Hero image scales but text overlay may lack contrast
Hero image scales but text overlay may lack contrast
lightbulb
lightbulb
Optimize mobile image loading to improve speed
Optimize mobile image loading to improve speed
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across devices maintaining core booking functions
check
Mobile menu transforms into intuitive hamburger navigation
xmark
Hero image scales but text overlay may lack contrast
lightbulb
Optimize mobile image loading to improve speed
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Includes clear CTAs but lacks social proof and scarcity triggers
Includes clear CTAs but lacks social proof and scarcity triggers
check
check
Booking bar creates urgency to reserve now
Booking bar creates urgency to reserve now
xmark
xmark
No scarcity messages create low sense of urgency
No scarcity messages create low sense of urgency
lightbulb
lightbulb
Incorporate limited time offers to drive faster bookings
Incorporate limited time offers to drive faster bookings
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Includes clear CTAs but lacks social proof and scarcity triggers
check
Booking bar creates urgency to reserve now
xmark
No scarcity messages create low sense of urgency
lightbulb
Incorporate limited time offers to drive faster bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design aligns with competitors but adds heritage aesthetic
Design aligns with competitors but adds heritage aesthetic
check
check
Vintage decor imagery reinforces brand identity
Vintage decor imagery reinforces brand identity
xmark
xmark
Layout structure is common among hotel sites
Layout structure is common among hotel sites
lightbulb
lightbulb
Introduce unique interactive features to differentiate
Introduce unique interactive features to differentiate
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design aligns with competitors but adds heritage aesthetic
check
Vintage decor imagery reinforces brand identity
xmark
Layout structure is common among hotel sites
lightbulb
Introduce unique interactive features to differentiate
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Simple navigation and focused booking; lacks depth of content
Simple navigation and focused booking; lacks depth of content
check
check
Clear call to actions reduce decision friction
Clear call to actions reduce decision friction
xmark
xmark
Menu reveals many links which can overwhelm users
Menu reveals many links which can overwhelm users
lightbulb
lightbulb
Group secondary links under fewer menu categories
Group secondary links under fewer menu categories
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Simple navigation and focused booking; lacks depth of content
check
Clear call to actions reduce decision friction
xmark
Menu reveals many links which can overwhelm users
lightbulb
Group secondary links under fewer menu categories
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise labeling for CTAs; missing descriptive content elsewhere
Concise labeling for CTAs; missing descriptive content elsewhere
check
check
CTA labels use action oriented language
CTA labels use action oriented language
xmark
xmark
Lack of descriptive headings for content sections
Lack of descriptive headings for content sections
lightbulb
lightbulb
Add brief descriptive text about facilities
Add brief descriptive text about facilities
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise labeling for CTAs; missing descriptive content elsewhere
check
CTA labels use action oriented language
xmark
Lack of descriptive headings for content sections
lightbulb
Add brief descriptive text about facilities
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant vintage style with rich imagery and consistent theming
Elegant vintage style with rich imagery and consistent theming
check
check
Strong visual hierarchy guides eye from logo to booking bar
Strong visual hierarchy guides eye from logo to booking bar
xmark
xmark
Blank background area under hero feels visually sparse
Blank background area under hero feels visually sparse
lightbulb
lightbulb
Consider adding contextual images to fill empty space
Consider adding contextual images to fill empty space
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant vintage style with rich imagery and consistent theming
check
Strong visual hierarchy guides eye from logo to booking bar
xmark
Blank background area under hero feels visually sparse
lightbulb
Consider adding contextual images to fill empty space
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Reviews Section
Add Reviews Section
Add Reviews Section
Incorporate guest reviews prominently near booking bar to build trust
Incorporate guest reviews prominently near booking bar to build trust
Suggestion
Easy fix
Fill Empty Space
Fill Empty Space
Fill Empty Space
Add curated property or amenities images under booking bar to enrich page
Add curated property or amenities images under booking bar to enrich page
Important
Moderate fix
Introduce Scarcity Banner
Introduce Scarcity Banner
Introduce Scarcity Banner
Display limited time offers countdown to instill urgency
Display limited time offers countdown to instill urgency
Suggestion
Easy fix
Improve Footer Contrast
Improve Footer Contrast
Improve Footer Contrast
Increase font size and contrast in footer links for readability
Increase font size and contrast in footer links for readability
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025