( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Vintage Hotels

Vintage Hotels

Vintage Hotels

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Vintage Hotels

Vintage Hotels

Vintage Hotels

Scroll to see full report

Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

85

85

85

/100

/100

/100

check

check

What you nailed

Booking CTA and navigation collapse properly for mobile screens.

Booking CTA and navigation collapse properly for mobile screens.

Booking CTA and navigation collapse properly for mobile screens.

xmark

xmark

What you can improve

White space scales but provides no additional content on smaller viewports.

White space scales but provides no additional content on smaller viewports.

White space scales but provides no additional content on smaller viewports.

lightbulb

lightbulb

Quick insight

Utilize freed space on mobile for quick access info like contact buttons.

Utilize freed space on mobile for quick access info like contact buttons.

Utilize freed space on mobile for quick access info like contact buttons.

Needs work

Check insights

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

50

50

50

/100

/100

/100

check

check

What you nailed

Clear CTAs promote immediate booking action.

Clear CTAs promote immediate booking action.

Clear CTAs promote immediate booking action.

xmark

xmark

What you can improve

Absence of scarcity or urgency messages reduces conversion pressure.

Absence of scarcity or urgency messages reduces conversion pressure.

Absence of scarcity or urgency messages reduces conversion pressure.

lightbulb

lightbulb

Quick insight

Implement scarcity timers or limited-availability messages to boost urgency.

Implement scarcity timers or limited-availability messages to boost urgency.

Implement scarcity timers or limited-availability messages to boost urgency.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

70

70

70

/100

/100

/100

check

check

What you nailed

Booking widget is prominent and easily accessible above the fold.

Booking widget is prominent and easily accessible above the fold.

Booking widget is prominent and easily accessible above the fold.

xmark

xmark

What you can improve

Navigation menu lists too many items at once\, increasing choice overload.

Navigation menu lists too many items at once\, increasing choice overload.

Navigation menu lists too many items at once\, increasing choice overload.

lightbulb

lightbulb

Quick insight

Streamline menu hierarchy and introduce trust signals near CTAs.

Streamline menu hierarchy and introduce trust signals near CTAs.

Streamline menu hierarchy and introduce trust signals near CTAs.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

60

60

60

/100

/100

/100

check

check

What you nailed

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

Call-to-action labels like 'Reserve' and 'Book Now' are clear.

xmark

xmark

What you can improve

Lack of supporting copy fails to contextualize the booking experience.

Lack of supporting copy fails to contextualize the booking experience.

Lack of supporting copy fails to contextualize the booking experience.

lightbulb

lightbulb

Quick insight

Incorporate brief benefit-driven copy to guide and persuade users.

Incorporate brief benefit-driven copy to guide and persuade users.

Incorporate brief benefit-driven copy to guide and persuade users.

Good

Check insights

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

75

75

75

/100

/100

/100

check

check

What you nailed

Elegant, high-quality hero image creates strong first impression.

Elegant, high-quality hero image creates strong first impression.

Elegant, high-quality hero image creates strong first impression.

xmark

xmark

What you can improve

Minimalistic approach leads to large empty sections lacking substance.

Minimalistic approach leads to large empty sections lacking substance.

Minimalistic approach leads to large empty sections lacking substance.

lightbulb

lightbulb

Quick insight

Balance decorative whitespace with informative visuals to sustain engagement.

Balance decorative whitespace with informative visuals to sustain engagement.

Balance decorative whitespace with informative visuals to sustain engagement.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

Subtle decorative patterns add character without overpowering content.

Subtle decorative patterns add character without overpowering content.

Subtle decorative patterns add character without overpowering content.

xmark

xmark

What you can improve

No unique features or unexpected elements to differentiate the brand.

No unique features or unexpected elements to differentiate the brand.

No unique features or unexpected elements to differentiate the brand.

lightbulb

lightbulb

Quick insight

Introduce interactive or personalized elements to stand out.

Introduce interactive or personalized elements to stand out.

Introduce interactive or personalized elements to stand out.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Easy fix

Add Introductory Copy

Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.

Important

Moderate fix

Display Social Proof

Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.

Important

Easy fix

Add Introductory Copy

Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.

Important

Moderate fix

Display Social Proof

Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.

Suggestion

Moderate fix

Enhance Menu Structure

Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.

Important

Easy fix

Clarify Booking Fields

Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.

Suggestion

Moderate fix

Enhance Menu Structure

Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.

Important

Easy fix

Clarify Booking Fields

Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025