Welcome,
Welcome,
Vintage Hotels
Vintage Hotels
Vintage Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
146
146
out of 183 websites
out of 183 websites
68.25
68.25
68.25
/100
/100
/100
You ranked
out of 183 websites
146
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
Booking CTA and navigation collapse properly for mobile screens.
Booking CTA and navigation collapse properly for mobile screens.
Booking CTA and navigation collapse properly for mobile screens.
xmark
xmark
What you can improve
White space scales but provides no additional content on smaller viewports.
White space scales but provides no additional content on smaller viewports.
White space scales but provides no additional content on smaller viewports.
lightbulb
lightbulb
Quick insight
Utilize freed space on mobile for quick access info like contact buttons.
Utilize freed space on mobile for quick access info like contact buttons.
Utilize freed space on mobile for quick access info like contact buttons.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Clear CTAs promote immediate booking action.
Clear CTAs promote immediate booking action.
Clear CTAs promote immediate booking action.
xmark
xmark
What you can improve
Absence of scarcity or urgency messages reduces conversion pressure.
Absence of scarcity or urgency messages reduces conversion pressure.
Absence of scarcity or urgency messages reduces conversion pressure.
lightbulb
lightbulb
Quick insight
Implement scarcity timers or limited-availability messages to boost urgency.
Implement scarcity timers or limited-availability messages to boost urgency.
Implement scarcity timers or limited-availability messages to boost urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Booking widget is prominent and easily accessible above the fold.
Booking widget is prominent and easily accessible above the fold.
Booking widget is prominent and easily accessible above the fold.
xmark
xmark
What you can improve
Navigation menu lists too many items at once\, increasing choice overload.
Navigation menu lists too many items at once\, increasing choice overload.
Navigation menu lists too many items at once\, increasing choice overload.
lightbulb
lightbulb
Quick insight
Streamline menu hierarchy and introduce trust signals near CTAs.
Streamline menu hierarchy and introduce trust signals near CTAs.
Streamline menu hierarchy and introduce trust signals near CTAs.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
Call-to-action labels like 'Reserve' and 'Book Now' are clear.
xmark
xmark
What you can improve
Lack of supporting copy fails to contextualize the booking experience.
Lack of supporting copy fails to contextualize the booking experience.
Lack of supporting copy fails to contextualize the booking experience.
lightbulb
lightbulb
Quick insight
Incorporate brief benefit-driven copy to guide and persuade users.
Incorporate brief benefit-driven copy to guide and persuade users.
Incorporate brief benefit-driven copy to guide and persuade users.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Elegant, high-quality hero image creates strong first impression.
Elegant, high-quality hero image creates strong first impression.
Elegant, high-quality hero image creates strong first impression.
xmark
xmark
What you can improve
Minimalistic approach leads to large empty sections lacking substance.
Minimalistic approach leads to large empty sections lacking substance.
Minimalistic approach leads to large empty sections lacking substance.
lightbulb
lightbulb
Quick insight
Balance decorative whitespace with informative visuals to sustain engagement.
Balance decorative whitespace with informative visuals to sustain engagement.
Balance decorative whitespace with informative visuals to sustain engagement.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Subtle decorative patterns add character without overpowering content.
Subtle decorative patterns add character without overpowering content.
Subtle decorative patterns add character without overpowering content.
xmark
xmark
What you can improve
No unique features or unexpected elements to differentiate the brand.
No unique features or unexpected elements to differentiate the brand.
No unique features or unexpected elements to differentiate the brand.
lightbulb
lightbulb
Quick insight
Introduce interactive or personalized elements to stand out.
Introduce interactive or personalized elements to stand out.
Introduce interactive or personalized elements to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Introductory Copy
Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.
Important
Moderate fix
Display Social Proof
Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.
Important
Easy fix
Add Introductory Copy
Introduce a concise descriptive headline and subtext beneath the hero to inform users about the hotel.
Important
Moderate fix
Display Social Proof
Incorporate guest reviews\, star ratings or testimonials near the booking form to build trust and credibility.
Suggestion
Moderate fix
Enhance Menu Structure
Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.
Important
Easy fix
Clarify Booking Fields
Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.
Suggestion
Moderate fix
Enhance Menu Structure
Simplify navigation by grouping related items under clear categories to reduce choice overload and improve findability.
Important
Easy fix
Clarify Booking Fields
Add clear labels\, placeholders\, and tooltips for date\, nights\, and guest selectors to reduce form errors.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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