Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
160
Website Rank
404 page shows sorry message links and contact numbers to help navigate
C+
Conversion Qualification*
#
160
Website Rank
C+
Conversion Qualification*
404 page shows sorry message links and contact numbers to help navigate
#
160
Website Rank
404 page shows sorry message links and contact numbers to help navigate
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean minimalist layout reduces visual clutter
Clean minimalist layout reduces visual clutter
Clean minimalist layout reduces visual clutter
circle-check
circle-check
Prominent headline immediately informs user of issue
Prominent headline immediately informs user of issue
Prominent headline immediately informs user of issue
circle-check
circle-check
Contact numbers are easily accessible
Contact numbers are easily accessible
Contact numbers are easily accessible
circle-check
circle-check
Quick links guide user to core sections
Quick links guide user to core sections
Quick links guide user to core sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No search bar forces additional navigation steps
No search bar forces additional navigation steps
No search bar forces additional navigation steps
circle-exclamation
circle-exclamation
Page lacks engaging imagery or visuals
Page lacks engaging imagery or visuals
Page lacks engaging imagery or visuals
circle-exclamation
circle-exclamation
Link options are limited leading to dead ends
Link options are limited leading to dead ends
Link options are limited leading to dead ends
circle-exclamation
circle-exclamation
Generic CTAs do not capture attention
Generic CTAs do not capture attention
Generic CTAs do not capture attention
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well but elements are basic
Responsive layout adapts well but elements are basic
check
check
Layout maintains readability on small screens
Layout maintains readability on small screens
xmark
xmark
Link spacing feels tight on mobile devices
Link spacing feels tight on mobile devices
lightbulb
lightbulb
Improve mobile padding for tappable elements
Improve mobile padding for tappable elements
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well but elements are basic
check
Layout maintains readability on small screens
xmark
Link spacing feels tight on mobile devices
lightbulb
Improve mobile padding for tappable elements
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited sales tactics present no urgency or offers
Limited sales tactics present no urgency or offers
check
check
Provides direct contact options to connect
Provides direct contact options to connect
xmark
xmark
No scarcity or promotions to retain visitors
No scarcity or promotions to retain visitors
lightbulb
lightbulb
Include exclusive offers to reengage lost visitors
Include exclusive offers to reengage lost visitors
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited sales tactics present no urgency or offers
check
Provides direct contact options to connect
xmark
No scarcity or promotions to retain visitors
lightbulb
Include exclusive offers to reengage lost visitors
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard error layout lacks unique branding flair
Standard error layout lacks unique branding flair
check
check
Brand fonts and colors are consistent
Brand fonts and colors are consistent
xmark
xmark
No unique graphic or tone to lighten error
No unique graphic or tone to lighten error
lightbulb
lightbulb
Add custom illustrations or humor for memorability
Add custom illustrations or humor for memorability
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard error layout lacks unique branding flair
check
Brand fonts and colors are consistent
xmark
No unique graphic or tone to lighten error
lightbulb
Add custom illustrations or humor for memorability
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear message but navigation options are too limited
Clear message but navigation options are too limited
check
check
Direct tone reduces confusion for users
Direct tone reduces confusion for users
xmark
xmark
No search input forces users to guess next steps
No search input forces users to guess next steps
lightbulb
lightbulb
Add a search feature to simplify content discovery
Add a search feature to simplify content discovery
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear message but navigation options are too limited
check
Direct tone reduces confusion for users
xmark
No search input forces users to guess next steps
lightbulb
Add a search feature to simplify content discovery
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and empathetic but lacks personality
Copy is concise and empathetic but lacks personality
check
check
Headline is direct and shows empathy
Headline is direct and shows empathy
xmark
xmark
CTAs lack unique voice and fail to engage
CTAs lack unique voice and fail to engage
lightbulb
lightbulb
Use more engaging CTAs to guide user action
Use more engaging CTAs to guide user action
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and empathetic but lacks personality
check
Headline is direct and shows empathy
xmark
CTAs lack unique voice and fail to engage
lightbulb
Use more engaging CTAs to guide user action
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist design is clear but feels empty
Minimalist design is clear but feels empty
check
check
Ample whitespace and clear typography create readability
Ample whitespace and clear typography create readability
xmark
xmark
Absence of imagery makes page feel uninviting
Absence of imagery makes page feel uninviting
lightbulb
lightbulb
Consider adding brand visuals to enhance engagement
Consider adding brand visuals to enhance engagement
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Minimalist design is clear but feels empty
check
Ample whitespace and clear typography create readability
xmark
Absence of imagery makes page feel uninviting
lightbulb
Consider adding brand visuals to enhance engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Implement Search Function
Implement Search Function
Implement Search Function
Integrate a search field on this page to help users find desired content directly
Integrate a search field on this page to help users find desired content directly
Suggestion
Moderate fix
Add Custom Graphics
Add Custom Graphics
Add Custom Graphics
Use branded imagery or illustrations to make the error page more engaging and on brand
Use branded imagery or illustrations to make the error page more engaging and on brand
Important
Moderate fix
Display Member Offers
Display Member Offers
Display Member Offers
Highlight exclusive member rates or special deals to reengage users and boost retention
Highlight exclusive member rates or special deals to reengage users and boost retention
Suggestion
Easy fix
Optimize Mobile Spacing
Optimize Mobile Spacing
Optimize Mobile Spacing
Increase padding around links and buttons on mobile to prevent misclicks and improve tap accuracy
Increase padding around links and buttons on mobile to prevent misclicks and improve tap accuracy
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025