Xenia Hotels & Resorts
Xenia Hotels & Resorts
Xenia Hotels & Resorts
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Xenia Hotels & Resorts
Xenia Hotels & Resorts
Xenia Hotels & Resorts
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
159
159
out of 183 websites
out of 183 websites
66.5
66.5
66.5
/100
/100
/100
You ranked
out of 183 websites
159
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu and key CTAs remain accessible across all screen sizes.
Hamburger menu and key CTAs remain accessible across all screen sizes.
Hamburger menu and key CTAs remain accessible across all screen sizes.
xmark
xmark
What you can improve
Earnings pop-up occupies the entire mobile view with no quick dismissal.
Earnings pop-up occupies the entire mobile view with no quick dismissal.
Earnings pop-up occupies the entire mobile view with no quick dismissal.
lightbulb
lightbulb
Quick insight
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Use of premium imagery suggests high-quality offerings.
Use of premium imagery suggests high-quality offerings.
Use of premium imagery suggests high-quality offerings.
xmark
xmark
What you can improve
Absence of scarcity messages like limited-time offers.
Absence of scarcity messages like limited-time offers.
Absence of scarcity messages like limited-time offers.
lightbulb
lightbulb
Quick insight
Incorporate social proof and scarcity to drive urgency for bookings.
Incorporate social proof and scarcity to drive urgency for bookings.
Incorporate social proof and scarcity to drive urgency for bookings.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
Animated scroll indicator hints at more content below.
Animated scroll indicator hints at more content below.
Animated scroll indicator hints at more content below.
xmark
xmark
What you can improve
No clear guest journey or defined next steps toward booking rooms.
No clear guest journey or defined next steps toward booking rooms.
No clear guest journey or defined next steps toward booking rooms.
lightbulb
lightbulb
Quick insight
Introduce a dedicated section for travelers with booking and rate information.
Introduce a dedicated section for travelers with booking and rate information.
Introduce a dedicated section for travelers with booking and rate information.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Headings succinctly convey corporate identity and mission.
Headings succinctly convey corporate identity and mission.
Headings succinctly convey corporate identity and mission.
xmark
xmark
What you can improve
No actionable prompts like ‘Book Now’ for visitors.
No actionable prompts like ‘Book Now’ for visitors.
No actionable prompts like ‘Book Now’ for visitors.
lightbulb
lightbulb
Quick insight
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Marble background adds a luxurious touch without overpowering content.
Marble background adds a luxurious touch without overpowering content.
Marble background adds a luxurious touch without overpowering content.
xmark
xmark
What you can improve
Some images feel cramped on mobile, reducing their visual impact.
Some images feel cramped on mobile, reducing their visual impact.
Some images feel cramped on mobile, reducing their visual impact.
lightbulb
lightbulb
Quick insight
Adjust image scaling on mobile to preserve elegance and visibility.
Adjust image scaling on mobile to preserve elegance and visibility.
Adjust image scaling on mobile to preserve elegance and visibility.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Marble accents differentiate the site from typical corporate layouts.
Marble accents differentiate the site from typical corporate layouts.
Marble accents differentiate the site from typical corporate layouts.
xmark
xmark
What you can improve
Site feels more like an investor portal than an inviting hotel showcase.
Site feels more like an investor portal than an inviting hotel showcase.
Site feels more like an investor portal than an inviting hotel showcase.
lightbulb
lightbulb
Quick insight
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Guest Booking CTA
Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.
Important
Moderate fix
Adjust Earnings Pop-up
Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.
Important
Easy fix
Add Guest Booking CTA
Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.
Important
Moderate fix
Adjust Earnings Pop-up
Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.
Suggestion
Moderate fix
Enhance Property Sections
Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.
Suggestion
Easy fix
Include Guest Testimonials
Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.
Suggestion
Moderate fix
Enhance Property Sections
Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.
Suggestion
Easy fix
Include Guest Testimonials
Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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