Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

159

Website Rank

Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.

D+

Conversion Qualification*

#

159

Website Rank

D+

Conversion Qualification*

Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.

#

159

Website Rank

Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery and marble accents create a premium aesthetic.

High-quality imagery and marble accents create a premium aesthetic.

High-quality imagery and marble accents create a premium aesthetic.

circle-check

circle-check

Clear corporate messaging effectively communicates brand positioning.

Clear corporate messaging effectively communicates brand positioning.

Clear corporate messaging effectively communicates brand positioning.

circle-check

circle-check

Consistent color palette and typography reinforce brand identity.

Consistent color palette and typography reinforce brand identity.

Consistent color palette and typography reinforce brand identity.

circle-check

circle-check

Responsive menu adapts well, maintaining navigation on mobile.

Responsive menu adapts well, maintaining navigation on mobile.

Responsive menu adapts well, maintaining navigation on mobile.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lacks direct booking CTAs or pricing info for potential guests.

Lacks direct booking CTAs or pricing info for potential guests.

Lacks direct booking CTAs or pricing info for potential guests.

circle-exclamation

circle-exclamation

Navigation is overcrowded with investor-specific links.

Navigation is overcrowded with investor-specific links.

Navigation is overcrowded with investor-specific links.

circle-exclamation

circle-exclamation

Earnings call pop-up interrupts user flow without clear exit.

Earnings call pop-up interrupts user flow without clear exit.

Earnings call pop-up interrupts user flow without clear exit.

circle-exclamation

circle-exclamation

Minimal per-property details limit engagement for travelers.

Minimal per-property details limit engagement for travelers.

Minimal per-property details limit engagement for travelers.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.

The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.

check

check

Hamburger menu and key CTAs remain accessible across all screen sizes.

Hamburger menu and key CTAs remain accessible across all screen sizes.

xmark

xmark

Earnings pop-up occupies the entire mobile view with no quick dismissal.

Earnings pop-up occupies the entire mobile view with no quick dismissal.

lightbulb

lightbulb

Reconfigure pop-up behavior on mobile to be dismissible without blocking content.

Reconfigure pop-up behavior on mobile to be dismissible without blocking content.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.

check

Hamburger menu and key CTAs remain accessible across all screen sizes.

xmark

Earnings pop-up occupies the entire mobile view with no quick dismissal.

lightbulb

Reconfigure pop-up behavior on mobile to be dismissible without blocking content.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.

Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.

check

check

Use of premium imagery suggests high-quality offerings.

Use of premium imagery suggests high-quality offerings.

xmark

xmark

Absence of scarcity messages like limited-time offers.

Absence of scarcity messages like limited-time offers.

lightbulb

lightbulb

Incorporate social proof and scarcity to drive urgency for bookings.

Incorporate social proof and scarcity to drive urgency for bookings.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.

check

Use of premium imagery suggests high-quality offerings.

xmark

Absence of scarcity messages like limited-time offers.

lightbulb

Incorporate social proof and scarcity to drive urgency for bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.

The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.

check

check

Marble accents differentiate the site from typical corporate layouts.

Marble accents differentiate the site from typical corporate layouts.

xmark

xmark

Site feels more like an investor portal than an inviting hotel showcase.

Site feels more like an investor portal than an inviting hotel showcase.

lightbulb

lightbulb

Blend corporate elegance with warm hospitality visuals to appeal to guests.

Blend corporate elegance with warm hospitality visuals to appeal to guests.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.

check

Marble accents differentiate the site from typical corporate layouts.

xmark

Site feels more like an investor portal than an inviting hotel showcase.

lightbulb

Blend corporate elegance with warm hospitality visuals to appeal to guests.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.

The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.

check

check

Animated scroll indicator hints at more content below.

Animated scroll indicator hints at more content below.

xmark

xmark

No clear guest journey or defined next steps toward booking rooms.

No clear guest journey or defined next steps toward booking rooms.

lightbulb

lightbulb

Introduce a dedicated section for travelers with booking and rate information.

Introduce a dedicated section for travelers with booking and rate information.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.

check

Animated scroll indicator hints at more content below.

xmark

No clear guest journey or defined next steps toward booking rooms.

lightbulb

Introduce a dedicated section for travelers with booking and rate information.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.

The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.

check

check

Headings succinctly convey corporate identity and mission.

Headings succinctly convey corporate identity and mission.

xmark

xmark

No actionable prompts like ‘Book Now’ for visitors.

No actionable prompts like ‘Book Now’ for visitors.

lightbulb

lightbulb

Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.

Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.

check

Headings succinctly convey corporate identity and mission.

xmark

No actionable prompts like ‘Book Now’ for visitors.

lightbulb

Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant marble textures, refined typography, and cohesive white space enhance a premium look.

Elegant marble textures, refined typography, and cohesive white space enhance a premium look.

check

check

Marble background adds a luxurious touch without overpowering content.

Marble background adds a luxurious touch without overpowering content.

xmark

xmark

Some images feel cramped on mobile, reducing their visual impact.

Some images feel cramped on mobile, reducing their visual impact.

lightbulb

lightbulb

Adjust image scaling on mobile to preserve elegance and visibility.

Adjust image scaling on mobile to preserve elegance and visibility.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Elegant marble textures, refined typography, and cohesive white space enhance a premium look.

check

Marble background adds a luxurious touch without overpowering content.

xmark

Some images feel cramped on mobile, reducing their visual impact.

lightbulb

Adjust image scaling on mobile to preserve elegance and visibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Booking CTA

Add Guest Booking CTA

Add Guest Booking CTA

Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.

Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.

Important

Moderate fix

Adjust Earnings Pop-up

Adjust Earnings Pop-up

Adjust Earnings Pop-up

Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.

Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.

Suggestion

Moderate fix

Enhance Property Sections

Enhance Property Sections

Enhance Property Sections

Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.

Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.

Suggestion

Easy fix

Include Guest Testimonials

Include Guest Testimonials

Include Guest Testimonials

Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.

Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025