Website Conversion Analysis
Xenia Hotels & Resorts
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66.5/100 Overall Score
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Website Conversion Analysis
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You ranked
159
out of 183 websites
66.5
/100
Overall Score
80
Responsive Design
50
Influence Principles
65
User Experience
60
Copywriting
75
Design & Aesthetics
70
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
Hamburger menu and key CTAs remain accessible across all screen sizes.
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What you can improve
Earnings pop-up occupies the entire mobile view with no quick dismissal.
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Quick insight
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Needs work
Check insights
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Use of premium imagery suggests high-quality offerings.
Absence of scarcity messages like limited-time offers.
Incorporate social proof and scarcity to drive urgency for bookings.
Good
Solid start
UX is all about how easy and enjoyable it is to use your site.
Animated scroll indicator hints at more content below.
No clear guest journey or defined next steps toward booking rooms.
Introduce a dedicated section for travelers with booking and rate information.
Words shape action, and copy can make or break momentum.
Headings succinctly convey corporate identity and mission.
No actionable prompts like ‘Book Now’ for visitors.
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
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