Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
159
Website Rank
Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.
D+
Conversion Qualification*
#
159
Website Rank
D+
Conversion Qualification*
Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.
#
159
Website Rank
Xenia Hotels & Resorts showcases its luxury portfolio with a polished, marble-accented layout, clear corporate messaging, and brand logos. The site prioritizes investor info over guest booking, offering few direct CTAs for reservations or pricing.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery and marble accents create a premium aesthetic.
High-quality imagery and marble accents create a premium aesthetic.
High-quality imagery and marble accents create a premium aesthetic.
circle-check
circle-check
Clear corporate messaging effectively communicates brand positioning.
Clear corporate messaging effectively communicates brand positioning.
Clear corporate messaging effectively communicates brand positioning.
circle-check
circle-check
Consistent color palette and typography reinforce brand identity.
Consistent color palette and typography reinforce brand identity.
Consistent color palette and typography reinforce brand identity.
circle-check
circle-check
Responsive menu adapts well, maintaining navigation on mobile.
Responsive menu adapts well, maintaining navigation on mobile.
Responsive menu adapts well, maintaining navigation on mobile.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks direct booking CTAs or pricing info for potential guests.
Lacks direct booking CTAs or pricing info for potential guests.
Lacks direct booking CTAs or pricing info for potential guests.
circle-exclamation
circle-exclamation
Navigation is overcrowded with investor-specific links.
Navigation is overcrowded with investor-specific links.
Navigation is overcrowded with investor-specific links.
circle-exclamation
circle-exclamation
Earnings call pop-up interrupts user flow without clear exit.
Earnings call pop-up interrupts user flow without clear exit.
Earnings call pop-up interrupts user flow without clear exit.
circle-exclamation
circle-exclamation
Minimal per-property details limit engagement for travelers.
Minimal per-property details limit engagement for travelers.
Minimal per-property details limit engagement for travelers.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.
The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.
check
check
Hamburger menu and key CTAs remain accessible across all screen sizes.
Hamburger menu and key CTAs remain accessible across all screen sizes.
xmark
xmark
Earnings pop-up occupies the entire mobile view with no quick dismissal.
Earnings pop-up occupies the entire mobile view with no quick dismissal.
lightbulb
lightbulb
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
The layout collapses effectively for tablet and mobile, though some images and text blocks shift awkwardly.
check
Hamburger menu and key CTAs remain accessible across all screen sizes.
xmark
Earnings pop-up occupies the entire mobile view with no quick dismissal.
lightbulb
Reconfigure pop-up behavior on mobile to be dismissible without blocking content.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.
Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.
check
check
Use of premium imagery suggests high-quality offerings.
Use of premium imagery suggests high-quality offerings.
xmark
xmark
Absence of scarcity messages like limited-time offers.
Absence of scarcity messages like limited-time offers.
lightbulb
lightbulb
Incorporate social proof and scarcity to drive urgency for bookings.
Incorporate social proof and scarcity to drive urgency for bookings.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or social proof; no testimonials or promotions, reducing conversion triggers.
check
Use of premium imagery suggests high-quality offerings.
xmark
Absence of scarcity messages like limited-time offers.
lightbulb
Incorporate social proof and scarcity to drive urgency for bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.
The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.
check
check
Marble accents differentiate the site from typical corporate layouts.
Marble accents differentiate the site from typical corporate layouts.
xmark
xmark
Site feels more like an investor portal than an inviting hotel showcase.
Site feels more like an investor portal than an inviting hotel showcase.
lightbulb
lightbulb
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The marble motif and layout feel refined and distinct for a corporate site but miss creative touches for hotel marketing.
check
Marble accents differentiate the site from typical corporate layouts.
xmark
Site feels more like an investor portal than an inviting hotel showcase.
lightbulb
Blend corporate elegance with warm hospitality visuals to appeal to guests.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.
The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.
check
check
Animated scroll indicator hints at more content below.
Animated scroll indicator hints at more content below.
xmark
xmark
No clear guest journey or defined next steps toward booking rooms.
No clear guest journey or defined next steps toward booking rooms.
lightbulb
lightbulb
Introduce a dedicated section for travelers with booking and rate information.
Introduce a dedicated section for travelers with booking and rate information.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
The site prioritizes investors, making it difficult for guests to find hotel or reservation info quickly.
check
Animated scroll indicator hints at more content below.
xmark
No clear guest journey or defined next steps toward booking rooms.
lightbulb
Introduce a dedicated section for travelers with booking and rate information.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.
The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.
check
check
Headings succinctly convey corporate identity and mission.
Headings succinctly convey corporate identity and mission.
xmark
xmark
No actionable prompts like ‘Book Now’ for visitors.
No actionable prompts like ‘Book Now’ for visitors.
lightbulb
lightbulb
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
The writing is concise and professional, yet leans heavily on investor language over compelling guest CTAs.
check
Headings succinctly convey corporate identity and mission.
xmark
No actionable prompts like ‘Book Now’ for visitors.
lightbulb
Add persuasive, guest-centric CTAs like 'Book Now' or 'View Rates' throughout.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant marble textures, refined typography, and cohesive white space enhance a premium look.
Elegant marble textures, refined typography, and cohesive white space enhance a premium look.
check
check
Marble background adds a luxurious touch without overpowering content.
Marble background adds a luxurious touch without overpowering content.
xmark
xmark
Some images feel cramped on mobile, reducing their visual impact.
Some images feel cramped on mobile, reducing their visual impact.
lightbulb
lightbulb
Adjust image scaling on mobile to preserve elegance and visibility.
Adjust image scaling on mobile to preserve elegance and visibility.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant marble textures, refined typography, and cohesive white space enhance a premium look.
check
Marble background adds a luxurious touch without overpowering content.
xmark
Some images feel cramped on mobile, reducing their visual impact.
lightbulb
Adjust image scaling on mobile to preserve elegance and visibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Booking CTA
Add Guest Booking CTA
Add Guest Booking CTA
Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.
Introduce a prominent 'Book Now' button in the main navigation linking directly to a booking engine.
Important
Moderate fix
Adjust Earnings Pop-up
Adjust Earnings Pop-up
Adjust Earnings Pop-up
Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.
Modify or delay the earnings call pop-up on mobile to avoid blocking content; replace with a persistent banner.
Suggestion
Moderate fix
Enhance Property Sections
Enhance Property Sections
Enhance Property Sections
Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.
Expand individual hotel profiles with photos, amenities, and location details to better engage potential guests.
Suggestion
Easy fix
Include Guest Testimonials
Include Guest Testimonials
Include Guest Testimonials
Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.
Incorporate testimonials or guest reviews to build trust and showcase real guest experiences.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025