Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
72
Website Rank
Corporate investor focused page with marble hero background wide resort image bold portfolio metrics and detailed navigation
B
Conversion Qualification*
#
72
Website Rank
B
Conversion Qualification*
Corporate investor focused page with marble hero background wide resort image bold portfolio metrics and detailed navigation
#
72
Website Rank
Corporate investor focused page with marble hero background wide resort image bold portfolio metrics and detailed navigation
75
75
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean hero section with large resort imagery
Clean hero section with large resort imagery
Clean hero section with large resort imagery
circle-check
circle-check
Consistent visual style and white space
Consistent visual style and white space
Consistent visual style and white space
circle-check
circle-check
Key metrics in bold section for quick scan
Key metrics in bold section for quick scan
Key metrics in bold section for quick scan
circle-check
circle-check
Clear section icons with concise text
Clear section icons with concise text
Clear section icons with concise text
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Dense navigation menu has too many items
Dense navigation menu has too many items
Dense navigation menu has too many items
circle-exclamation
circle-exclamation
Body text size may be too small on mobile
Body text size may be too small on mobile
Body text size may be too small on mobile
circle-exclamation
circle-exclamation
No customer testimonials to reinforce trust
No customer testimonials to reinforce trust
No customer testimonials to reinforce trust
circle-exclamation
circle-exclamation
Lack of prominent CTAs guiding investor next steps
Lack of prominent CTAs guiding investor next steps
Lack of prominent CTAs guiding investor next steps
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile menu adapts but some elements overlap on small screens
Mobile menu adapts but some elements overlap on small screens
check
check
Hamburger menu visible and intuitive
Hamburger menu visible and intuitive
xmark
xmark
Text blocks appear too narrow on small viewports
Text blocks appear too narrow on small viewports
lightbulb
lightbulb
Adjust viewport padding for body text on mobile
Adjust viewport padding for body text on mobile
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile menu adapts but some elements overlap on small screens
check
Hamburger menu visible and intuitive
xmark
Text blocks appear too narrow on small viewports
lightbulb
Adjust viewport padding for body text on mobile
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity and social proof based persuasion
Lacks scarcity and social proof based persuasion
check
check
Portfolio metrics create credibility
Portfolio metrics create credibility
xmark
xmark
No urgency triggers or limited offers present
No urgency triggers or limited offers present
lightbulb
lightbulb
Add scarcity timers or progress indicators
Add scarcity timers or progress indicators
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity and social proof based persuasion
check
Portfolio metrics create credibility
xmark
No urgency triggers or limited offers present
lightbulb
Add scarcity timers or progress indicators
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish marble hero and bold brand symbolism
Stylish marble hero and bold brand symbolism
check
check
Unique marble texture adds premium feel
Unique marble texture adds premium feel
xmark
xmark
Slide carousel dots are common pattern
Slide carousel dots are common pattern
lightbulb
lightbulb
Introduce subtle animations for uniqueness
Introduce subtle animations for uniqueness
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish marble hero and bold brand symbolism
check
Unique marble texture adds premium feel
xmark
Slide carousel dots are common pattern
lightbulb
Introduce subtle animations for uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section flow with defined hierarchy and icons
Logical section flow with defined hierarchy and icons
check
check
Iconography aids rapid comprehension of features
Iconography aids rapid comprehension of features
xmark
xmark
Many link options may overwhelm first time users
Many link options may overwhelm first time users
lightbulb
lightbulb
Prioritize top actions with visual weight adjustments
Prioritize top actions with visual weight adjustments
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section flow with defined hierarchy and icons
check
Iconography aids rapid comprehension of features
xmark
Many link options may overwhelm first time users
lightbulb
Prioritize top actions with visual weight adjustments
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear corporate messaging and concise headlines
Clear corporate messaging and concise headlines
check
check
H2 text describes core mission and strategy
H2 text describes core mission and strategy
xmark
xmark
Financial jargon may confuse general audience
Financial jargon may confuse general audience
lightbulb
lightbulb
Simplify language for broader investor comprehension
Simplify language for broader investor comprehension
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear corporate messaging and concise headlines
check
H2 text describes core mission and strategy
xmark
Financial jargon may confuse general audience
lightbulb
Simplify language for broader investor comprehension
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant color palette marble background and cohesive typography
Elegant color palette marble background and cohesive typography
check
check
Harmonious use of orange accent with neutral palette
Harmonious use of orange accent with neutral palette
xmark
xmark
Background marble texture may distract from text
Background marble texture may distract from text
lightbulb
lightbulb
Consider subtle background fade behind hero text
Consider subtle background fade behind hero text
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant color palette marble background and cohesive typography
check
Harmonious use of orange accent with neutral palette
xmark
Background marble texture may distract from text
lightbulb
Consider subtle background fade behind hero text
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Refine hero background
Refine hero background
Refine hero background
Add semi transparent overlay behind hero text for readability
Add semi transparent overlay behind hero text for readability
Important
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Group investor links under single menu to reduce cognitive load
Group investor links under single menu to reduce cognitive load
Suggestion
Moderate fix
Add social proof
Add social proof
Add social proof
Include partner quotes or case studies to boost credibility
Include partner quotes or case studies to boost credibility
Suggestion
Easy fix
Enhance CTAs
Enhance CTAs
Enhance CTAs
Introduce prominent next step buttons like download report and sign up
Introduce prominent next step buttons like download report and sign up
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025